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Fundraisers: Have you heard? Omnichannel marketers that maintained their #DirectMail activity have achieved 43% year on year growth in purchases driven by the 'humble mailshot!' This, according to the latest research from Jicmail – a monthly tracker of 1,000 households across the UK.   As with our charity clients, growth in #DM in the commercial sector is being driven by decreasing returns in #DigitalMarketing. But with such positive results being attained by both camps, it demonstrates that consumers are willing to engage with physical marketing messages – despite living in a multi-channel world. 👉 Read the full article: https://lnkd.in/er-bkKFT   ******   Want to find out how your charity can get support with #DonorAcquisition via direct mail? At Arc Data, we're #CharityData specialists. We work with charities of all sizes – so whether you're running your very first DM campaign, re-starting activity in the channel, or if you need support maintaining an already-active DM programme, we can help!   Drop a line to Suzanne Lewis to arrange a chat. 📊📈   #CharityMarketing #CharityFundraising

New Post: How to Set Up Your Business at a Holiday Market: Tips and Strategies - https://lnkd.in/gph_CA4f - Holiday markets pop up throughout the season and happen in cities throughout the country. You’ll sometimes hear a holiday market referred to as a Christmas or Kris Kringle market. These seasonal shopping events usually include tons of gift items, food, and sometimes even holiday-themed entertainment. Some of these markets focus on handmade items or other specific niches. But many are open to any small retail business that could appeal to holiday shoppers. So participating could help you reach more customers, make more sales, and potentially even make connections that last even after the busy shopping season has passed. Here’s a video about ‘Holiday SEASON Marketing Strategies for Local Business, Brick and Mortar Retail’ that can supplement your learning in this article: If your small retail business does not participate in a holiday market, you can really be missing out. Here’s why and how to join in. Set Up Your Business at a Holiday Market Find Holiday Markets in Your Area There are tons of holiday markets around the country. Some are open throughout the holidays. Others are just set up on weekends or for a few days at a time. Start by searching online or asking around at your local Chamber of Commerce or business organizations to find where the best markets are that fit your needs. Then, you should research the requirements, fees, locations, hours, and target shopping market for each to find the options that are most relevant for your business. Sign Up or Apply Once you find a market that fits your needs, visit their website or contact their leadership team to sign up as a vendor. You may need to fill out an application and wait for approval. Fees vary by location and market type as well. So, you may need to have some backups in place in case a particular market does not accept your business or the fees are out of your budget this year. Decide What to Sell If you already run a retail business, you likely have a solid inventory of products to offer. But not every item is necessarily well suited for holiday markets. Instead of bringing a cross-section of everything, focus on the items that make popular holiday gifts or impulse purchases since that’s what people tend to buy at these markets. Think of things like scented candles, Christmas ornaments, chocolate gift boxes, knit hats, Christmas wreaths, and cute home accessories. Your inventory should also be eye-catching and well-suited for the clientele in that specific market. For example, if you’re applying for a holiday market in a trendy part of town, you should bring items that appeal to a younger crowd rather than those that are geared toward older buyers. Decorate Your Booth A Christmas market also serves as a fun and festive shopping experience for people. So it’s not enough to have your products available. You should also try to contribute to th

Ever wonder why some #secondhand stores always seem to have the best items? Here's some insider knowledge: It's all about mastering item valuation and creating effective training. This is especially crucial if you’re in a high turnover environment. High turnover makes it harder to train teams to retain this kind of information. Learn how to spot those hidden gems among your donations, and make every item count. Learn more in our recent article: Increase Your Product Flow & Discover Value of Donated Items https://lnkd.in/er3NbDW3 #EcommerceTrends #ProductValuation #Ecommerce

🚀 Achieve 122% ROI with HighNote's HyprMail! 🚀 We helped Norton Healthcare supercharge their patient acquisition with an omnichannel strategy that delivered big results. Using HyprMail’s cutting-edge technology—personalized mailings, targeted digital ads, and smart segmenting—25% of new patients turned into high-value specialist patients. Want to see how HyprMail can do the same for you? Schedule a demo today and start driving results! https://hubs.ly/Q02LqYKm0 #HealthcareMarketing #PatientAcquisition #OmnichannelMarketing #HyprMail #HighNote #DirectMail

Leverage the power of AI and automation to deliver fluid experiences for both customers and agents. Embrace the collaborative intelligence between machines and humans to deliver the best CX and business outcomes. Five9 #CCaaS #CXOutcomes

Back in September, a graphic of me was created for me for my birthday. I thought it was dope, and since I'm always looking for new ways to increase my personal efforts in the community, I decided to make a play with it. https://lnkd.in/gybdyN9R On October 1st I officially launched M.E. (Matching Everything) I haven't really promoted it heavily, but a few weeks ago, the online store hit 100 sales. Which is crazy to me. Incredibly humbling to have that much support, and folks interested in something that has my face on it. 🙈 This brand was me stepping way out of my comfort zone. I prefer behind the scenes, so pushing something with me front and center takes some getting used to. With this brand, 100% of proceeds will ALWAYS go to charitable efforts in the community. I called it it M.E. (Matching Everything) for a few reasons: -First reason is simple, those who know ME, know I'm always Matching Everything. -Second reason is since 100% of proceeds will go to charitable efforts in the community, and my passion for giving back, I'll personally be matching all contributions. I greatly appreciate all the support, and just know your support will help the community, in some way. FOR THE MONTH OF JANUARY, ENTER THE CODE "BeanieSzn" FOR 10% OFF YOUR ORDER! https://lnkd.in/gvjH6Zfp I'll be ramping up promo on this merch line, and adding new stuff monthly. Acknowledge and celebrate the win, 100 is a big milestone for this. Now we work on hitting the milestone. Keep Going, and keep Growing. Thank you all. You are the real MVPs for championing M.E. #MatchingEverything

How is data the resolution of your business story? All customers have a choice to stay or leave. If you offer an annual membership, you see these patterns during a renewal cycle. If you have a product that requires replenishment or additional supplies, you also have patterns you expect for customers to continue to use your offering. Even if you are a retail model, your loyalty programs show how often your customer is to return. The question here at the resolution is if you are a part of the customer’s success in their journey or not. The data you collect should help you understand that. Read more here 👉 https://lnkd.in/gGTTi6he #charity #socialgood #datastrategy #digitaltransformation #analytics

❄ Now that we're officially in Winter it's time to reflect on what lies ahead for your brand and your stores. More and more shoppers are relying on digital methods as a means to purchase their next vehicle. And as the days grow shorter, so does the window for dealerships to adapt and thrive in this automotive landscape by prioritizing their digital engagement and retailing. In the spirit of winter and adaptation, ActivEngage stands as a beacon of innovation in the automotive retailing realm. As the largest exclusively automotive chat and text provider, we understand the importance of navigating the digital frontier. Dealerships should feel empowered by their software tools, not confused. https://lnkd.in/eHSa836S What are you waiting on? Let this winter solstice be the catalyst for excellence with your store's digital experience.

🌟 Transforming Charity Retail: Why eBay is the Future Beyond Shops 🌟 In the rapidly evolving landscape of retail, charity shops have been a beacon of hope and support for countless communities and causes. Yet, as we navigate through the digital revolution, it's becoming increasingly clear that platforms like eBay represent the next frontier for charity sales. 💡 Why eBay? The answer is simple yet profound. eBay offers an unparalleled global reach, enabling charities to connect with a vast audience far beyond the limitations of physical location. This digital platform breaks down geographical barriers, allowing charities to not only expand their supporter base but also to diversify the types of items they can offer, from unique collectibles to everyday items. 🚀 The Power of Digital Accessibility Unlike traditional shops, eBay operates 24/7, removing the constraints of opening hours and making it possible for anyone, anywhere, to support their favorite causes at any time. This accessibility is crucial, especially in our fast-paced world where convenience and efficiency are highly valued. 🌍 Sustainability and Efficiency Transitioning to eBay also aligns with the growing emphasis on sustainability. Digital platforms reduce the need for physical space, cutting down on overheads and the environmental footprint of maintaining numerous physical stores. Moreover, the efficiency of online transactions and the potential for targeted marketing strategies on eBay can significantly boost sales and donations, ensuring that charities can do more with their resources. 🤝 Building a Community Perhaps the most compelling aspect of this shift is the potential for creating a vibrant, engaged online community. eBay allows for interactive features like auctions, which can generate excitement and encourage higher bids. This creates a sense of camaraderie among buyers, who not only find joy in acquiring new items but also take pride in contributing to a noble cause. 🌈 Looking Ahead As we envision the future of charity retail, it's clear that embracing platforms like eBay offers a promising path forward. This doesn't mean abandoning physical shops altogether but rather integrating them with an online strategy that leverages the best of both worlds. In doing so, charities can become more resilient, adaptable, and impactful, ensuring that they continue to make a significant difference in the lives of those they aim to help. Let's embrace this digital evolution and turn it into an opportunity to reinvent charity retail for the better. #CharityRetail #DigitalTransformation #eBayForCharity #Innovation #SocialImpact

🛍❤️🔥Loyalty programs in online stores: How they work? Loyalty programs in online stores are a powerful tool for building lasting relationships with customers. Here's how they typically work: 🎈 Points-Based Systems: Customers earn points for each purchase they make or for engaging in specific actions. These points can then be redeemed for discounts, free products, or other rewards. 📈 Tiered Programs: Loyalty programs often feature tiered structures. Higher tiers typically offer more exclusive perks and incentives, providing additional motivation for customers to increase their engagement with the brand. 🎁 Special Offers and Discounts: Loyalty program members may receive exclusive access to special offers. This can include birthday discounts or early access to new product releases. 💌 Personalized Rewards: Online stores use customer data to personalize rewards and offers based on individual preferences and purchase history. 📣 Referral Programs: Many loyalty programs include referral incentives where existing customers are rewarded for referring new customers to the store. 🎮 Gamification: Some loyalty programs incorporate gamification elements such as challenges, badges, or leaderboards to make the experience more engaging and interactive for customers. ☀️ Charity or Social Programs: Embracing a sense of social responsibility, some loyalty programs incorporate a charitable dimension. Loyalty programs are a dynamic force for businesses focused on keeping customers close and forging deeper connections. Start your eCommerce journey today 📩 https://lnkd.in/gEz5RSsf #onlineshop #loyaltyprograms #ecommerce #ecommercetips #shopify #magento