Kevel’s Post

Brands, agencies, and retailers have barely scratched the surface of #retailmedia's full-funnel potential. While sponsored products still drive enormous revenue, it’s only one piece of the entire $100B market opportunity to go after this year. Combining retail media offsite activation with onsite sponsored and display ads can increase sales. Shoppers exposed to both onsite and offsite ads are 5X more likely to convert on the retailer’s site compared to those who only saw a sponsored ad.    Criteo’s new report summarizes insights from 1,000+ marketing leaders to examine the global state of retail media, including what the 2024 unlocks will be and the hurdles on the path to simplicity. You can download it here: https://bit.ly/49IWgtR      

Suggesting to download and read this report from Criteo Very inisightful and will open up the views on retail media, its role and positive impact in a world where not only ecommerce is rising but also how it creates an omni-channel commerce effect. #retailmedia

Brian Gleason from Criteo shared in this report that in today's digital age, there's a vast untapped opportunity within #retailmedia. Beyond the significant revenue from sponsored products, there's a broader $100B market to explore this year. Integrating offsite and onsite retail media strategies can markedly boost sales, with data showing a 5-fold increase in conversion rates when consumers encounter both ad types. Criteo's latest report, drawing on insights from over 1,000 marketing leaders, delves into the evolving landscape of retail media in 2024, identifying key opportunities and challenges. Discover more insights and download the report here: https://bit.ly/49IWgtR) #DigitalMarketing #Ecommerce #MarketingStrategy #RetailInnovation #ConsumerBehavior

🛒 Retail Media Networks are maximizing their inventory and supply and it is only possible because their ads are relevant as organic results. Leading RMNs treat in-grid placements as the most valuable real state - where relevant ads yield the highest returns. RMNs who place ads dynamically are likely incorporating relevant criteria in their placement decisions, and showing ads that are just as relevant as organic anywhere on the grid. Find these and more insights regarding Sponsored Products Benchmarks in this Free report and you will find also interesting quotes from industry leaders that will help you understand more about the relevance of this topic. #RMN #SponsoredProducts #RetailMedia #Insights Crealytics

Onsite Sponsored Products sometimes get overlooked in Retail Media, with Offsite and Digital Instore the shinier channels to talk about right now. What struck me when contributing to this report though, was how the real leaders excel at getting the most out of each and every page load vs other major RMNs. More ads, more ad types, more coverage and fill, more advertisers, all crucially balanced by strong relevance. Given the pace of change in Retail Media, it can feel like Sponsored Products are mature and don't offer much growth potential. I'd argue the opposite - that there's significant, and achievable, headroom for most retailers that other channels would struggle to match. It was great to work on the latest edition of this report, and there are a host of new insights within it. Available to download now!

All you need to know about the latest Retail Media Network industry trends in this free-to-download report.

How prevalent are in-grid sponsored products with leading retail media networks❓ How do RMNs use technology to drive performance? Which categories are most competitive❓   Learn all this and more in this brand-new edition of our Sponsored Products Benchmarks Report—now available for free download below-   We added new data such as: ➡ How seasonality and cultural events can affect category competition ➡ How brands are splitting their sponsored product investment across RMNs ➡ How RMNs use different ad formats and placements for maximum coverage Plus the trends we’ve been tracking since 2023: ➡ Which retailers and categories are already winning with sponsored products ➡ Who uses dynamic versus fixed ad placements ➡ How ad coverage decreases for some RMNs as search complexity increases Don’t miss this opportunity to download exclusive sponsored product data the Retail Media industry will be talking about for weeks to come. Thanks to contributors Andreas Reiffen, Mark Burton, Nicole Silberstein, Keshav Parthasarathy, James Taylor, Keith Bryan and Lee Dunbar. 🚀 Download here- https://lnkd.in/dT5tbP8z #retailmedia #ecommerce #retailmedianetworks

For any retail media network with significant e-commerce presence, sponsored products are one of the major sources of retail media revenue. Maximising these revenues requires understanding the key drivers on supply and demand side, and having some industry benchmarks for these drivers. As a retail media operator, I consider four drivers on the supply side - search coverage, ad load, click-through rates and CPCs. Finally, we have some data on two of these drivers - namely search coverage and ad load. Thank you to Crealytics team for putting together a high quality and robust report that considers data from multiple retailers in the US. The report provides a variety of other interesting insights as well including how many advertisers each of the retail media networks are working with. Link to the report in comments. Thank you for having me as a contributor Andreas Reiffen Sarah MacKinnon.

In 2023, #RetailMedia emerged as the fastest growing media channel within the U.S. digital media ad market. From ads on the ends of #grocery store aisles to digital displays on freezer doors in convenience stores, all the way to Sponsored Ads on #retailer websites, Retail Media is everywhere! And, unlike the traditional media channels, Retail Media empowers #brands to directly link ad spending to conversions. Want to find out more about the strengths of Retail Media? Explore our latest FAQ! 👇 #frequentlyaskedquestions #retailmedianetworks #RMN #RM #FAQs #retailmediatrends #retailmediainsights #media

Retail media may soon get retired and replaced by ‘commerce media’ says my colleague Marc Brodherson in Ad Age’s roundup of industry trends. It’s an area I’m closely watching this year as more and more companies start to see the huge benefits commerce media provides. Even though several retail and e-commerce giants have multibillion-dollar ad businesses, it’s not too late for newer entrants to get into the game by leveraging their first-party customer data. And they represent a compelling offer to brands. In fact, nearly 70 percent of advertisers say their performance in retail media is significantly or somewhat better than in other channels.  For more insights from Marc and a host of other industry experts, follow the link 🔗 https://lnkd.in/gGqYmbew #CommerceMedia #Advertising #Marketing #Growth