Katja Ahola’s Post

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Senior Business Development Manager – Nordic Market at Expedia Group

Have you heard of ‘Set-Jetting’, ‘Destination Dupes’, or ‘Vibe Check-ins’? 🤔   No? Then you’ll want to check Expedia Group's latest Unpack ’24 research which showcases the hottest trends set to impact the travel sector in 2024. The research draws on first-party data from Expedia, Hotels.com, Vrbo, and Wotif and a global consumer survey of 20,000 travelers.   Taster of what’s included:   📺 Set-jetting: Hottest TV shows & films sparking travel inspiration 🌍 Destination Dupes, or more affordable alternatives to popular destinations 🎸 Tour Tourism – world tours of mega stars drive not only ticket sales, but also travel & tourism 😎 Vibe Check-in: Importance of a hotel’s “vibe” in addition to amenities & star ratings in travellers’ booking decisions 📆 Go-ccasions: Taking trips together with family & groups of friends 🤖 Gen Gen AI: “Generation of generative AI” travelers to fully embrace the new tech throughout their travel journey   Download the full report here: https://lnkd.in/exzjnmTw #traveltrends #travelresearch

Adrian Keating

Commercial Strategy | Revenue Growth | Inspirational Leadership | Digital Retailing | E-Commerce | Brand Awareness

9mo

Great to meet you last week Katja Ahola and thanks for the research 🧐 👍🏻

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Patricia Bardin

Integrated Content Strategy | SEO Pro | Full Funnel Marketer | Brand | Digital PR

9mo

GREAT work on this research and key takeaway terms! Will for sure be a long term content win!

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