Isha Gupta’s Post

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping ATLAS SkillTech University Lenskart.com Devanshi Choudhary Shriya Agarwal Rutvi Hirani Khushi Patel Darshit Mehta #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager

Did you know about 35% of the Indian population requires vision correction? In India, the market is heavily unorganized, with more than 70% of the market share maintained by the unorganized sector even now. And in the organized sector, Lenskart currently holds a whopping 25% of the market. 🤯 From its inception as a simple online website selling eyewear to now becoming a $5B brand in a little over a decade while doing 5 times more revenue than Tata’s Titan Eye+, it has come a long way. 🚀 I'm a recent customer of Lenskart. I really love how they have nailed the omnichannel customer experience, have taken a full-stack approach to solving the problem for the masses, and have an innovation DNA that shows in their mobile features like 3D Try On. 😎 Peyush Bansal, kudos to you and your team for the excellent execution so far. I have learned a lot about thinking long-term and building full-stack solutions from your journey of building Lenskart. 🙏 I hope you all find it useful. 🤞 Don't forget to like, share & subscribe. 🤌🏻 Link to video: https://lnkd.in/d9s2wZfE #ecommerce #retail #lenskart #growth #casestudy

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager Devanshi Choudhary Khushi Patel Shriya Agarwal Kaustubh Thakur Darshit Mehta

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping Lenskart.com Peyush Bansal Dr. Tapish Panwar ATLAS SkillTech University Kaustubh Thakur Devanshi Choudhary Rutvi Hirani Khushi Patel Darshit Mehta #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager

🌟 𝐅𝐫𝐨𝐦 𝐌𝐨𝐝𝐞𝐬𝐭 𝐁𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠𝐬 𝐭𝐨 𝐚 𝐁𝐢𝐥𝐥𝐢𝐨𝐧-𝐃𝐨𝐥𝐥𝐚𝐫 𝐕𝐢𝐬𝐢𝐨𝐧: 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐓𝐫𝐢𝐮𝐦𝐩𝐡 𝐒𝐭𝐨𝐫𝐲 Curious about how Lenskart.com morphed into the eyewear titan it is today? Get ready for an adventure, folks, as we delve into a tale of ingenuity, tenacity, and dominating an untapped market 🚀 It all kicked off in 2010 when Peyush Bansal , armed with a dream and a hefty dose of frustration over limited eyewear choices, set out to revolutionize the Indian scene. Starting with contact lenses, Lenskart swiftly broadened its horizons to encompass eyeglasses and sunglasses, 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐮𝐧𝐩𝐚𝐫𝐚𝐥𝐥𝐞𝐥𝐞𝐝 𝐯𝐚𝐫𝐢𝐞𝐭𝐲, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞. But the road wasn't without its bumps. Lenskart encountered hurdles such as instilling trust in an online-exclusive model, surmounting logistical obstacles, and navigating a fragmented market. Nevertheless, they persisted, focusing on: 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐞𝐭𝐡𝐨𝐬: From virtual try-ons to home trials, Lenskart placed a premium on a seamless shopping journey. 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲: Teaming up with premier manufacturers and providing an array of styles ensured there was something for everyone. 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐚𝐧 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Blending online ease with brick-and-mortar stores for tailored service empowered customers with choice. 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Introducing technologies like 3D eye scans and AI-driven recommendations revolutionized the eyewear buying experience. The outcome? Lenskart now flaunts: 1. Over 500 physical outlets dotted across India. 🇮🇳 2. Millions of delighted patrons. 3. A valuation exceeding $1.5 billion. 4. And the coveted title of **India's premier eyewear brand! 𝐖𝐡𝐚𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐚𝐧 𝐰𝐞 𝐠𝐥𝐞𝐚𝐧 𝐟𝐫𝐨𝐦 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? - Spot market gaps and deliver inventive solutions. - Place customer needs atop the priority list and offer a seamless journey. - Embrace technology and perpetually evolve. - Forge a robust brand identity and stay unwavering in your values. What are your reflections on Lenskart's odyssey? Drop your thoughts below! #lenskart #EntrepreneurialJourney #India #innovation #business #startupindia Craving more success sagas from the content cosmos? Keep an eye out for my upcoming post!

Lenskart is an Indian eyewear company that sells prescription eyeglasses, sunglasses, and contact lenses online and through a network of brick-and-mortar stores. Founded in 2010, Lenskart has become one of the leading online eyewear retailers in India, offering a wide range of eyewear products from various brands and its in-house labels. The company is known for its innovative virtual try-on technology and affordable eyewear options. In this post, I am tearing down the product feature of writing a review on Lenskart. This product teardown is a part of NextLeap's Learn in Public Challenge. Do read it, and comment down your thoughts and feedback on the same. #nextleappmfellowship #productmanagement #lenskart #reviews #teardown

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping. #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager ATLAS SkillTech University Lenskart.com Peyush Bansal Darshit Mehta Shriya Agarwal Rutvi Hirani Khushi Patel Kaustubh Thakur

Watch the video to know how, "In a sea of choices, standing out should not just be an option - it should be our commitment." 👇 ➡️Studies show that 77% of consumers make their purchasing decisions based on brand reputation and their differentiation from the market rather than just product features or price alone. ➡️Look at Lenskart, a pioneer in India’s eyewear industry. By integrating innovative technology like virtual try-on and offering a wide range of eyewear both online and offline, Lenskart has transformed the shopping experience. Follow AddZ for more such informative videos! #BusinessFounder #Strategy #BusinessStrategy #goals #AddZ

🚀 Exciting News Alert! 🚀 🔍 Discover the Power of Vision: Lenskart's Success Stories! 🔍 At Lenskart, we're not just about selling eyewear; we're about transforming lives through clearer vision. 💫 Today, I'm thrilled to share some incredible case studies that showcase how Lenskart has made a difference in the lives of our customers and partners. 👓 Case Study 1: Enhancing Vision, Transforming Lives 👓 Meet [Customer Name], who struggled with blurry vision for years. With Lenskart's cutting-edge technology and personalized service, [Customer Name] found the perfect pair of glasses that not only improved their vision but also boosted their confidence and productivity. Witnessing such transformations is what drives us every day! 🔬 Case Study 2: Revolutionizing Eyewear Retail 🔬 Lenskart isn't just another eyewear retailer; we're pioneers in revolutionizing the industry. Through our innovative online platform and seamless omnichannel experience, we've redefined how people shop for eyewear. [Partner Name] shares their journey of partnering with Lenskart and how it has elevated their business to new heights. 🌟 Case Study 3: Empowering Communities Through Vision 🌟 Our commitment to making a positive impact extends beyond selling eyewear. Through our vision initiatives, we've empowered countless communities by providing access to quality eye care and eyewear. shares their inspiring story of how Lenskart's outreach programs have transformed lives and brought hope to their community. These case studies are just a glimpse of the incredible impact Lenskart is making every day. As we continue to innovate and expand our reach, we're dedicated to empowering more individuals and communities through the gift of clearer vision. 👓 Join the Visionary Movement with Lenskart! 👓 #Lenskart #Visionaries #Eyewear #Innovation #SuccessStories #TransformingLives

As a top eyewear retailer with 1400+ stores in India and Southeast Asia, Lenskart.com needed a data-driven strategy for profitable expansion. We at GeoIQ took that task head-on and partnered with Lenskart, launching 900+ profitable stores across 200+ cities. Our #ML algorithms analyzed demographics, retail presence, and commercial indicators, optimizing site selection and preventing cannibalization. Read on to learn more about the role data can play in your retail strategy and connect with us to set up a demo today. #retail #retailanalytics #locationAI #locationdata #retailexpansion #data #dataanalytics