Kaustubh Thakur’s Post

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping. #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager ATLAS SkillTech University Lenskart.com Peyush Bansal Darshit Mehta Shriya Agarwal Rutvi Hirani Khushi Patel Kaustubh Thakur

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping Lenskart.com Peyush Bansal Dr. Tapish Panwar ATLAS SkillTech University Kaustubh Thakur Devanshi Choudhary Rutvi Hirani Khushi Patel Darshit Mehta #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager Devanshi Choudhary Khushi Patel Shriya Agarwal Kaustubh Thakur Darshit Mehta

#Kaltak We are living in the era of #quickcommerce, where speed and convenience are critical to meeting evolving consumer expectations. Today’s consumers not only demand high-quality products but also a seamless, efficient experience in every interaction with the brands they engage with. This shift in consumer behavior is driving businesses to continuously innovate and find new ways to enhance #customerexperience. At Lenskart, #innovation is at the core of our values, and we are always pushing the boundaries to create superior consumer experiences. We understand that eyewear is not just a fashion accessory but an #essential item for millions of people. With that in mind, we are committed to delivering our products in the #fastest, most efficient way possible. Our #NextDayDelivery service for power glasses is a clear example of this commitment. We know how important it is for people to receive their eyewear without unnecessary delays, especially when it directly impacts their #dailylives. By ensuring next-day delivery, we aim to make eyewear more accessible and convenient than ever before, catering to the modern consumer’s need for speed and reliability. We are excited to kick off this initiative in the #DelhiNCR region, with plans to roll it out to other cities in the coming months. This is just the beginning as we continue to innovate and redefine the consumer experience in the eyewear industry. #Lenskart #Nextdaydelivery #eyeglass #eyecare

🚀 Excited to share my latest project for the #NextLeapChallenge! 🔍 I recently completed a comprehensive product teardown review of Lenskart, one of India's leading eyewear retailers. This deep dive gave me an opportunity to analyze their business model, product design, customer experience, and more. Here are some key takeaways from my analysis I'm thrilled to be part of the #NextLeap community, pushing boundaries and exploring new heights. #ProductTeardown #Lenskart #Eyewear #Innovation #CustomerExperience #BusinessModel #NextLeapJourney

This brand completely changed the perspectives towards eyewear industry,, But how?? . . . . . *🚀Lenskart: Setting the Standard for Spectacular Sight! 💫 * *1. Online to Offline Expansion:*   - Leveraging online space before expanding into offline stores.   - Bridging the gap between digital convenience and in-person experiences. *2. Affordable Luxury:*   - Offering branded glasses at pocket-friendly rates.   - Making luxury eyewear accessible to the masses. *3. Tech-Powered Personalization:*   - Embracing technology to empower customers.   - Virtual try-ons and personalized recommendations enhancing the shopping experience. *4. Epic Marketing Moves:*   - Selling a lifestyle and vision, not just glasses.   - Innovative storytelling techniques to engage customers. *5. Spotting the Unorganized:*   - Identifying sectors lacking structure and low customer satisfaction.   - Seizing opportunities for disruption and market reshaping. *6. Customer-Centric Approach:*   - Lenskart prioritized customer satisfaction by providing exceptional service and support.   - They listened to customer feedback and continuously improved their products and services to meet evolving needs. *7. Vertical Integration:*   - By controlling the entire supply chain, from manufacturing to retail, Lenskart ensured quality control and cost efficiency.   - This vertical integration allowed them to offer competitive prices while maintaining high standards. Lenskart's success story goes beyond selling eyewear; it's about reshaping an entire industry. Embrace disruption, innovate, and watch your brand soar! 🚀 #Disruption #Innovation #LenskartSuccess #businessintelligence #businessstrategy

Did you know about 35% of the Indian population requires vision correction? In India, the market is heavily unorganized, with more than 70% of the market share maintained by the unorganized sector even now. And in the organized sector, Lenskart currently holds a whopping 25% of the market. 🤯 From its inception as a simple online website selling eyewear to now becoming a $5B brand in a little over a decade while doing 5 times more revenue than Tata’s Titan Eye+, it has come a long way. 🚀 I'm a recent customer of Lenskart. I really love how they have nailed the omnichannel customer experience, have taken a full-stack approach to solving the problem for the masses, and have an innovation DNA that shows in their mobile features like 3D Try On. 😎 Peyush Bansal, kudos to you and your team for the excellent execution so far. I have learned a lot about thinking long-term and building full-stack solutions from your journey of building Lenskart. 🙏 I hope you all find it useful. 🤞 Don't forget to like, share & subscribe. 🤌🏻 Link to video: https://lnkd.in/d9s2wZfE #ecommerce #retail #lenskart #growth #casestudy

🌟 Transform Your Eyewear Shopping Experience with MirrAR! 🌟 In today’s competitive retail landscape, personalization is key to success. Traditional eyewear shopping often falls short, leaving customers guessing about what frames suit them best. Enter MirrAR’s Virtual Try-On technology! 🕶️✨ Our cutting-edge solution leverages augmented reality (AR) to provide an immersive and personalized shopping experience. Customers can virtually try on frames with incredible accuracy, helping them make confident purchase decisions while reducing return rates. Key Benefits: Custom Fit Recommendations: Analyze facial features for the perfect frame match. Real-Time Interactivity: Customers can manipulate frames and view them from multiple angles. Seamless Integration: Easily incorporate our technology into popular e-commerce platforms. With MirrAR, eyewear brands can enhance customer engagement, boost sales, and build lasting loyalty. 🚀 Ready to elevate your eyewear shopping experience? Explore how MirrAR can transform your retail strategy today! 🔗 https://lnkd.in/gB2bkr5A or visit mirrar.in #Eyewear #RetailInnovation #AugmentedReality #CustomerExperience #MirrAR #VirtualTryOn #Ecommerce #Personalization #ARTechnology #DigitalTransformation #FashionTech #OnlineShopping #CustomerEngagement #RetailTech #SmartShopping #TechForRetail #UserExperience #Innovation #AugmentedShopping #EyewearBrands #SustainableRetail #VisualCommerce #SalesGrowth #BrandLoyalty

Checkout this new blog post written by me on how MirrAR is beating up the traditional way of eyewear shopping !!!

Watch the video to know how, "In a sea of choices, standing out should not just be an option - it should be our commitment." 👇 ➡️Studies show that 77% of consumers make their purchasing decisions based on brand reputation and their differentiation from the market rather than just product features or price alone. ➡️Look at Lenskart, a pioneer in India’s eyewear industry. By integrating innovative technology like virtual try-on and offering a wide range of eyewear both online and offline, Lenskart has transformed the shopping experience. Follow AddZ for more such informative videos! #BusinessFounder #Strategy #BusinessStrategy #goals #AddZ