Check out a recent commercial I created using After Effects, Cinema4D and Maxon Suite. Voice Over brought to you by the-one-and-only Duke Keith This is only a glimpse of what I do at work. Behind the scenes is another story. #motiongraphics #aftereffects #creative #creativemarketing #townsquareMedia #DeadbeachBrewery

On this episode of “Cover Art That I’m Proud of”, I bring to you, ‘Diablo’ Check out their newest music video while you’re at it! Cover Art: Kattegory Creative Marketing (aka Kat Armendariz) [NOT Ai] Music Artist(s): Mass of Man Masetti & OH NO ØKTAPUS

Driven human beings are always gonna feel like they’re behind. They’re always gonna feel like they’re not doing good enough, they’re gonna always feel like they’re losing, 90% of the time they’re gonna feel like their balls are being kicked in, 8% of the time you’re gonna be confused, and frustrated. 2% of the time you actually win. And THOSE moments come and go and then you’re back in the 90%. That’s the reality of a winner’s life. People don’t understand that. They think it’s all about cruising around in a nice car having a free and happy ‘easy go lucky’ life and that’s NOT reality because true winners are built for the fucking fight. They’re built for the battle.💪

Video created for 'Brightside Music Festival' earlier this month.

🔥 A creative director determines the creative vision of a brand or project and manifests that vision through digital, print and film installations. The job is to maintain a cohesive look and feel of a project...be it an advertising campaign, fashion line, video game or magazine...by ensuring the visuals, messaging and/or interactive and motion designs are on point. A creative director also establishes budgets and timelines and manages client relationships. A creative director’s main role is to guide, to recognize, nurture and protect people’s good ideas. What skills do you need? Besides creativity (duh), you need humility, perspective, openness and resolve—and the wisdom to know which to employ and in what combination, and you need a good dose of doubt. Doubt can be crippling, but it can also be empowering because it causes you to question your assumptions and evolve your thinking. It helps temper ego, which can crush collaboration, the lifeblood of the creative process. You also need knowledge of art history, design history, pop culture and counterculture. You have to keep up on art, technology, politics and social issues. Everything can be relevant if you allow it to be.

Cover Art for Mass of Man and Masetti. 🎨 Streaming on all platforms, go check it out!

FULL VIDEO DJ Paul of Three 6 Mafia's new release ‘Club Memphis Mane'. #video Visuals done by yours truly #Three6Mafia #animated #visualeffects #visualdesign #brandidentity #branding #music #musicians #dj #motiondesign #Kattegory #gangsterrap #sounddesign #soundtrack

Cover I did for Art for DJ Paul's New Single: 'Club Memphis Mane' NO, it wasn't created with Ai. #clubmemphismane #energymusic #stream #getit #coverart #djPaulkom #memphis #art #coverart

New Heat = New Visual (By yours Truly) DJ Paul x Ku$h Drifer x LeDoc “Five O” DJ Paul of Three 6 Mafia #FiveO #Phnk #kattegory #visualdesign