Have you heard of ‘Set-Jetting’, ‘Destination Dupes’, or ‘Vibe Check-ins’? 🤔 No? Then you’ll want to check Expedia Group's latest Unpack ’24 research which showcases the hottest trends set to impact the travel sector in 2024. The research draws on first-party data from Expedia, Hotels.com, Vrbo, and Wotif and a global consumer survey of 20,000 travelers. Taster of what’s included: 📺 Set-jetting: Hottest TV shows & films sparking travel inspiration 🌍 Destination Dupes, or more affordable alternatives to popular destinations 🎸 Tour Tourism – world tours of mega stars drive not only ticket sales, but also travel & tourism 😎 Vibe Check-in: Importance of a hotel’s “vibe” in addition to amenities & star ratings in travellers’ booking decisions 📆 Go-ccasions: Taking trips together with family & groups of friends 🤖 Gen Gen AI: “Generation of generative AI” travelers to fully embrace the new tech throughout their travel journey Download the full report here: https://lnkd.in/exzjnmTw #traveltrends #travelresearch
GREAT work on this research and key takeaway terms! Will for sure be a long term content win!
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9moGreat to meet you last week Katja Ahola and thanks for the research 🧐 👍🏻