Kayla Zapata Fory’s Post

🏀#SportsAdvertising is having its moment – and CTV has been at the center of its growth. The immersive experience offered by #CTV during live events, coupled with its innovative engagement tactics, has provided marketers with powerful opportunities to resonate with next-gen audiences. Stay tuned for our upcoming “Sports Advertising & Brand Experience” report, which offers insights to help marketers make the most of their investments. As a pre-read, we outline how CTV is helping brands tap into the power of live sporting events: https://hubs.li/Q02DC6pp0

There is a myth around fan engagement I’ve come across time and time again 👇 That fan engagement is something intangible and ‘fluffy’ that you can’t measure. This couldn’t be further from the truth. I think the wider issue is often people are not clear on the correct strategic & tactical outcomes. Which in turn creates a void for poor measurement, simply based on reach, impressions or views. You then miss the opportunity to focus on active engagement metrics such as sentiment, depth of participation and emotion. This approach doesn't just offer a richer understanding of your audience; it opens doors to crafting strategies that resonate on a personal level, fostering a community of fans who are engaged, loyal, and active. Fan engagement isn't an abstract art - it's a science. #sportsbiz #sportsindustry #fanengagement

Your customers want to see themselves represented 💯 And we make it super easy to connect with multicultural audiences through: ➡️ Vetted, Diverse Creators 🙌🏾 ➡️ Hyper-Local Activations 📸 Check out our talent [linked in comments] or send me a DM 🫱🏿🫲🏾 #influencermarketing #socialconcultura #inclusivemarketing #socialmediamarketingtips #marketingandadvertising

I recently came across a cool LinkedIn post by Dizplai discussing why broadcasters are jumping on the Watchalong bandwagon and it got me thinking. Let's goooo: In fact, I ran a poll on my own LinkedIn and a whopping 87% of my followers said they've considered doing Watchalongs themselves! It's clear that this format is gaining serious traction. For those unfamiliar, Watchalongs involve people livestreaming their reactions and commentary while watching a match or event. It's become a big hit, especially with younger audiences on platforms like YouTube and Twitch. Dizplai highlights three key reasons why broadcasters should be paying attention to this trend: Watchalongs can help expand and retain younger audiences. By creating companion Watchalong content, broadcasters can reach new viewers on different platforms and keep them engaged for longer. They're a great way to build loyal communities around particular sports or shows. The interactive, conversational nature of Watchalongs allows broadcasters to connect directly with their audience and gain valuable insights. Watchalongs open up new revenue streams through sponsorships, partner integrations, gamification and more. They offer more flexibility with monetisation compared to traditional broadcasts. It's not just amateur content creators getting in on the action either. Big names like TNT Sports, Amazon Prime and ESPN are producing their own professional Watchalong shows to complement their main broadcasts. Personally, I think Watchalongs present a huge opportunity for broadcasters to innovate, engage with audiences in new ways and ultimately drive more value from their content. I'm curious to hear your thoughts on this trend. Have you tuned into any Watchalongs yourself? Do you think more broadcasters should be embracing this format? Let me know in the comments! #Watchalongs #BroadcastingTrends #AudienceEngagement #RevenueDiversification

🚀 Unlock Your Creativity! 🎨 Dive into mastering TikTok's Duet Feature with BrandDad's Workspace! From planning to filming, learn the ins and outs of creating captivating duets that engage your audience. Ready to elevate your TikTok game? Let's unleash your creativity together! #TikTok #DuetFeature #BrandDadWorkspace

🚀 Unlock Your Creativity! 🎨 Dive into mastering TikTok's Duet Feature with BrandDad's Workspace! From planning to filming, learn the ins and outs of creating captivating duets that engage your audience. Ready to elevate your TikTok game? Let's unleash your creativity together! #TikTok #DuetFeature #BrandDadWorkspace

📢 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐍𝐞𝐰𝐬!! 📢 Creators rejoice as YouTube unveils a game-changing update in Studio! Now, track audience engagement by subscriber status, viewer type, and traffic source. Stay ahead with in-depth insights for optimal content strategy! 🚀

I think this will be a key trend for the future of live audience engagement… I see many broadcasters make the same mistakes when creating audience engagement touch points. They say “Give us your view”, which usually means pushing audiences to external platforms such as X to share their opinion. The missed opportunity here is that you can actually keep them within your ecosystem via creating dedicated web apps or integrations within existing apps. We’ve see this used to great effect with Sky Sports Boxing, where we collaborated to create “Viewers Verdict”, a scorecard second screen experience all catered for within the Sky Sports app. And it’s been a huge success, seeing hundreds of thousands of fans use the scorecard. Not only does this enhance the branded experience and storytelling for Sky but all the valuable engagement and data is kept within the Sky ecosystem. I think all rights-holders and broadcasters will begin to start this shift soon. #sportsmarketing #sportsbiz #sportsindustry

The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1

iHeart also provides access to the most 1P / 3P data and the necessary attribution tools to measure your success. #accesstoall #iheartmedia #data #attribution