KPMG India’s Post

The increasing popularity of movies and TV shows, growing interest among #tourists to visit #filmlocations, government initiatives to promote #filmtourism, and the rise of social media and digital marketing strategies are major driving factors for the film tourism market. For more insights, explore our latest publication 'Transforming location into vacation - A report on film tourism' https://social.kpmg/u7potb

A prominent trend within the #travel industry revolves around the strategic allure of destinations intimately associated with the #cinematic or television realm. For in-depth insights, explore our report on #filmtourism https://social.kpmg/u7potb

A holistic strategy can enhance the resilience and responsibility of India’s #filmtourism sector, aligning with the country's #richheritage and commitment to #environmentalstewardship. For in-depth insights, explore our report on film #tourism https://social.kpmg/u7potb

I’ve always believed in the power of storytelling, but it’s incredible to see how TV shows and films are now driving actual travel plans. The rise of "set-jetting" is making people explore destinations through the lens of their favorite on-screen moments—and it’s changing the way we think about travel. As someone who loves both media and tourism, I’m excited to see this trend grow. Check out this @RobbReport piece on why film and TV tourism is only getting bigger. #SetJetting #TravelTrends #FilmTourism #DestinationMarketing #LuxuryTravel

https://lnkd.in/e3268TCB Where film and tourism intertwine: Thailand's allure like never before. Discover how cinema inspires travel and ignites wanderlust and adventure. From "HBO's The White Lotus" to "The Hangover 2" and "Mortal Kombat", these productions not only captivate audiences but also beckon adventurers to experience the wonders of the Land of Smiles firsthand. #tourismmarketing #travelmarketing

VisitBritain’s 2024 campaigns are harnessing the power of Screen Tourism to showcase Britain’s regional diversity, highlighting film and TV locations, destinations and visitor experiences to drive visits. VisitBritain’s research shows that films and TV are powerful motivators for travel while Expedia Group’s latest ‘set-jetting’ forecast showed that more than half of international travellers said TV shows and films inspire their travel plans. Screen Suffolk are already doing great work to promote film and TV production and many Suffolk and Norfolk locations have been used in major films, such as Holkham Hall for The Duchess starring Keira Knightley and Ralph Fiennes (pictured). VisitBritain has recently signed a Memorandum of Understanding with the British Film Commission to boost screen tourism throughout the UK’s nations and regions. #ScreenTourism #Tourism #inbound #VisitEngland #VisitEastofEngland

As a self-confessed film geek #filmtourism is something that is prevalent in my private life as much as my professional life. Our latest #blog explores how film tourism can benefit destinations, and how DMOs can tap into this trend to drive visits and revenue for their locations. Check it out 👇

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Estimated size of the film tourism market worldwide in 2022 and 2023, with a forecast for 2033 (in million U.S. dollars) In 2023, the global film tourism's market size was estimated at 66.9 million U.S. dollars, remaining stable over the previous year. This figure was forecast to increase to nearly 119 million U.S. dollars in 2033. https://lnkd.in/gPsaX2-A

Here's the World Tourism Day 2024 concept paper that you might need as a stakeholder. Know and prepare to play your role as an actor. #celebrating together achieving together. #Ugandatourismboard #Ugandawidelifeauthority.