Kimberley Marlor’s Post

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INTERESTING SNIPPET IN THE NEWS  Harrods are said to be charging more. But, without raising prices. How….?!? Did you see that Harrods were in the news the other day? I was quite amused and thought it would be good to share. It seems the iconic London department store has recently introduced a £1 cover charge at its cafes and restaurants.  They’re calling it a “cover charge,” but essentially, it’s just another way to increase their profit—without explicitly raising prices. It appears that this simple move (and a seemingly insignificant one at that for such a large business) is expected to generate an extra £1 million in revenue.  Imagine that: A small tweak, one that customers won’t even notice in their bills, can unlock serious profit potential. Now, I know we’re not Harrods. But if you’re a business with lots of sales transactions every month then could apply a similar strategy to your business? At the end of the day, pricing is one of the trickiest balancing acts in business.  Get it wrong, and you’ll leave money on the table.  Get it right, and you’ll increase profits without doing extra work. Here’s my simple 3-point plan on this:- 💥 Review your pricing structure – Is there any hidden value you can charge for without increasing base prices? Like Harrods’ “cover charge,” consider if you’re missing any small but profitable opportunities. 💥 Communicate the value – It’s not just about raising prices, it’s about demonstrating value. Make sure your customers understand what they’re paying for. 💥 Automate your pricing process – If it feels like too much work, it probably is. Automate where you can, to make this process simple and scalable. Picture this: Increased profit, no customer backlash, and a business that feels like it’s working smarter, not harder. Pricing is one of the trickiest balancing acts in business. Get it wrong, and you’ll leave money on the table. Get it right, and you’ll increase profits without doing extra work. 🔥 Follow me on LinkedIn for more content on pricing, profit, and creating a better business. ❤️ Repost if you’ve found this helpful.

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