KISS FILMS 💋’s Post

𝗖𝗢𝗡𝗦𝗜𝗦𝗧𝗘𝗡𝗖𝗬 𝗜𝗡 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚! If there's one key element that makes a brand stand out, it's consistency. Take Coca-Cola, for example, its packaging has changed over the years, but the taste remains unmistakably the same. As you strive to be unique, think about what your customers can count on from you, even 10 years from now. This same level of consistency is crucial for a brand’s presence on social media. This is part of a brand's "voice", something that maintains a uniform tone and messaging across all communication channels to reinforce brand identity. It sets you apart but ensures that customers recognize it as uniquely yours. Find your voice in the market and build brand loyalty.

Maintaining brand consistency across all platforms can potentially increase revenue by 23%. It makes sense. If I want to be a better runner being consistent will help get me there. If I want to learn a new language being consistent will help get me there. If I want to learn a musical instrument being consistent will help get me there. So why do so many companies struggle to keep their brand consistent? It’s because people find consistency hard. The brain is wired for pleasure and avoids discomfort so switching things up and chasing instant rewards are appealing but they don’t deliver long term. Being consistent is hard. We manage several brands every day and our job is to be consistent. We can get bored of doing things again and again but consistency pays off. Anyway, need to dash. Off for another run 🏃🏻♂️ #brandconsistency #consistency

🔍 Ever wondered what truly differentiates a good brand from a great one? With Disney in the news again for all the wrong reasons I've been asking myself what makes a brand truly iconic. It seems to me that in today's saturated market, carving out - and maintaining - a unique and authentic voice is more critical than ever. It’s not just about logo design or catchy slogans; it’s about building a narrative that resonates deeply with your audience and, crucially, having that narrative understood and accepted. Authentic communication plays an indispensable role in building this kind of brand loyalty. When you communicate with sincerity and purpose, it helps to foster trust and credibility. So, how can brands weave authenticity into their strategy? Always aligning your messaging with your values is a good start. Being consistently transparent about your goals and challenges is better. And engaging openly with your audience – listening more than you speak, but when you do speak, making sure it’s impactful. (And this area is certainly one where I think the House of Mouse is getting into a mess currently) Have you come across any brands that you think have nailed their authentic voice? What are they doing right?

Discover how CKC Good Food transformed their brand to align with their growing mission. 🌱 For over 30 years, they’ve served nutritious, ethnically inspired meals to schools and childcare centers. With our help, they redefined their brand to reflect their true strengths and expand their market reach. 🔍 Insights Gathering: Revealed CKC Good Food’s core strengths beyond just food quality. 📈 Strategic Development: New brand strategy and tagline, “Nourishing Bodies, Minds, and Cultures.” 🎨 Visual Identity Update: Refreshed visuals and website to target a broader audience. 💼 Internal Alignment: Ensured team buy-in and consistent communication. The full success story is here. 👇 Dig in! https://lnkd.in/gk8WTs2J

rhode skin: ‘Rent’s Due for 2024 And we are paying with CREATIVITY!’ They have been on our necks, creating unforgettable moments that will go down in marketing history. Rhode’s presence at Coachella wasn’t just a booth but an invitation to immerse yourself in their world. They’re not just standing out but elevating consumer experiences. Key takeaway: ↳It’s not about getting customers to buy your product once; it's about creating an experience that builds lasting loyalty. What's the most memorable brand experience that keeps you coming back? 👀

How different can a bottle of water be? More than you think. At a local supermarket, it'll cost $0.50. At the cinemas, probably $3. At a Taylor Swift concert, most likely $6 or more omg. Now, this bottle of water is the same, the contents the same, the packaging the same. What the heck is the difference then? It's location based on value. Do you want to be a brandless local bottled water, or kickass sparking San Pellegrino Danmark water? 💧 Join my 10 day brand challenge to understand how to increase your value so you can get that high value client, increase your visibility to get a promotion, or align your brand identity across channels. Link in comments. Want to get notified of my next watery post? Click the 🔔 to follow. Repost ♻️ to stay hydrated. Send this to someone who's branding might be thirsty 📩

Importance of being a brand

Saying no to more things and dialing back our expectations may seem counterintuitive for brands aiming to grow, but it could be the unlock your brand is looking for. This week, we’ll dive into the topic of “strategic restraint” and show that by focusing on fewer, more targeted objectives, brands can concentrate their resources and efforts more effectively. Not only does strategic restraint help simplify things for marketers, it can also help clarify the brand's identity and messaging, making it easier for consumers to understand and connect with the brand. By saying no to projects or opportunities that don't align with core objectives, brands can avoid stretching themselves too thin, which can lead to team burnout, decreased quality, or diluted brand identity. More to come! Hit “follow” for updates throughout the week.

Creating human-first brand experiences is the key to unlocking more profound, more meaningful connections between brands and their audiences. We outline five actionable tips for a human-centric approach. 👇 Andrew L Kelly with Andrea Zimmerman and Keefe Lee.

With so much noise out there, customers crave an authentic connection. Here are five things to consider when implementing a human-centric approach to your brand experience. Great, simple insights from the best of the best — Andrea Zimmerman and Keefe Lee.