Playable Ads technical fact #3: Playable Ads cannot make any external calls, meaning all assets must be contained within the package. Typically, these assets must fit within a 5MB limit, meeting common Ad Network requirements. From technical point of view, this is the MOST CHALLANGING PART when creating Playable Ads. Fitting all the graphic and audio data into a 5MB single package. #PlayableAds #AdNetworks #DigitalMarketing #Advertising #GameDevelopment

Playable ads are amazing. Here’s why: - Higher CTRs: 2-3x higher than static or video ads (Source: Unity Ads) - Increased install likelihood: Users are 30% more likely to install a game after engaging with a playable ad (Source: Data.ai) - Better retention: Playable ads boost 7-day retention rates by 20% compared to other formats (Source: ironSource) These numbers speak for themselves. When users can try before they buy, engagement and conversion skyrocket. And by the way, we have our own in-house playable department. Wanna try? You know whom to DM! :) P.S. Check out this playable we made for Hero Adventure https://lnkd.in/erUKpfSE And this one for Spring Valley https://lnkd.in/etr6ej3v

At a time where we see many ad networks literally doubling down on being as painful and as misleading as possible for users (over-long ad formats, 3 hidden x or many steps to exit to generate clics...), we do the exact opposite. Our product, eng, sales and Go-to-Market teams went above and beyond to offer an "elevated ad experience who can bring even more player engagement and lifetime value" : Immersive in-game ads💡. As Ali Pasha wrote (https://lnkd.in/epr2W_6D) it s an opportunity for game developers ' to reimagine the in-game ad experience and display an ad that blends naturally into game environments. It works across a spectrum of game genres, with ample placement opportunities such as intermission breaks, level progressions and more.' Beta available through Admob Mediation platform. More details and updates here : https://lnkd.in/epr2W_6D Marko Zulj Yazan Risheq Yilun (Walt) Gao Ross Brockman Pablo Alvarez Ali Pasha

Can you imagine going to the cinema and only paying attention to 10% of the film? Seems like a crazy idea, but bear with me... Let's just say that is exactly what you did - after the film had ended, how well do you think you could articulate the film’s plot? I suspect we both know that the answer is sketchy at best! 😫 Yet with online advertising, we see this play out every day. 30-second video ads are being autoplayed, sound off, and eye-tracking studies show that just a second or two of attention is being paid. To tell a fuller story you need fuller attention, and 1-2 seconds of attention on a 30-second video ad just won't cut it. Eye tracking studies by both Lumen Research Ltd and Amplified Intelligence found that the video advertising which heed delivers in mobile games gets an average of 22-seconds of active human attention. Speak to our team at heed, and demand attention on your next campaign! #attention #mobilegaming #videoadvertising

8 creative formats to always test: - Problem, Agitate, Solution - Direct Response UGC - Founder's story - 3 reasons why - Before & After - Us vs. Them - Split screen - Sale ads #TheTeaserCompany #PerformanceAds #HighConvertingFunnels

BORING PHONE co-powered by HMD, Heineken & Bodega! Yes, it's real. There are 5000 of them. But you can't buy them. Can get them. Its basically to encourage consumers to unplug, live in the moment and make real social connection. Features of Boring Phone No internet access No maps No today's games but retro-snake No social media Battery - one week of standby time & 20 hours of talk time Display - 2.8-inch QVGA + 1.77-inch Camera - 0.3-megapixel comes with a 3.5mm headphone jack. Wow! Imaginative campaign to let people connect IRL. #marketing #brand #content #runningmarketer

Learn how iion’s in-game audio ads are a strategic tool for captivating shoppers.🎮🛍️ 👉 Explore the details in our latest case study: https://lnkd.in/ddhKYF2M #iion #AudioAds #ingame #GameAdvertising #CaseStudy #InGameAds

I recently came across Sierra Nevada's clever CTV campaign on AdExchanger (great article here: https://lnkd.in/gbZSqV3q ). Their use of brand images with audio overlays sparked an idea: what if anyone could easily create video ads using the same approach? So, I built a web app that lets you do just that! You can create video ads using just brand images and an audio overlay. Interested? Check it out! https://lnkd.in/giaPgjB9 #CTV #VideoMarketing #MarketingAutomation #AdTech

A static ad test that's easy to try... 💡Adding a fake button to your creative. Each change you make to an ad is an experiment. Some hypotheses are easier to prove than others. This is a small thing but it could make a big difference. And it's really easy to test. Yes, your creative looks even more like an ad, but that's not always a bad thing. Test, learn, iterate. #CreativeStrategy #MetaAds #MetaAdvertising

🌏 SLG creatives often rely on visual impact rather than strategy to attract people. Mini-game ads featuring dramatic stories and starting with sexy or life-threatening elements easily catch people’s eyes. For more insights into the Patterns of Popular Creatives for SLGs, download our latest SLGs Report. (Download link in the comments). #SLGs #MobileGames #SocialPeta #MarketingAnalysis