Kineta Kelsall’s Post

From Zero to Trending: Unlocking TikTok's Algorithm TikTok has become a powerful search platform, with 74% of Gen Z using it as their go-to search engine in 2024 Brands can no longer afford to ignore TikTok optimization, as it is changing the buyer journey Understanding the "For You" page is crucial, as almost all video views come from this page The TikTok search bar allows users to search for any query, and the recommended searches are based on the user's interests P.S. If you like this news, you'll love my weekly newsletter (it's free). 👉 kingdigest.com

TikTok is the new Google. I saw this ad a couple days ago, and I love it—it perfectly captures a growing #trend: people are turning to TikTok for answers, just like they do with Google. In fact, nearly 40% of #GenZ (2022) now use platforms like TikTok or Instagram as their primary search engine.📱 I’ve found myself doing the same! 🫣 Short tutorials, reviews, video testing... 🕐 Less reading, more watching. With millions now starting their discovery journey on TikTok, it’s clear consumer behavior is shifting. Have you thought about how this impacts your brand? Or your own daily life? If your audience is searching for insights on TikTok, is your strategy ready to meet them there? Let's talk about it! 👩💻 #LearnOnTiktok #BrandStrategy #ConsumerBehavior #ÇaCommenceSurTiktok

Who else uses TikTok as their new search engine? 75% of users now use socials to search for and discover new products, brands, restaurants, places etc. This is targeted especially towards the Gen Z’s, who are more likely to use TikTok for online searches💁🏼♀️ Do you fall into this bracket? I know I do🤳🏼 #tiktok #searchengines #tiktokmarketing

Around 40% of Gen Z prefers using TikTok and Instagram for search over Google 🤯 This data was originally shocking to me, but then I looked at my own habits. I noticed that the way I used TikTok had changed. I was using it as a search engine. So what did I do? I pivoted my content to answer questions people may be having on the platform. This did NUMBERS. We're talking million views here, 500k there. What method are you using to build awareness on TikTok? P.S. I relate to this hamster more than anything. #socialemediamarketing #tiktokmarketing #tiktok #growth

💡 Do you know over 2 in 5 Americans use TikTok as a search engine? Or, that 1 in 10 Gen Zer's are more likely to rely on TikTok over Google itself? These are some of the key takeaways provided by Adobe's recent blog post that is a must-read for those navigating the ever-changing realms of online discovery. "TikTok has emerged not just as an entertainment hub but also as a search engine. Driven by a desire to understand this shift, we dove deep into how consumers use TikTok for their search needs and how businesses are pivoting their strategies to capitalize on this trend." It delves into the transformative evolution of TikTok, elevating it beyond an entertainment social media platform to a powerful search engine. The dynamic insights presented underscore TikTok's role in reshaping digital landscapes serving as another powerful tool to drive organic traffic, raising your business online presence success. 🔎 📈 Read more about here: https://lnkd.in/eQXMeGHj Are you currently leveraging the benefits of TikTok's platform for your business? Let us know in the comments below. Like, share & save this post to your gallery! ✨ #DigitalInnovation #TikTokSearch

𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝𝐬 Campaign launch 🚀 (available in the U.S as of now) advertisers can now target users on its search results page. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, this feature lets you capture attention at critical moments of intent. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery. #TikTok #ppc

TikTok as a search engine! 👨💻 For over half of the generation Z, TikTok is the most popular search engine. Bye Bye Google 🫣 74% of generation Z uses TikTok's search function. 51% of people choose TikTok over Google. Three main reasons: • Video format results (69%) • More relatable answers (65%) • More personalized responses (47%) TikTok drives people to make purchases. Above all, TikTok is a channel for personalization. It shows how people use, feel, and react in real time, so you get a more personal insight into the product, restaurant, or place you're interested in. And this is just the beginning! TikTok is currently testing compatibility with Google. What's your view on this? If you want to know more about the amazing possibilities of TikTok, just let us know. We are a leading TikTok agency in Nordics and it would be great to talk about cooperation on the platform. -FIID Crew- #tiktok #salesandmarketing #digitalmarketing

TikTok Takes Over as a Discovery Platform 🔍 Adobe study among 808 consumers and 251 business owners shows TikTok is now a key search engine for Gen Z. 🔍 TikTok's Rise in Product Discovery Over 40% of Americans use TikTok as a search engine. Gen Z leads with 64% using TikTok for searches. Baby Boomers are less likely to use it, at only 14%. Nearly 10% of Gen Z prefers TikTok over Google. 📹 Video #Platforms for Discovery Google is the top discovery platform for 91% of respondents. TikTok follows with 17%, close to Bing and DuckDuckGo. YouTube and TikTok are valued for their helpful videos. Google and TikTok are the top video platforms (39% and 17%). 🍳 TikTok’s Expanding Search Uses Consumers search TikTok for new recipes the most. Music, DIY tips, and fashion advice are also popular searches. TikTok is no longer just an entertainment app. Users rely on it for diverse discovery needs. ~~~ ✍️ TikTok Takes Over as a Discovery Platform 🔍 ♻️ Reshare if this resonates with you. 💌 To never miss insights like this subscribe to MarketMaze. Link in bio #TikTok #Adobe #Google

Is your brand struggling to find results on TikTok? We see it all the time, potential clients have been struggling on TikTok for 6 month and haven’t been able to crack the code. The secret? Getting enough conversions. TikTok has told us that the algorithm needs a minimum of 50 conversions weekly in order to optimize efficiently. If your spend only allows for you to get 25 conversions a week then you will never see efficiency on TT and you will always be chasing moments of good results. When launching a new channel it is important to understand what that channel needs and how to achieve what your goals. If you’re thinking of launching on a new channel send us a message and let us do a quick audit for you. #digitalmarketing #tiktokads #amallbusinessmarketing #performancemarketing #socialads