Koral Ibrahim’s Post

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Founder & Managing Director at The Ready House

Have you heard of Sonora Taquería? (The best tacos in town…) I’m always inspired when I see an independent food retailer thriving. Last year, Sonora Taquería opened their first brick and mortar store in Stoke Newington after gaining popularity at its London Fields food stall. Because they sold an amazing product and truly built a social-first brand, they allowed their customer around the table and ran a successful crowdfunding campaign to help them fund the move. This social-first approach allowed them to let their customers invest financially and emotionally in their brand story. Some topline notes: - They have 33k followers on Instagram - There’s a queue round the block most days - Customers can be seen eating in the alley ways - Menu is limited but has a few high-quality options - They leverage social to offer insights behind the scenes And it’s already become a bit of a cultural hotspot in Stoke Newington, which is incredible considering they’ve only been there for less than a year. It’s also impressive because the restaurant is not even situated in a central location. I love this as a success story, it goes to show if you make a great quality product and invest time in building a strong online community, the power of social nowadays can give you the springboard to mitigate risk, emotionally capture your audience and dominate the high street. Had they started with a brick and mortar store first, they may have been another flash in the pan.

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