Krimson Klover’s Post

Product Branding

product branding

Cecilia Weckstrom, Lego's global head of marketing innovation, is redefining play. By fostering a culture of experimentation and deep consumer engagement, Lego isn't just building toys; they're constructing a future where innovation leads. From empowering young changemakers to scaling groundbreaking experiments, Weckstrom's journey is a testament to the power of curiosity and collaboration. Lego's success lies in its ability to balance daring innovation with strategic focus. By understanding their brand identity to the core, they've created a platform for endless possibilities. Want to build a future-proof business? Take a page from Lego's playbook: embrace experimentation, listen to your audience, and build a culture where creativity thrives. #CultureInnovation #MarketingInnovation #CreativePlay

Big week at MOO as March see us shift both our approach to marketing but also our brand identity to help both grow and set us up for a ton of transformation in the future. In this ever binary world there seems to be a bit of rebrand is bad vs rebrand is good discussion going on. As we all really know it's never that simple. Any rebrand for ego and no business sense clearly is not smart, especially if it also includes a name changes. But one that helps a brand show its personality in its best way, tick all the basic marketing principles of recognisable assets while giving content an even better platform has to be a good thing (when done occasionally). The other big factor is internally, its a big mechanism to help align, inspire and focus teams across the business, breaking down silos and making collaboration the norm. So after over 8 years since the last change this evolution was much needed at MOO. Impossible to thank everyone involved but a few special mentions for the people who have been orchestrating this change, incredible work from James North, Millie Scarlett Davies (plus whole creative team), Ernest Osafo, Chhavi Bhardwaj PMP I PSPO I PSM Certified, Barry Murphy (he/him), Efé Esomitoje, Bex Green, Helen Daglish, Mariana Jaureguilorda Beltran and Matt Flight (plus the rest of the marketing teams!). Last but not least the agencies who have supported us getting here Matt Partis and all at Anagram who led the creation plus Nusa Films and Writing Club who helped us bring it to life even more. So here is a bit about MOO's rebrand.

Have you noticed LeftBrain's recent new look? Here's a behind the scenes write-up of our brand refresh process, as we worked with A-Side. to understand our audience, our mission and how we visually show up in the world 👉 https://lnkd.in/eNVPnE-N In the words of A-Side: "Some of the best work comes through play and experimentation; LeftBrain gave us the trust and freedom to do this. In what is often a dull sector, our collaboration has allowed us to create a stand-out, approachable brand."

My Monday co-founder Lindsay White gifted us with this razor-sharp blog post before she moved to the next phase of her career. If you've ever worked in-house at a brand, you know that magic can happen when Marketing and Product teams truly come together. But it's hard! Product designers are living two years in the future, while brand and marketing teams are looking to drive real-time KPIs. Designers: you spend YEARS designing your product. Don’t sell it short when it’s time to finally tell that story. Marketers: you have your finger on the pulse of the consumer—share your insights with product teams and you might be surprised what partnerships come out of it. The best narrative arcs come when your designers and storytellers work in tandem—and Lindsay spells out three ways we can all do this better, with spot-on industry examples from alder x Danner Boots, adidas, Arc'teryx Equipment and Kotn. https://lnkd.in/gAi-KG8t

🎉 Hey there, branding enthusiasts! 🎉 Get ready for an exhilarating journey through the mesmerizing realm of brand identities! 🚀💼 Imagine strolling through the vibrant streets of New York City, and suddenly, BAM! You spot that iconic Coca-Cola logo, and your heart skips a beat. That instant connection? It's the undeniable power of a killer brand identity, and today, we're unraveling its secrets! 💥💪 Now, let's dive into the enchanting world of storytelling in branding. Think about Nike.They didn't just sell shoes; they inspired millions with their "Just Do It" campaign, turning everyday athletes into champions. Lesson learned? Stories aren't just narratives; they're the heartbeat of your brand's journey to greatness! 🏆👟 But hold on tight, because there's more fun ahead! Consider Apple—a tech giant that's more than just gadgets. They've crafted a narrative of innovation and creativity, turning their products into symbols of modernity and sophistication. Lesson here? Embrace your uniqueness, and watch your brand become an icon of excellence! 🍏💻 Now, let's talk visuals. Picture the golden arches of McDonald's or the playful doodles of Google's logo. With just a glance, you're transported into a world of joy and excitement. Lesson learned? Your visuals aren't just designs; they're the key to capturing hearts and minds around the globe! 🌎🎨 So, my fellow creatives, let's infuse our brands with storytelling magic, splash them with captivating visuals, and sprinkle them with our unique personalities. Because in a world full of ordinary, it's the extraordinary brands that steal the show. Are you ready to unleash some brand magic? Let's make it happen and keep those creative vibes alive! 🌟✨ #BrandMagic #StorytellingGenius #VisualVibes

Tanguy highlights that the future of pricing is all about adapting to the shifting landscape of creativity and value. With clients increasingly expecting more for less, finding the balance between fair compensation and affordable services is critical. We're moving toward pricing models that reflect the evolving needs of digital-first brands and creatives. What’s your take on value-based pricing in the creative world and how can small studio starting off understand how to adopt this mode?

I found myself nodding my head a LOT while reading this post from Monday Creative Inc on "Why Your Product and Brand Teams Should Sit Closer Together". I've never been a big fan of the 'baton' school of marketing, where the product gets handed off to a relay-style approach in developing a marketing campaign, divorced from the actual thing that the campaign is promoting. The story of a product doesn't begin in marketing--the opportunities to find the narrative opportunity begin with product development. There are some great examples to dive into here as well if you're looking for inspiration. "When your marketing and product teams are closely intertwined, capturing the most interesting narrative arcs gets easier—you become more efficient at sharing why people should care about the products you spent years designing and developing—and can really unpack why they deliver on their promises." It's all about collaboration and loose ideation and letting silos drop away so brand stories can opportunities can emerge that otherwise might be missed. https://lnkd.in/gfEs3bj6 #design #narrativedesign

LOVED the post shared by Amanda Lee Smith about the Product and Marketing team collaboration. Lindsay White's insights couldn't be more timely and relevant! The intersection between Product and Marketing teams is indeed where the magic happens. I wholeheartedly agree that our work shouldn't be sold short regarding storytelling. It's about bridging that gap between envisioning the future and meeting real-time consumer needs. Collaboration is key to a successful launch of any product. Read this incredible blog through the link below. #brand #productmarketing #businessinsights #babyproducts