Artur Stańczuk’s Post

TikTok𝐬 𝐆𝐫𝐢𝐩 𝐨𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐈𝐧? TikTok's reign continues! According to a recent article, the platform's influence shows no signs of slowing down. Here's a quick breakdown for busy professionals: 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧: TikTok remains the most downloaded app in over 40 countries, boasting a presence in 150+ markets and over 35 languages. 𝐓𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞: While not #1 overall, TikTok surpassed social media giants like Facebook, Instagram, and Snapchat to claim the fifth spot on the Apple App Store in 2023. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐁𝐨𝐨𝐦𝐢𝐧𝐠: Businesses are recognizing the power of TikTok, with 54% of owners using it for promotion. The platform boasts an impressive return on ad spend (ROAS) of $2 for every $1 invested, according to advertiser data. 𝐓𝐡𝐞 𝐊𝐢𝐧𝐠 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠: In a surprising move, TikTok became the first non-gaming app to reach a staggering $10 billion in consumer spending across Apple's App Store and Google Pay Play. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Whether you're a marketer or simply looking to stay ahead of the curve, TikTok's dominance is undeniable. Is your brand (or personal brand!) capitalizing on this powerful platform? 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 on LinkedIn! Share your thoughts on TikTok's influence and its impact on consumer behavior in the comments. #TikTok #SocialMediaMarketing #ConsumerTrends #BusinessGrowth

Research shows that 40% of consumers now use TikTok to search for things they need or are interested in learning about. This trend is prevalent among younger people, with 64% of Gen Z (those born after 1996) and 49% of millennials (born between 1981 and 1996) turning to TikTok as a search tool. The platform is being used to look up all kinds of topics – from cooking recipes, which Gen Z searches for 29% more than millennials do, to music, DIY ideas, fashion, and more. Nearly 10% of Gen Z users now prefer using TikTok over established search engines like Google when looking for information. What do you think? Do you think TikTok is a good alternative to Google?  Let us know! #GoSocial #News #TikTok #SearchEngine #SEO #DigitalMarketing #GenZ

Have you ever had a question, or wondered something, and turned to social media for the answer? 🧐 Maybe you're looking for recipe inspo or a cold remedy? Well, according to Brandwatch, you're not alone. "An impressive 76% of consumers use social media to search for or discover new products and brands." Specifically, we’re seeing that about 50% of millennials have used TikTok as a search engine and 64% of Gen Z has. These numbers are growing rapidly 📈and TikTok is trying to reinforce this behavior. TikTok is now encouraging users to add a new Search shortcut to their phone home screen so they don't have to open up the TikTok app and navigate to the search page. Making it thaaatttt much faster for people to turn to TikTok for information instead of Google. Back in 2022, a Google exec acknowledged TikTok’s threat to Google’s core search business, but it looks like now TikTok is going after more than just search. 👀 Discovery is already a big deal on TikTok, with many young users, in particular, now regularly looking for answers in the app but this new shortcut could help create shopping behaviors that could also help TikTok to become more of a shopping destination 🛍, by highlighting relevant product matches in the app. There has been a lot of chatter of the last year of social media becoming more of a shopping destination, and while this might not have made a huge splash yet, this update from TikTok only reinforces this hypothesis. TikTok is on a mission to extend its value beyond entertainment and embed itself as a more crucial utility for its billion-plus users, and we’re already seeing signs of that… For example, in China, users can search for local businesses, restaurants, entertainment, etc. via TikTok, and can even order food for delivery directly from the app. We don’t know when these new features will roll out into the US market but it’s certainly something we will keep an eye on as we know it will change consumer behavior, and therefore eventually should affect your TikTok strategy. 🍿 What do you think? Do you use TikTok for search? Have you bought something from the TikTok shop? #tiktok #Google #socialmediamarketing *Image & TikTok stats from Social Media Today, LLC article.

📈 Interesting data point: 61% of TikTok users discover new brands on the platform. Even Google is admitting that TikTok is eating into its core search market. With the rise of TikTok's popularity combined with its intuitive algorithms, it will be interesting to see if there is a change in behaviour among users and the way we search for products & services. TikTok has managed to do what Meta & other social media platforms are trying to do, which is to keep users glued to the platform and retain them on the app for as long as they can. The longer they stay on the app, the more ads can be shown to these groups of people, resulting in more 🤑 for them. I foresee that brands would want to post on TikTok more, as it is also shown that for those users who were inspired to do something because of a search on TikTok, 91% followed through and performed the action. (Higher conversion rate and ROI for the content that is posted) However, all this would not matter if you are manually tracking your social media platforms and not knowing the real metrics behind your content or campaigns. If you would like to know how you can start tracking your content on the various social media channels and campaigns, feel free to drop me a message! I would love to have a quick chat with you about how you can start tracking your campaigns & content more accurately and LESS manually! 😉 #digitalmarketing #socialmedia #tiktok #marketingtrends

Here is some data that TikTok collated. Now what’s interesting about this data is that it shows how TikTok can play a vital role in every step of the consumer journey. Also, it shows how like Google - it can be used as a discovery tool based on its robust search engine. So as an example; I might go to TikTok to discover through search some more info about hair serum. I will use TikTok’s search engine to find relevant information and content. I then might also use TikTok to watch reviews of a product or learn via Creators. And then finally I can, because it's built for commerce, shop to buy the product. I appreciate the journey isn’t always this linear but it's evident that TikTok caters to all stages of the funnel. Hence, why it's crucial to consider the platform when building search strategies. #tiktokstrategy #TikTokSearch #seotips

TikTok has emerged as a major player not just for entertainment, but also for search. Adobe recently conducted a study which surveyed 808 consumers and 251 business owners, revealing fascinating trends in how people use TikTok for their search needs and how businesses are adapting their strategies. ⭐ Over 2 in 5 Americans use TikTok as a search engine, especially for new recipes, music, DIY tips, and fashion advice. ⭐ 64% of Gen Z and 49% of millennials have turned to TikTok for search, with Gen Zers particularly likely to search for new recipes. ⭐ Nearly 1 in 10 Gen Zers prefer TikTok over traditional giants like Google for their search needs. This shift presents a massive opportunity for businesses to rethink their marketing strategies. By optimising content for TikTok’s search functionality, brands can reach and engage with a younger, more dynamic audience. Have any of these searches surprised you? 🤔 Source: https://lnkd.in/eSH4SwZQ #TikTok #SearchEngine #SEO #SocialMediaMarketing

TikTok has reached its peak of popularity? 🤳 The popularity of this social media platform in the United States may be plateauing, with a 20% decrease in downloads compared to those in 2022. In July of this year, the lowest number of downloads in years was recorded, with a 32% drop, placing it at number 5. While overall app usage remains stable, TikTok's usage among teenagers held at 63%, but it is believed to have reached a saturation point with increasing competition and changes in preferences. TikTok was a sensation in its early days and still holds influence, but there are data suggesting that it has reached its growth limit, indicating the end of a cycle of enthusiasm 📉 What do you think its future holds? #tiktok #socialmedia #marketing #brands

𝖠 𝗌𝗂𝗀𝗇𝗂𝖿𝗂𝖼𝖺𝗇𝗍 𝗌𝗁𝗂𝖿𝗍 𝗂𝗇 𝗁𝗈𝗐 𝗐𝖾 𝗎𝗌𝖾𝖽 𝖳𝗂𝗄𝖳𝗈𝗄? 👀 We started going to TikTok whenever we want to look something up. Aren't we? We aren't just scrolling through our FYP anymore because we slowly began using it as a search engine. While it's true that TikTok isn't technically a search engine, that doesn't stop people from using it as one. It's being utilized similarly to YouTube and Pinterest, which are considered social/search hybrids. In fact, 64% of Gen Z and 49% of millennials reported using TikTok as a search engine. Gen Z was also 29% more likely than millennials to search TikTok for new recipes. Even more striking, nearly 1 in 10 Gen Z users preferred TikTok over traditional search giants like Google. #TikTok #DigitalMarketing #SocialMedia #Marketing101 #PhoenixLaRocco

🚨 TIKTOK IS A SEARCH ENGINE... SO TREAT IT LIKE ONE! 🚨 Did you know 64% of GenZ and 49% of Millennials use TikTok to search for things they want, need or are interested in learning about? 👀 Think about it... TikTok is the PERFECT way to learn or find out about something quickly and in an easily digestible way through a range of short, unique & personalised videos. 🤳 So if you're not using TikTok or using it and not optimising your search, I suggest you start... 😉 Step aside, Google. There's a new kid in town, and they know it (cc: TikTok's latest OOH campaign shining a light on just this 👏). Picture creds: James Rogers 📸 Antler Social 🦌 #tiktokagency #tiktok #tiktoktips #tiktokstrategy #tiktokmarketing