Kevel’s Post

🚨 Attention LinkedIn Network! 🚨 RETAIL MEDIA IS IN THE HOUSE! #retailmedia You're about to have your minds blown. This is not your average Monday motivation. Nope. This is the moment your podcast playlist has been screaming for. Picture this: a family reunion, but instead of cringe-worthy small talk, it's packed with explosive insights into the adrenaline-fueled universe of Retail Media Networks. 💥 🎙️ I'm Pesach Lattin, and I'm here to navigate the chaos with a lineup of disruptors who are rewriting the rules of the ad world. We're talking about a digital roundtable that's more electric than a Black Friday sale at Best Buy. 🌟 Meet Your Mavericks: James Avery is not just playing the game; he's changing it with Kevel's APIs, giving the big players a run for their money. Shamim Samadi is the wizard behind Roscoe Labs, turning digital dreams into reality. Jeffrey Bustos from IAB is slicing through industry standards, making sense of the madness. Brian J. Quinn is surfing the digital waves, leading with vibes and vision. Jed Meyer at Kantar Media Solutions is crafting strategies that are nothing short of legendary. Amy Rumpler is orchestrating a digital symphony that's music to marketers' ears at Basis Technologies And Amy Sheridan, a titan in ecommerce and marketing, bringing wisdom and wit to the table from KINESSO 🔥 Expect nothing less than raw, unfiltered debates, laughter, and revelations that'll have you picking your jaw up off the floor. 📣 This is your wake-up call. It's time to tune in and transform the way you think about retail media. Let's dive deep into the chaos, question the status quo, and maybe, just maybe, unravel a few industry secrets that'll set the digital shelves on fire. 👉 Swipe up, tune in, and let's disrupt the digital dialogue together. Don't miss out on this groundbreaking episode. Your podcast playlist will thank you. #RetailMediaRevolution #AdTechInnovation #DigitalDisruptors #MarketingMavericks #MondayMotivation WATCH HERE ON YOUTUBE: https://lnkd.in/gtpF6QJW Or ApplePodcasts: https://lnkd.in/g7gCPWu6

🔥 Retail Media's shaking up the scene! #retailmedia Get ready for a content blast that'll redefine your Monday vibes. 🌟 Our lineup: James Avery with Kevel's game-changing APIs, Shamim Samadi from Roscoe Labs, Jeffrey Bustos slicing through at IAB, Brian J. Quinn's digital leadership at Vibenomics, a Mood Media company, Jed Meyer's strategic prowess at Kantar Media Solutions, Amy Rumpler's marketing symphony at Basis Technologies, and Amy Sheridan, the ecommerce guru from KINESSO. Expect electrifying debates, insights, and those "aha" moments that'll leave you in awe. 🌪️ 📣 It's a call to action! Transform your perspective on retail media, challenge the norms, and uncover secrets that ignite the digital marketplace. Tune in, disrupt, and elevate your game. #RetailMediaRevolution #AdTechInnovation #MarketingMavericks LEARN MORE THAN YOU DID YESTERDAY https://lnkd.in/gkmrMvQ2

🚀 Are you ready for Prime Day 2024? 🚀 Make the most of retail’s hottest week with these Prime Day prep tips: 1️⃣ Optimize Your Digital Shelf: Just like a physical store, ensure your online listings are accurate and compelling. Stand out with CommerceIQ’s Digital Shelf Analytics to maximize visibility and conversions. 2️⃣ Allocate Smart Ad Dollars: Capitalize on increased traffic with strategic ad spend. CommerceIQ’s Retail Media Management optimizes ROI with real-time bidding adjustments, targeting high-impact keywords for incremental sales growth. 3️⃣ Drive Long-Term Profitability: Use Prime Day traffic to boost sales year-round. Track metrics like iROAS to refine your strategy and prepare for post-event challenges with AI-driven Profit Recovery Automation. Ready to ignite your #ecommerce success? Ask me how I can help. #PrimeDay2024 # iROAS #AmazonBrands  _________________________________________________________________ 🔥Are you ready for #PrimeDay2024? Check out our expert tips to prepare your brand for retail’s hottest week of the year. 🔥

Are you ready for the Third Wave of Digital Media? How has tech led the way, and how are supermarkets planning to follow suit? This Let's Do The Right Thing episode with Rupert Staines is an insight into the untapped resources of retail media, and is a must-listen for anyone who loves a good stat. Presented by our own Angus Loughran, Adam Hopkinson and brought to you by PASHN and RadioWorks Group. https://lnkd.in/eV3TqJfJ

Kristi Argyilan, SVP, sat down (virtually) with Christine Russo for What Just Happened podcast with Brian Gleason of Criteo to discuss the rise of retail media networks. The group touched on... 💡 The "lightbulb moment" when advertisers realized the true value in the retail media industry 💡 The next big opportunity in retail media: bringing digital channels to the physical store 💡 The importance of striking a balance between monetizing the digital space and maintaining a positive shopping experience for consumers Watch the full discussion here: https://lnkd.in/ekcYt5wg #RMN #retailmedia

By the time you’ve read this post, something about your audience, brand or vertical has shifted. The good news is, whatever shift is thrown at you, we’re here to help! This month, we’ve delved into the retail landscape to understand how the ongoing cost of living crisis has impacted consumer behaviour and the key shifts shaping the retail landscape in 2024 and beyond. Explore the report in full here: https://lnkd.in/exxMDWT2 #shifthappens #searchintelligence #retailinsights 

We are back for Ep. 3! We focus on Tom Limongello's long career in Retail Media to get into the origins of it. Yes - that means Retail Media and RMN's have actually been around a lot longer than most people realize. So for those wondering where did it all come from - tune in for a listen of this week's episode of the Middlemen Podcast! #adtech #ecommerce #retailmedia

Beat the Friday afternoon slump! 🤓 Watch videos on the latest industry trends informed by our consumer purchase data, delve into event recaps, and engage with thought leadership from our team of experts.💡 💪🏾 Wind down while arming yourself with the knowledge to conquer the week ahead: https://lnkd.in/e6VbDvme #Newsroom #consumerpurchasedata #advertisingindustrynews

If you're at Media Insights 2024, join me, Mark Hoebich, and Andre Vargas for an exciting panel on the future of measurement. We'll be discussing how to break down walled gardens and create a clear line of sight to consumer digital behaviors. Don't miss out on the opportunity to gain valuable insights into the future of media and retail media measurement. See you there! #MediaInsights2024 #Measurement #ConsumerBehavior #MaverixInsights

Today the Middlemen are starting our series on #RetailMedia ! There's a persistent narrative out there that retail media is new, but it's not. By going back far enough we can show there was a fully functioning retail media ecosystem in and around stores before we digitized it. The roots come in terms like #TradeMarketing #ShopperMarketing #CoOpMarketing and in this episode, Todd Sawicki and I go back 100 years to understand the conditions that started the relationships between brands and retailers. BTW, we don't as far back as Adam Heimlich goes in his fantastic google antitrust podcast which starts at the Civil War (definitely check that out). We *do* go back to how Piggly Wiggly invented the Supermarket and in-store shopping behavior, which was first detailed in a book called the Secret Life of Groceries. We'll also come full-circle in future episodes in this series to look at how today digital retail media tactics are both coming back into the store as Andrew Lipsman has shown in his recent posts, as well as how retail media is extending further into the world of Tom Triscari's gravity theory of data trades. But for now, a little history lesson that I've lived through with my colleagues at Unilever and at Crisp and Quotient. https://lnkd.in/eb_w5Ngx