The difference between a poor CFO and a great CFO.
A poor CFO knows the cost of everything and the value of nothing.
A great CFO understands both
It’s easy to get bogged down in cutting costs, negotiating cheaper suppliers, and balancing budgets.
But if you’re thinking about hiring a fractional CFO, here’s what you really need: someone who sees the bigger picture, not just the price tags.
Here are some examples of what I mean:
🔍 Cost vs. Strategic Value:
Cutting expenses might save a few quid today, but what about the future? A smart CFO looks at the value of investments—whether it’s R&D for the next breakthrough product or scaling your team for long-term growth. One example: Spending on clinical trials in a biotech might seem steep, but the potential market value of a successful treatment? Game-changing.
🚀 Cashflow vs. Growth:
Sure, it’s important to know where the cash is going, but a brilliant CFO will focus on how today’s costs fuel tomorrow’s expansion. They’ll spot when spending on marketing, new hires, or partnerships is driving real value and revenue potential—not just eroding your budget.
🤝 Supplier Contracts vs. Partnerships:
An FD sees the cost per unit. A visionary CFO? They recognise that investing in long-term supplier relationships can unlock innovation, improve terms, and boost quality—all things that impact your bottom line in ways cheaper prices alone never will.
So if you’re looking for someone to steer your business with precision and purpose, you need more than a cost-cutter. You need someone who values growth, innovation, and strategic investments that drive your business forward. 🚀💥
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