Kika Buhrmann’s Post

Quantifying your Total Experience and Omnichannel Centricity Strategy Are you struggling to navigate the complexities of these concepts in your organization? It's a real challenge, especially when the need for quick results overshadows the importance of a comprehensive strategy. I totally get it. because those tangible and actionable projects and improvements bring direct results and look great in anyones achievements. However almost always any program or transformation on Experience - whether it's online or offline, about customers or employees - you can't see it as standalone. However, I believe in the power of a holistic perspective. 🔥 My approach is different. By aligning product, marketing, commerce, and service with a singular vision, I lay the groundwork for long-term, sustainable growth that spans all customer and employee experiences, both online and offline. Enabling capabilities in process and technology supporting experience and making the C-Suite smile again 🙂 I have a robust framework and blueprint for success that helps organizations of all sizes demystify and implement effective Omnichannel Strategies. By transforming the Customer Journey and enhancing the internal ecosystem, we foster an environment of continuous improvement and innovation. Let's connect and chart a course to transformative, sustainable success for your organization. Driving your business forward with a proven, fact-based approach to Total Experience and Omnichannel. #LeadershipExcellence #TotalExperience #OmnichannelSuccess #SustainableInnovation #CustomerExperience Bold Rethink

In the dynamic world of eCommerce, OLLY's Senior Manager Jennifer Peters discusses how internal collaboration and unified channel goals can drive brand success and growth. Gain valuable insights on fostering a positive omnichannel environment from our new episode of Digital Marketing Domination. #Leadership #ECommerceExcellence #BusinessGrowth #OmniChannelApproach #DigitalMarketingDomination

A team that’s informed, collaborative, and innovative is your biggest asset in navigating the omnichannel landscape. But how do you build and sustain a team that thrives in an omnichannel environment? It starts with fostering open communication and embracing diverse perspectives for creative solutions. Implement continuous learning programs and establish mentorship relationships to keep your team up-to-date and engaged. Encourage cross-department collaboration to break down silos and enhance your strategy. #casinomarketing #omnichannelmarketing

Seven years ago we began to talk about omnichannel inside the company, all of us involved knew WHAT we wanted and had an idea of HOW to achieve it, but it has been the WHY that has helped us to reach the stated vision. The WHY together with the creation of strategic models for the integration of channels, points of contact, supply sources and optimization of the commercial ecosystem. The WHY along with the adjustments to the paradigms, processes and architectures that did not end up being as they were originally conceived, much less after a pandemic that changed not only our business but the entire world. The WHY together with the inspiration, commitment, talent and perserverance of a group of people who have materialized the ideas. The WHY together with the support and capabilities of a group that will reach its 90 years of existence being a reference in its sector, innovating and conceiving new business models aligned to today's world. There are still many steps to take but the outlook and the benefits for both our end consumers and our channels look clearer now. We've developed a mindset based on agility, growth, resilience and we strengthened our advantages to make them part of a strategy that will keep us competitive, motivated and focused to continue taking Flexi to the places where it deserves to be. Today an important part of our consumers can already carry out cross-channel operations and starting next year the experiences will be enhanced. We continue sowing but at the same time harvesting. I would like to list everyone who has made and continues to make this possible, but the list would be quite long and from here I can only express my sincere gratitude for their enormous effort and for making dreams come true. P.S. And yes, in fact, as Simon Sinek has said, it will always be important to start with WHY.

How does TP Infinity bring value to our clients? Hear more from Esteban Pineda Posada on how at TP Infinity, we're dedicated to surpassing expectations by providing digital marketing solutions that truly impact our clients. We focus on crafting omnichannel solutions resulting in creative brand experiences that bridge the gap between customers and consumers. How do we achieve this? By harnessing the wealth of available data to uncover actionable consumer and brand insights. These insights not only deepen our understanding of clients but also drive innovation across critical areas such as product development, marketing strategies, process enhancements, and, naturally, sales acceleration. #TPInfinity #CXRedefined #Creativity #BrandExperience #BX #CustomerExperience #Innovation Teleperformance

📢 Making Moves in Omnichannel: A Guide to Steady Progress Taking it slow and steady can win the race in the omnichannel world. 🔎 Some tips for a smooth and successful journey: 🥅 Align with your purpose: Closely integrate your omnichannel strategy with your business objectives and customer needs. Shift your focus from simply pushing products to providing a seamless experience for healthcare professionals (HCPs). ⌛ Transform with purpose, not hype: Jumping on the digital bandwagon isn't the goal. Build a scalable strategy that drives real results and motivates your team. Change management is crucial here: ensure people are well-informed, equipped with the right skills, engaged, and active participants. Remember, it's a marathon, not a sprint. 🔢 Data drives insights, not distractions: Leverage valuable feedback and performance indicators to track progress and guide your decisions. Don't get lost in the data ocean; stay focused on your ultimate objectives. By following these principles, you can make informed, gradual moves that lead to a thriving omnichannel experience for both your HCPs and your customers. Remember, steady progress often yields the most lasting success. Post inspired by Dr. Mussa Arvani, MD, MBA Parveen Jayia Victoria Ho Giorgio Mazzoleni - Right channel opportune time customized content let’s get it right 6 talk in Pharma Reuters Barcelona 2023 #CollaborationExcellence #OmnichannelSuccess #DataDrivenInsights #DigitalTransformation

In today's financial landscape, communication is key. Our article explores crucial strategies: 1. Integrated Channels: Seamlessly blend communication channels to deepen client relationships and drive growth. 🔄📱💼 2. Digital Transformation: Harness data analytics to refine communication, enhancing efficiency and relevance. 📊💻🔍 3. Omnichannel Success: Mastering omnichannel communication fosters competitiveness and long-term loyalty. 🌐🚀🔒 Discover more insights in the full article https://lnkd.in/e9AMdvaA 📈💬 #FinanceSuccess #CommunicationStrategy

🤔Omnichannel or Omnitechnology ? 👍True omnichannel isn't just about fancy tech, it's about a fundamental shift in how your entire organization operates! Ensure having the right technology but don’t forget about People and Processes : 🔑Our key focus : 💁♀️Vision & Leadership Buy-In: Everyone, from top execs to frontline teams, needs to be on board with the customer-centric mindset. break internal silos, it's all about the customer journey now. 📈Process & Alignment: Revamp your processes to support the new model. Think: cohesive brand planning, modular content creation, and agile regulatory & compliance. ️ 💱Change Management: Don't underestimate the power of communication & engagement. Involve your teams, understand their concerns, and co-create solutions. 👨💻Data, But Smarter: Data is crucial, but only if it's accurate & actionable. Cleanse, integrate, and empower your frontline. Omnichannel mastery is a journey, not a destination. It requires leadership, collaboration, and a focus on the human element to truly succeed. #omnichannel #changemanagement #engagement

When it comes to your thought leadership marketing strategy, prioritize referencing relevant content, being analytical, discussing current issues, and adopting an omnichannel approach. Dive into the latest trends in thought leadership that we may witness this year and seize the opportunity to enhance your brand's influence. #TeamDeVry

Incredibly proud of being part of the omnichannel team and celebrating the amazing work my teammates have put into launching the 1st Omnichannel Leaders Forum yesterday in London ✨ It was great to see so many of my clients in person and connect with them to understand the challenges within their organizations on this journey from digital marketing to omnichannel. 💡Did you know that … 🤔 📈👩🏻💻 Companies with strong omnichannel strategies experience a 9.5% increase in annual revenue 🤝 🔁 Companies with high omni-customer engagement retain 89% of their customers 🛍️💻 Omni customers spend 3X than in-store only customers One of my favorite parts was the client panel with Julian Baker - Customer Director at Heal’s and Camilla Tress - Marketing Growth Lead At Oliver Bonas. Learning about their strategy, challenges, and their vision of omnichannel was enlightening. Some key takeaways: seamless consumer experience, a holistic business strategy, and of course robust data and measurement. Many advertisers are facing similar challenges, so this in-person event was the perfect forum for us all to network, connect and brainstorm how we want to approach this journey. A massive thank you to all my clients that came out to share your thoughts with me at the Omnichannel Leaders Forum 💚 I look forward to connecting with many of you again at our next in-person event! #omnichannel #strategy