I experienced this first hand the other day, with a meal out.
I’d never been to Flat Iron before, but they clearly understand the Peak End Rule.
Well, they also know the importance of first impressions; with a tasty bowl of popcorn served up as soon as we sat down.
But fast forward to the bill, and accompanying it came some mini cleavers, which turned out to be tokens for free (and really good) ice-cream.
Yeah, I remember the highlight - the steak.
But that ice-cream finish also stands out, and sure did help shape the way I (positively) remembered the overall experience I had!
The lesson for festivals and events?
You may not be able to shape and influence everyones peak ‘most intense’ points (the highlights), but you sure can try and do something when the time comes for them to leave.
And what with the importance of immediately selling tickets for next year's event to this year's customer, the Peak End Rule is something you need to give some attention to.
#Festivals
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#FestivalMarketing
#EventMarketing
Campus Director
2moMarked calendar