Klaviyo’s Post

Cool new Klaviyo feature 🚨 You can now Compare Models in attribution settings, allowing you to: - Preview changes in overall performance across campaigns/flows/channels before applying them across an account - Individually adjust attribution window by open vs. click actions - Add a "delivered SMS" interaction to attribution (though this will balloon your numbers if you're heavy on SMS messaging) "Attribution" is a funny thing for most brands. When I talk about performance of a client's account, we stay away from saying things like "This email did $XYZ." Instead, it's important to recognize that there are many factors that drive a sale across many channels. We use language like, "$XYZ was impacted by Klaviyo." While I advocate that most brands should be doing more holistic reporting across their entire business, it's helpful to have some control over the way in-platform performance looks, as it is always a great way to gauge effectiveness of a message -- especially when you are using tighter windows on click actions.

I often see screenshots of people showing off their Klaviyo campaign stats, where every campaign has a 4%+ click rate. While this looks good, it doesn’t tell the full story. Who were you sending to? Was it only to a highly engaged segment of people who’d clicked on previous emails? Click rates that high indicate you’re missing an opportunity to reach more customers. Would you rather: - Send to 100 people with a 4% click rate = 4 total clicks - Send to 1000 people with a 1% click rate = 10 total clicks As long as your deliverability stays solid, focus on the total number of clicks, not just the percentage.

Klaviyo recently released a new feature that became one of my favorites! You can now compare how your results’ dashboard would look if you used a different attribution model. Gone are the potential arguments on whether the results are real or not - you can now look at it from multiple perspectives to get a clear picture of how much revenue is generated. Gone are the “we can generate 40% more revenue from email” (when it becomes 5% with a Click 1D attribution) claims. I’m excited about this, as we’ll now be able to judge the outcome of our work much more objectively. Below are 4 cards that display differences in attributed revenue when the model is changed from the standard (open OR click 5D) to a more conservative one (click 5D). What are your thoughts? 👀 P.S. Embarrassed to say how much time I’ve been spending on this since it came out 😅

Update: 𝗔𝗱𝗱𝗲𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 𝗙𝗹𝗼𝘄 𝗦𝗮𝗹𝗲𝘀 𝗨𝗽 𝟭𝟭𝟳%! Last month, I tweaked Klaviyo's 'Added to Cart' event for a client's store. Since Klaviyo normally only tracks these events on product pages, I custom-coded a solution to capture every single 'Add to Cart' click across the entire site. The numbers are in and the Added to Cart Flow sales soared from $3100 to $6800 in just a month! That's right, a whopping 117% jump! More tracking means we're catching and converting those almost-shoppers. Missing out on these gains? Drop me a message. Let's boost those numbers together!

Klaviyo SMS attribution not showing in your GA or Analytics? Here's the fix. Klaviyo's UI on the UTM settings in "other" is quite confusing. It makes out like you can only choose email OR SMS when it comes to medium. However, Scroll a little further down the options and you'll see "message type". This dynamic option will change the medium to SMS or email depending on the nature of the message. Save, share, tag, thank me later.

A new Klaviyo function incoming! Want to discover how to analyze subscriber growth over time, track acquisition and loss trends across different marketing channels, and identify the most effective signup forms? Then you should check out Klaviyo's Subscriber Growth Report. 🔥 Before you dive in, here are a few things to note: - The report covers email and SMS channels only (not mobile push). - Suppressions are specific to email, but exclusions from SMS marketing may apply. - Your report may be empty if you're new to Klaviyo or still need to start collecting consent. Start engaging with your subscribers to populate your data. Two ways to access the report easily 🔎 : ▶ Via the Profiles tab: Go to Audience > Profiles and click "View Subscriber Growth." ▶ Via the Overview dashboard: Navigate to Analytics > Dashboards, select an existing overview dashboard, or create a new one. Look for the Subscriber Growth card and click "View full report." Read more about this Subscriber Growth report here: https://lnkd.in/et-8K_ii #subscribergrowthreport #analytics #codexklaviyo #midgetips

💡 In case you missed it, Klaviyo dropped an INCREDIBLY useful Benchmarks Report this week, filled with lots of takeaways on the state of email and SMS marketing in 2023. Here are some of their stats on SMS marketing that I found most useful (spoiler alert - your brand needs to start investing in SMS as of, like, yesterday): -Engagement rates are no longer rising as dramatically in Q4 as they used to, indicating that Black Friday is no longer the only important time to offer sales. Customers expect to be offered promotions throughout the year. -The exception is engagement rates for SMS, which are still trending noticeably upward in Q4. This shows that, near Black Friday/Cyber Monday, brands should be leveraging SMS as a competitive differentiator. -There’s also a large discrepancy between average SMS engagement versus the top 10% of SMS performers. This indicates that, for brands who take SMS seriously and spend time creating ultra relevant, highly segmented content, the potential gains could be huge. Get the full report from Klaviyo here: https://lnkd.in/eYn45TUi — Hi! 👋 I’m Christine, a marketing consultant specializing in fashion and beauty e-comm brands. I’m backed by almost a decade of experience in fashion between my corporate career in NYC, and now self-employment living as an expat in Dublin. Need help growing your brand via conversion rate optimization, SEO or email marketing? Let’s chat - my books are open starting May 2024 ✨ hashtag#selfemployedlife hashtag#selfemployment

Is it just me or does the way Klaviyo calculates the metrics make not sense? Here is my issue: Order rate and click rate are based on Recipients volume, and not based on open and click volume. So if your Click Rate (Clicks/Opens) and Order Rate (Conversions/Clicks) can actually be very good, but when you look at the way Klaviyo displays it, it might seem terrible. I need to create a Google Sheets to be able to track the real rates of each campaign. Same for flows. One of my campaign this weekend was showing a 0.3% order rate (looks terrible) but it was actually a 5% conversion rate on clicks. Don't you think Klaviyo should have that option at least? Or maybe you think it makes sense to calculate based on total recipients?

We're back with our latest squeeze 👀🎙️🌶️ Get personal or get lost: Mastering the art of personalisation in marketing Klaviyo x REVIEWS.io 📆 Thursday 25th July ⏰ 2pm 🔗 https://bit.ly/45ZuM2v Why attend? 🚀 Dive into why personalisation has become such a hot topic for brands & how you can utilise it to break through the noise ✨ Discover how to better understand your customers & begin your journey to creating a more 1:1 experience for them 📲 Learn more about the role of automation & reviews in personalisation with tools to send hyper-personalised, targeted messages Save your spot using the link above! 👆

For a growing number of brands, the path to efficiency goes through automation and personalized campaigns that help build smarter digital relationships. To learn more, download this white paper today! #ad Made possible by Klaviyo. https://ow.ly/Az4i50Q65Re