Kirk Bozigian’s Post

⚽️[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿 Premier League first: Liverpool FC and STRAUSS sign official workwear partnership👏 Liverpool FC and STRAUSS have entered a new multi-year global partnership to become the club’s official workwear partner. This marks the Premier League’s first workwear partnership. Starting from the Reds’ pre-season tour of the USA, the STRAUSS brand will be prominently visible across club channels, branded signage, and high-visibility assets, including pitchside LED screens at Anfield, viewed by over 400 million TV viewers. Ben Latty, CCO of LFC, stated: “As a family-owned business with hard work and innovation at its core, STRAUSS aligns perfectly with our values as a club. We both take great pride in our heritage, our communities, and teamwork.” Henning Strauss, CEO of STRAUSS, commented: “Liverpool FC is one of the biggest names in sports, with a fanbase to match. This partnership moves STRAUSS into the Premier League, underscoring our global ambition.” This partnership is a strategic alliance that will significantly enhance STRAUSS’s brand recognition and market penetration. Leveraging Liverpool FC’s global brand power and extensive fanbase, STRAUSS will benefit from increased visibility and reach across diverse audiences. The partnership will also enable STRAUSS to strengthen its presence in international markets, especially in the UK and the Americas. With the collaboration extending to digital channels and social media, STRAUSS will have opportunities to engage with Liverpool FC’s millions of followers. This includes promotional activities, product placements, and exclusive content, showcasing the innovation and quality of STRAUSS workwear. Moreover, Liverpool FC’s players and staff wearing STRAUSS workwear will further cement the brand’s image of professionalism and performance. In summary, this partnership represents a perfect synergy between sports and business, offering mutual benefits and growth opportunities. By joining forces, Liverpool FC and STRAUSS are setting a new standard in sports marketing and brand collaboration, potentially influencing future partnerships in the industry. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #liverpoolfc #premierleague #strauss #football #footballfans #workwear #england #partnership

🏬 Vertically Integrated Retail 🏬 I had the chance to check out the Grand Opening of DICK'S Sporting Goods House of Sport in Pittsburgh this weekend. The newest location for their expanded retail concept that includes all of the offerings of a typical DSG, but attempts to integrate sport into the retail experience. A large attached turf field, indoor batting cages, rock climbing wall, and indoor virtual golf driving range and putting green. This allows you to really get a hands on feel for equipment before buying it and practicing with it on the spot after purchase. I think there’s room for DSG to go even further here with this concept: -Buy your baseball bat -Pay for time/pitches in the batting cage -Take lessons from a DSG hitting coach Something similar could be applied to almost every sport in this concept. Vertically integrated retail. Own the customer from the bleachers to the first pitch.💡 #DicksSportingGoods #DSG #Retail #VerticalIntegration

Flexing your history is better marketing than pushing your products.... 😌 Here's an example of Jockey International, Inc. doing it right.... 🎯 I buy from #Jockey once a year. And I did that yearly shopping recently. When I stepped into the retail store, I found this lovely installation of the history and heritage of the brand with key milestones pointed out.... 👀 As someone who's been buying from Jockey for quite a few years, I had fun going through their history in such an aesthetic way. If I were a new customer, this would give me confidence in the brand I'm considering buying from.... 🤓 #branding #branddesign #brandstrategy #brandconsultant

Academy Sports Tweaks Formula for Entering New Markets Academy Sports + Outdoors has accelerated its store opening targets, but it is also adjusting its real estate strategy, including the geographic mix of new stores, the pace of openings, and initial sales targets. Read the full article here: https://lnkd.in/enQ9RAX8 David Naumann "Academy Sports realizes the importance of brand awareness in driving foot traffic and revenues. Focusing on multiple locations in markets is a smart strategy…" Neil Saunders "While the sports market is quite competitive, Academy Sports’ focus on smaller and medium markets is sensible. These are often underserved by sports stores and are not the domain of Dick’s (other than via online sales), so there is some market share up for grabs." Mark Ryski "The important thing to remember is that, opening stores is the easy part – getting the stores to deliver the outcomes required is a different matter. Even the very best store locations won’t be successful if the store team can’t execute effectively. "

American Dream mall focuses on Sports The American Dream mall in East Rutherford, New Jersey, has entered a realm not typically affiliated with malls — the world of sports. With a history of past attendance shortfalls, the 3-million-square-foot Meadowlands megamall has been hosting an array of sports tournaments, watch parties and other events and festivities. These include watch parties, entertainment, giveaways, video games and a soccer turf field for the recent Copa America tournament. The Harlem Globetrotters will be in residence later this summer. They are also developing plans to provide ancillary activities during the 2026 FIFA World Cup, several of whose matches (including the final) will be played across the street at MetLife Stadium. Considering the problems with attendance and consistent naysaying it has experienced - not to mention its location right by a major stadium for both football and (now) soccer - this seems like a logical market for the mall to tap. It may well serve as an inspiration for other mall owners / operators elsewhere. The article mentions the concept has been tried before elsewhere, but typically by stadiums that expand into retail, not the other way round. (This article was written by D. Munoz and was posted by the website affiliated with The Record (a newspaper serving New Jersey's Bergen and Passaic Counties) on July 3, 2024.) #newjersey #bergencounty #americandream #retail #copaamerica #2026worldcup  https://lnkd.in/e9_fxPTU

Trestle Table Sporting Goods Display Runs the Gamut … @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplays #ValleyRunning #SportingGoods #TrestleTable 

It was interesting to read about how Academy Sports + Outdoors is changing its real estate strategy as it continues to expand its fleet. The company is making three main changes: 🏬 Focusing on smaller and medium markets 🏬 In-filling in existing trade areas 🏬 Opening multiple outlets in new regions While the sports market is quite competitive, Academy's focus on smaller and medium markets is sensible. These are often underserved by sports stores and are not the domain of Dick’s (other than via online sales), so there is organic growth to be generated as well as some market share up for grabs. Property and rental costs can be lower in these locations. The decision to increase density in new regions is also prudent; too few stores in a region leads to inefficiencies and saps margins. With plans to open between 160 and 180 locations in new and existing markets in the next five years, these strategies should serve Academy well. #retail #retailnews #realestate #stores #sportinggoods

New Era Cap To Acquire '47 in Major Sporting Headwear Deal. New Era Cap, a leading American sporting headwear brand, announced it would acquire neighboring hat label '47 to bring the two headwear market’s most prominent names under one roof. According to Reuters, New Era aims to build a company that generates approximately EUR 2 billion annually. Before the acquisition, the brand was eyeing an initial public offering, expected to be valued at around USD 5 billion. New Era and ’47 make licensed hats for the major American sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), MLS NEXT Pro, NCAA, and NASCAR. The former label’s signature 59Fifity cap was launched in 1954, roughly 30 years after Ehrhardt Koch founded the family-led brand based in Buffalo, New York. ’47, which also creates team apparel, started in 1947 when twins Arthur and Henry D’Angelo began selling sports merch outside Fenway Park. With the acquisition, Koch has stated that the New Era will offer “a breadth of products across both brands and enhance how we serve our customers and partners around the world.” He added, “We will also have opportunities in new markets where New Era already has distributed capabilities and a strong customer base.” The terms of the acquisition were not shared, but the deal will be reportedly close by the end of this year and before New Era’s stock market debut.  By: Dylan Kelly HYPEBEAST #NewEra #’47 #HypeBeast  #NFL #NBA #MLB #MLS #NCAA #NHL #NASCAR #acquire #EhrhardtKoch #ArthurD’Angelo #HenryD’Angelo #FenwayPark #Reuters #59Fifity #apparel #sports #sportsmerch  #majorsportingheadweardeal

An Alliance that goes the distance... We pioneer legal frontiers in sports trends. We are leading in advising on sports brands, stadium/facility concessioning, events, and merchandising. www.lawallianz.com law@lawallianz.com #LawAllianz #LegalExperts #SportsLaw #SportsBrands #StadiumConcessions #EventLaw #MerchandisingLaw

Sporting goods and athleisure brands are fueling a retail boom💥, rapidly expanding their store footprints to meet surging pre-Olympics demand. Consumers are gearing up for the 2024 Paris Games, driving strong interest in training gear, sports equipment and merchandise. Malls are capitalizing on this sports shopping craze. 💪 What new athletic stores or sports trends are you spotting in your neighborhood? 🏫🛒 #sports #retail #olympics #malls #businessgrowth