Kepler’s Post

In our "Nonprofit Strategy: Planning & Positioning for the Future" program, running virtually this February, you will learn from faculty experts how to create strategy and communication plans that maximize your organization's mission and financial stability. Click to learn more and register. https://lnkd.in/gEnZejf4

Why Most Credit Unions Are Failing at Branding (And How to Fix It). Credit unions serve their members based on trust and community, and branding is what communicates that value. But here's the thing, most credit unions operate like an under-funded non-profit organization, often with lukewarm messaging and inconsistent design. Today at 1pm CST I'm delivering the keynote for the Sharetec Systems Users Conference inside the beautiful Omni Hotels & Resorts Frisco TX. I'm covering how credit unions can use branding to build stronger connections with their members by: 🍕 Defining a clear purpose. 🍕 Aligning their messaging with member needs. 🍕 Consistently delivering on their promises across all touchpoints. If you work in financial services, how are you using your brand to connect with your members? ✌️🍕

Setting The Tone For Non-Profit Organization Leadership First and foremost one of the best ways to have a plan that effectively communicates the vision, defines the Purpose, models the core values, and sets in motion, the all-inclusive objectives. In addition, the tone should essentially build a foundation of Trust, integrity, and credibility. It also has to be consistent with its audience, which serves to inspire new partnerships and boost community support.

In our "Nonprofit Strategy: Planning & Positioning for the Future" program, you will learn from faculty experts how to create strategy and communication plans that maximize your organization's mission and financial stability. Click to learn more and register. https://lnkd.in/gEnZejf4

The success of a non-profit organization is centered on effectively carrying out its mission. And when seeking to demonstrate and promote that success, there are few tools more effective than a strong impact study. Utilizing both quantifiable data and descriptive success stories, impact studies can drive donations, align board members, staff, and volunteers, and enhance marketing and publicity efforts with key metrics https://lnkd.in/gqZFMQPz

Truth Thursday-Nonprofit professionals, let’s get real: a nonprofit is still a company. I recently caught up with an old colleague who poured over 15 years into one. Her life—friends, personal time, even her identity—became all about the organization and its mission. But here’s the uncomfortable truth: Many nonprofits often rely on that kind of loyalty, expecting you to accept low pay, extra duties, and less-than-stellar treatment because you care so much. Just because you’re passionate about the cause and loyal, does not mean the organization will show you the same commitment. Do not mistake loyalty to a cause, as loyalty to a company. Its often not about the company but the amazing people and relationships in the company. Its a hard lesson to learn and one that takes a long time to heal your heart. Know your worth. Passion shouldn’t cost you your well-being.

How would you like a Charles Schwab leader on your #nonprofit board? #BoardBuild is working with Schwab to place 30 engaged, focused leaders on nonprofit boards. And it's ABSOLUTELY FREE for ANY nonprofit to post their open board positions on our platform; have the platform match your positions with diverse, certified board members, AND search available candidates yourself. Of course, these BoardBuild board prospects can't find you if you're not there, so post!

What are some of the most common issues I see in emails sent by nonprofits? Unusual From name Boring subject lines Tiny font Too many calls to action I teamed up with some great email minds and we wrote: “Best in Class Email.” This guide looks at best practices for email including the inbox display, images, and text. If you want to get “Best in Class Email” please click the link in the comments. #emailmarketing #nonprofit #bestinclass #npocampaignlab

Meet Anne Forrest of Seacoast Supply Co., Co-chair of the Program Development Committee with WASDA. Along with Darin Coker, Anne helps develop programs that provide educational and informational opportunities to the WASDA membership through use of speakers, forums, sight selection and scheduling of meetings. Q. What made you decided to volunteer and join the WASDA board? A. When I joined WASDA, I wanted to learn more about the organization and get to know more members. I have always found that getting involved is a good way to do that. I also believe that members of non-profit organizations should take a turn contributing their time and resources to the group. Q. What are you hoping to contribute as your time as a board member? A. I care deeply for the organization and its members. I strive to listen to the members and consider their interests, desires, and concerns as we on the board work to achieve WASDA’s organizational goals. Q. Why do you think being part of WASDA is important for your industry? A. Water infrastructure is one of the most important and critical assets of our country. WASDA is the voice of this industry, and we must work together to make sure that we are heard. Q. What is your favorite item in the house that uses water? A. That’s easy–the bathtub!