KOSME’s Post

The title reads: The challenges of creating an assortment for Latin and American customers. Linkediin- surtido(s) is assortment(s) in English. This is a very good read. Can you be all things to all people? Can you be a complete shop? Can you offer the right assortment knowing that Latino and Hispanic can cast a wide net in flavors, seasonings and texture unique to each group of customers that can fall in the Latino and Hispanic demographic. Are you authentic in what you do and how you do it? Authenticity plays a big role in the success of the company and how well you do it.

Cosa succede quando fai un bel lavoro di squadra e fai una comunicazione sui Valori dell'azienda e della sua filiera? Succede che il Trade ed il Consumatore percepiscono i Valori e ti premiano. GRAZIE :-)

CEO Alignment or Profit Over People? CEOs of MDLZ and Lotus Bakeries Forge 'Exciting' Partnership, Ignoring Consumer Health and Environmental Concerns for Shareholder Gain MDLZ and Lotus Bakeries' 'Exciting' Partnership Raises Concerns on Consumer Health and Environmental Impact" In a seemingly strategic move, the CEOs of Mondelez (MDLZ) and Lotus Bakeries have come together to announce an "exciting" partnership that merges the beloved Biscoff cookie with iconic chocolate brands like Cadbury and Milka. Jan Boone and the MDLZ team have welcomed this collaboration, emphasizing shareholder benefits while conveniently sidestepping consumer health and environmental considerations. The alignment of these CEOs, with shared characteristics, raises questions about their priorities and commitment to addressing pressing issues beyond profit margins. As the snack business celebrates this partnership, concerns linger about the potential trade-offs between corporate gains and the well-being of consumers and the environment. #CEOAlignment #ShareholderGain #ConsumerHealth #EnvironmentalConcerns #MDLZ #LotusBakeries #SnackBusiness

Whole Foods Market con il suo #DailyShop sembra puntare su un’estetica perfetta, ma in Italia la cultura del prodotto fresco va ben oltre l’apparenza. I banchi serviti sono un vero plus: dietro ogni frutto e verdura c’è una storia, il consiglio di un esperto, la qualità verificata. Nei nostri mercati il contatto umano è ancora un fattore decisivo. Questa omologazione di prodotti “clonati” ci allontana dalla nostra tradizione di scegliere con cura ciò che mangiamo. 🍅🇮🇹 La domanda è: vogliamo davvero trasformare la nostra esperienza alimentare in qualcosa di così perfettamente confezionato e privo di carattere? 🍏🤔 Tu cosa ne pensi? #format #distribuzione

Quali sono i principali settori in cui operiamo con i sistemi di visione? Ecco una breve lista:  🧃Packaging  📦Logistico 🔧Meccanico 🥫Food & Beverage 🧴Prodotti di consumo 💄Cosmetici 💊Farmaceutico ⚙️Automobilistico #psicognex #visioneindustriale

Unveiling the Truth: Milka Chocolate and Oreo Cookies Exemplify Unsustainable Practices within Mondelez While we appreciate the initiative taken by Mondelez, we cannot help but view it with a hint of cynicism given the current landscape of corporate sustainability actions. It is essential to ensure that such commitments are not merely symbolic gestures but are backed by concrete actions and measurable outcomes to drive real change. There is a concern that Mondelez, under the leadership of Dirk van der Put, may be engaging in greenwashing practices, where sustainability efforts are exaggerated or misrepresented for public relations purposes rather than genuine environmental impact. At the same time, we remain optimistic about the potential for collaboration on sustainability priorities with consumer products manufacturers and retailers through initiatives like The Consumer Goods Forum. It is crucial for all stakeholders to work together transparently and diligently to address environmental and social challenges effectively. However, it is essential to recognize that products like Milka Chocolate and Oreo Cookies, as part of the Mondelez brand, are not sustainable at all. This disparity between the sustainability practices of these products and the overall business practices of the company underscores the need for greater transparency and accountability in the consumer goods industry. It is imperative to address these issues to drive meaningful change and promote genuine sustainability across all aspects of production and consumption. Let's advocate for a more sustainable future together! #UnsustainablePractices #CorporateSustainability #Greenwashing #ConsumerGoodsIndustry #Transparency #SustainabilityAdvocacy #MilkaChocolate #OreoCookies #MondelezSustainability

La Germania in tema di ecologia e sostenibilità è avanti ..

Founders: Many products eaten regularly today were ONCE considered niche. BUT Better Nature Tempeh is available now not only in Tesco but in Asda too 👏 ---> This says A LOT about how consumers are eating at home in 2023/24 and TEMPEH is only going to cement itself into the cooking habits of many flexitarian households even further over the coming years. Brands like Better Nature Tempeh, Bold Bean Co & PerfectTed are following in the footsteps of the leading challenger brands like Little Moons, Biotiful Gut Health and STRONG ROOTS, who have 'mainstreamised' products we would have considered niche 10 years ago They have all had the following in their favour: 1. TIMING/riding on consumer behaviour 'headwinds' in the mass-market 2. 'Accessible' branding - not 'fancy-looking' or 'posh' branding 3. 24/7 dedication to growing their brand So founders out there with products that may not be as niche as you think: Is the timing right for your product to ride on the back of the current consumer headwinds? Elin Roberts Fabio Rinaldo Dr. A. Driando Ahnan-Winarno Christopher Kong #consumertrends #plantbased #founders

qualità

🍷 Interesting Article on Wine Decline and Big Brand Strategies I came across an interesting article discussing the decline in wine consumption and drawing comparisons with big brands like Starbucks and McDonald's. 📉 My Reflection: Many wine brands assume their products will sell based on historical preferences, not adapting to modern tastes. To stay relevant, they must offer high-quality, affordable wines and expand their product categories: entry-level light wines, fruity, bubbles, organic, etc. 🍇 Adapting to current consumer preferences is essential for revitalizing wine consumption. 🚀 #wine #vino #wineindustry #marketing