KhairKhwah’s Post

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The KhairKhwah brand was created to increase the uptake of family planning across Pakistan and reduce the overall fertility rate. The brand, KhairKhwah, means well-wisher. Its powerful, consistent, and relatable voice has tackled social taboos, engaged communities in the most remote parts of Pakistan, sparked a nationwide conversation about a subject not normally talked about and promoted family planning practices, products, and services. Since KhairKhwah launched in 2020, it has led to more couples taking control of their reproductive health. Find out more below 👇 #KhairKhwah #FamilyPlanning

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