Changing the standard of care in clinics
A month ago, Jordan Foster made a resonant point: "Your technology doesn't matter. If technology drove market adoption, products with the most features would always win."
He emphasized focusing on processes—customer, patient—to turn features into benefits, differentiating products in the market, and motivating change. I strongly agree.
Reflecting on this, I've been contemplating its relevance to Visby. Our core impact lies in enhancing outcomes for our customers' patients.
How does Visby achieve this?
By revolutionizing workflow efficiencies at the point of care. For instance, we can conduct unlimited simultaneous tests, especially during respiratory season testing surges. Our multiplex PCR #influenza/ #COVID combo test, running 6, 12, 24, or 48 tests at once, breaks industry norms. Previously, achieving this in a CLIA-waived setting required multiple instruments. Visby's approach empowers scaling during peak testing periods, reshaping workflow dynamics and processes.
Our use of PCR at the POC improves quality measures and streamlines the entire process for customers. This aligns with Jordan's insight—creating value through technology—and gives our customers a compelling reason to change from what they've been doing to something better clinically, operationally, and financially.
Changing the standard of care at the point of care - That's Visby Medical.
To learn more, visit www.visbymedical.com
#healthcareinnovation #pointofcare #visbymedical
