Within digital commerce the only constant is change. Our business is evolving from Omnichannel to an Interconnected Ecosystem. It was very interesting to discuss with the very knowledgeable Geert-Jan Smits and Marlene ten Ham how we are approaching our organizational set up and internal collaboration within this context. Thank you Emerce for creating the opportunity to discuss this! How to ensure that all consumer touchpoints add to a personalized consumer experience? How to ensure that every individual in the organization knows how to bring forward ideas, and make them happen? How to ensure you don’t have conflicting priorities internally, that slow you down, and create frustration across teams? How to align KPIs, budgets with your strategic drivers? That is where the importance of Organization and Collaboration come together. We discussed the importance of Brand, Customer, Commercial, and the creation of floating Strategic Hubs to drive this mindset and change. And it was very fun to join for the first time in a talk show set up 😉 #organization #organizationalculture #ecommerce #digital #ecosystem
It definitely was an honour to host this e-commerce talk. You have a strong vision on how to create personalized consumer experiences and how to transform the organisation to make that happen. Nespresso is a frontrunner in this field, with a great CEO who gets things done!
Chemist with expertise in Formulation and Organic Chemistry
5moIt sounds like a fascinating discussion! Ensuring all consumer touchpoints contribute to a personalized experience and aligning internal priorities can be challenging. Creating strategic hubs and promoting internal collaboration is key. It's great to see a focus on organizational and cultural evolution in the digital commerce space. Looking forward to more insights!