Klein & Partners’ Post

Our latest National Consumer Insights Study (NCIS) reveals a gap between the experiences health care organizations provide and what consumers expect. Learn more from a recent article published by Strategic Healthcare Marketing: https://lnkd.in/gNCiKJzR #healthcare #healthcaremarketresearch #marketresearch

My 2024 preview for Strategic Health Care Marketing highlights 5 types of nontraditional partnerships with health systems in the name of offering care in more consumer-focused ways. https://lnkd.in/g3YzZwZ3

Generic health content is tuning consumers out. Instead, consumer-driven healthcare is rewriting the rules of engagement. See how Virtua Health tapped into segment-specific needs and preferences to lift participation over 60%. Watch the webinar here: https://lnkd.in/dGDT9EDu #healthcare #humanbrands #personalization

It's not only U.S. patients growing health consumer muscles: health citizens around the world seek communications from health care providers and payers that speak authentically, clearly, and in a timely fashion -- from Austria and China to Switzerland and the United Kingdom. In today's Health Populi blog, I discuss new findings from Smart Communications, Inc. latest research into global patients' demands for trust and authenticity in health care communications -- leading to trust and loyalty. I mix in Deloitte's work on #retailhealth care for Europeans, finding keen interest for many healthcare services and products among EU health consumers in the community, closer to home. As always, #trust is a precursor to health engagement -- for people across the world. cc Edelman Trust Team Lucien Engelen Toluna Harris Interactive Richard Schwartz, MA Qualtrics Leigh Segall #ptexp #UXhealth #empathy #ptengagement #healthconsumers #healthcitizens #healthengagement #CXhealth #globalhealth #publichealth https://lnkd.in/gGMXD4Vi

Is healthcare leaving your customers feeling unheard and undervalued? They’re not alone. Over 1/3 of adults doubt their providers make the best decisions for them. It’s time for a change. Discover the 3 keys to revolutionizing healthcare to build lasting trust and loyalty: • Personalization • Wellness • Listening Learn how leading organizations are redefining care: https://lnkd.in/g2TuFijf #healthcare #healthcarebrands #personalization

📈 Boosting Conversion Rates in Healthcare: Debunking Common Myths and Effective Strategies 🏥 Understanding how to effectively increase conversion rates (CVRs) is crucial in the health and wellness industry. Many myths circulate about what truly drives patient engagement and conversions. Today, we're cutting through the noise to focus on what works. Discover actionable strategies to enhance your online presence and attract more patients. A robust online presence isn’t just about visibility—it’s about creating meaningful connections and demonstrating the value of your healthcare services. Please read our latest post to learn how you can debunk these myths and start driving patient acquisition today: https://lnkd.in/eTAS8f7W #HealthcareMarketing #PatientAcquisition #DigitalHealthcare #ConversionOptimization #HealthcareInnovation

You desperately need to differentiate if you want to survive in healthcare. 5 ways to set yourself apart in the sea of sameness of long-term care: 1. Personalized Care Approach One size never fits all, especially in healthcare. Highlighting your brand’s unique approach to personalized care can set you apart. Share stories of how your tailored care plans have positively impacted lives, showcasing not just your services but your commitment to individual needs. 2. Innovative Technology Integration Embrace the future today. Your long-term healthcare brand can stand out by integrating cutting-edge tech in patient care. Whether it's through advanced monitoring systems or telehealth services, showcasing your technological edge can position your brand as a forward-thinking leader in the industry. 3. Community and Family Engagement Create a community. Building strong relationships with families can differentiate your brand. Share stories of family events, community activities, and how your brand extends beyond care to create a supportive environment. 4. Specialized Programs and Services Offer what others don't. Your brand can stand out by providing specialized programs and services tailored to specific needs. From memory care programs to holistic wellness approaches, highlight how your offerings cater to the diverse needs of your community. 5. Commitment to Excellence and Compassion Quality care goes hand-in-hand with compassion. In long-term healthcare, dedication to excellence and empathy can set your brand apart. Share accolades, patient testimonials, and stories that reflect your commitment to delivering healthcare and heart care. Differentiating your brand in the long-term healthcare market will help you make your mark. You can ensure that your brand doesn’t just compete but truly stands out as a beacon of trust and quality in healthcare. P.S. - Get some value? Follow me for daily posts. #LeadingTheCharge #Healthcarebranding #Healthcaremarketing

MD MatchUp matches patients and providers based on personality segmentation info gathered through quizzes and questionnaires. Discover how MD Matchup helps health systems attract new patients and retain existing ones while achieving impressive financial results in our recent article with Jim Brown and Bob Waddell: https://lnkd.in/ggxUxJ7n #healthcare #hospitals #healthsystems #healthcaremarketing

Patient-centric approaches are reshaping accessibility and engagement in healthcare. 🩺 Explore how you can maximize the impact of your health system’s digital front door 🚪 strategies in 2024 to keep up with consumer expectations: https://bit.ly/3vTWRud #DigitalFrontDoor #Healthcare #DigitalMarketing #Healthgrades