Katherine Armendariz’s Post

View profile for Katherine Armendariz, graphic
Katherine Armendariz

Creative Director @ Townsquare Media | Adobe Certified Expert

🔥 A creative director determines the creative vision of a brand or project and manifests that vision through digital, print and film installations. The job is to maintain a cohesive look and feel of a project...be it an advertising campaign, fashion line, video game or magazine...by ensuring the visuals, messaging and/or interactive and motion designs are on point. A creative director also establishes budgets and timelines and manages client relationships. A creative director’s main role is to guide, to recognize, nurture and protect people’s good ideas. What skills do you need? Besides creativity (duh), you need humility, perspective, openness and resolve—and the wisdom to know which to employ and in what combination, and you need a good dose of doubt. Doubt can be crippling, but it can also be empowering because it causes you to question your assumptions and evolve your thinking. It helps temper ego, which can crush collaboration, the lifeblood of the creative process. You also need knowledge of art history, design history, pop culture and counterculture. You have to keep up on art, technology, politics and social issues. Everything can be relevant if you allow it to be.

To view or add a comment, sign in

More Relevant Posts

Katherine Armendariz

1,005 followers

View Profile

Explore topics