Keywords Studios’ Post

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What are the top benefits of virtual production for video game marketers? 1️⃣ Find time and cost efficiencies: Virtual production replaces on-location sets, allowing you to "easily spin through five locations in one day. [...] But it’s not just the negligible travel time that makes virtual production more efficient. The sophisticated technology and pre-production visual effects reduce the post-production budget too." 2️⃣ Unlock endless creative possibilities: By building environments in Unreal, you can create absolutely anything and nail the exact demands of your brief - from changing a single mountain range in the background to quickly re-arranging the entire layout of a city. 3️⃣ Create more diverse and authentic content: Creatively, virtual production removes a lot of barriers. “We can represent not just different people but different places, cultures, and atmospheres, allowing us to create global content that’s noticeably more inclusive in an affordable and efficient way.” Our latest blog post is a deep dive into virtual production; the specialist software and skills required; and what might come next for Keywords Studios. Be sure to check it out and connect with our marketing teams at Big Farmer and Maverick Media if you're looking for alternatives to on-location shoots and green screens: https://loom.ly/xT7JaUs #CreativeProduction #GameMarketing

  • Virtual production scene in the bottom right showing an actor getting a space outfit from a producer. They stand in front of a big LED screen that shows the environment of the shoot. The text reads: New blog post. What is virtual production - and what does it mean for video game marketing?

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