Korra’s Post

These are some of the most common strategy frameworks for people who work in advertising. Remember: 🤔 Think before you frame 🧐 Do some research 📕 Keep your words simple Bonus: 🍍 Use pineapple words. Pineapple words are words with few synonyms. When I say “pineapple”, you think 🍍. When I say “holistic”, what do you think? Which one of these do you use? Or do you use another framework? Let us know in the comments. Follow Sweathead for more strategy tips. Upcoming online event: The Sweathead A.I. Baby Shower is happening on Wednesday, March 20, 2024. Register for free here: https://lnkd.in/dFSP7WW5 #strategy #advertising #framework

You don't have to know the language to understand this campaign!   I know that #Mothersday prep is on everyone's mind now.   So while I was binge-watching all the Mother's Day ads in last few years,   This is the ad that made me feel all sorts of tears.   Sunfeast Mom's Magic.   If you find a mom outside your home, Love her like your own.   P.S. If you found a Mother's Day ad campaign that caught your eyes, ears, nose, throat, heart.... Comment below! #advertising #marketing #branding

The Nerdy Ad Blog is live, and the first post raves about the winning campaigns of July, with a hint of #BigLebowski and a splash of sunshine. #blog #advertising #campaigns #mountaindude #thejuicethatstarteditall #eurosport

The Power of Emotion in Marketing: A Trip Down Memory Lane I recently stumbled upon Hutch’s iconic ad featuring a little boy and his dog. This campaign beautifully illustrated unconditional support—the kind that only a loyal dog can provide. That's how they came up with the line "Wherever you go, our network follows" Watching that ad was like being transported back to my childhood. The nostalgic visuals and the heartwarming background score took me back to simpler times when I would watch it on my small cable TV. It’s incredible how a well-crafted campaign can trigger such powerful memories and emotions. Those were simpler days, filled with laughter and unfiltered happiness. Isn’t it amazing how a beautifully crafted campaign can awaken such powerful memories and emotions? It’s a gentle reminder of what is the essence of being humans- EMOTIONS and the right marketing campaigns can tug heartstrings and left a lasting imprint on your soul. This is the true power of marketing: to connect on a deeper level, transcending mere products or services. When brands tap into our emotions, they don’t just sell; they resonate, leaving a lasting imprint on our hearts. #Hutch #MarketingStrategy #EmotionalConnection #Nostalgia

This creative is one the most widely shared images during Christmas each year, and here we are once again. The difference between sales and marketing, depicted using a simple signboard and the message on it. By using the phrase "to mom's for Christmas", the hitchhiker appeals to the emotional side of the driver, and creates a "positive and safe" perception about himself. But hey, the second sign doesn't even communicate the location. What's your take? See you in the comments. Credit : Crispin Porter #madovermarketing #advertisingandmarketing #socialmedia #digitalmarketing #advertising #sales #marketing #christmas #holidays #festiveseason

Who Gives a Crap! Don’t worry…this is not a message already bemoaning the start of 2024 or failed resolutions 😉 Instead, I’m applauding this brand Who Gives A Crap for so many things. I was introduced to them through their TV ad at the weekend (link in comments, check it out). The name and shock 😮 The cheek (and many cheeks) 😂 The super cool branding and design 😎 The ethics and morals 👍 The bravery 👏 Who knew loo roll could be so cool? This is the power of marketing and should Inspire all us to have more fun with our campaigns in 2024. Let’s challenge the perceived “boring category” reasoning for dull and too serious marketing. If they can do it with loo roll… anything is possible. Finally a toilet roll we can all get behind! 😁 #marketingeffectiveness #campaignsuccess

The general sentiment around January is dull and boring, which is bound to happen after most of humankind uses December for extreme debauchery, family time and more debauchery. But here’s a brand that is owning that feeling of gloom that hovers over January as people come to terms with reality with a giant December hangover. #madovermarketing #advertisingandmarketing #outdooradvertising #marketing #socialmedia #digitalmarketing #january #surreal #creative #advertising

Recapping the April Fools' Day campaigns that made us go "Yikes" and "Yas" 😬🫣⬇️ ✅ #1: Scotch Brand Tape 👉 Whiskey We loved this play on words and harmless approach to the holiday! As stated on their IG post: "All scotch is whiskey but not all whiskey is scotch." ✅#2: Quizzlet's temporary rename to "Rizzlet" This is the 🤌PERFECT🤌 example of knowing your audience! Inspired by the Gen Z vocab word "Rizz" (which means cool...we think?!), this fun prank was sure to lighten the mood during high school study sessions.   🚫#3: Air Ups New Flavor Listen, it can be really fun to think outside of the...bathroom? Box? But sometimes not participating is a viable option 🫣😭 We think Air Ups could have maybe sat this one out (pun intended). 👀 What are your thoughts on these campaigns? Are there others you enjoyed? Comment and let's chat! 🔗Sources are in the comments. #marketing

Think binge-worthy Super Bowl commercials. 📺 What about them makes you drawn to the brand? They are fun, they are relatable, a brand that makes you smile which builds a connection. Connection builds trust and trust turns browsers into buyers. 🤑 Reach out if you need some help bringing fun into your marketing. #funmarketing #fridayfunny

Hailey Bieber stole the spotlight with her selfie, featuring the Rhode lipgloss in her phone cover—a move that’s not just stylish but a marketing genius. Here’s why it’s iconic, different and never done before: 1. No More Bag Diving: Solving the problem of no more digging for that tiny lip gloss! With it snug in your phone cover, you’re sorted and stylin’ without the bag chaos. 2. Keys, Phone, Gloss, Go!: Simplify life! Your essentials now? Phone, keys, and that luscious lip gloss. Digital wallets are cherry on the top. 3. Marketing Magic: Think about it—the brand turned a casual mirror selfie into a dazzling product showcase, creating not just a solution but an entire new market. They solved a problem using their own product - every marketer’s dream!