For consumers, healthcare brands are blurred and COVID didn’t help. Our October nSight takes a deeper look at this.
The pandemic brought a unique challenge - a brand blur. Unified COVID messaging inadvertently melded different healthcare brands into one voice, further obscuring the lines between hospitals, clinics, and health departments.
Historically, differentiating healthcare brands has been a formidable task, but now, it's even more challenging due to the lingering confusion brought on by COVID-19.
Consumers are hungry for fresh messaging, real engagement, and they demand clarity on what makes a brand valuable and worthwhile.
Remember, branding isn't just external; it starts within. Healthcare organizations must explore their brand identity, redefine their positioning, and embrace bold new promotion strategies. It's time to stand out!
Learn more in our latest nSight: https://bit.ly/3PY2Y8A
#HealthcareBranding #NRCHealth #BrandDifferentiation #FutureOfHealthcare #HealthcareInsights
Top 10 healthcare marketing + PR agency
9moThanks for sharing!