Krishna Thadani’s Post

🔔 ICE reminder: Grab some quality traffic for your sportsbook! Our Valeriia F. is there to meet you all. She can discuss the global reach of your ads, how to scale your brand, and how to create loyal sports fan audiences. DM me or her to get more details about First Sport Media sports digital marketing! #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

Thanks to careful planning of the tournament schedule, the group stage of #EURO 2024 in #Germany saw a 75% reduction in the number of flights taken by competing nations when compared with the 2016 event in #France. The month long tournament sees teams representing 24 countries playing a total of 51 games in ten stadia, from #Hamburg in the north to #Munich, 800km south. Marcello Alleca, UEFA’s head of men’s national team competitions. said: ‘Ensuring fairness for all teams is always the number one driving principle behind the schedule but this year, for the first time, sustainability was right at the top as well.’ In order to enable more teams to travel by buses and trains, venues and matches have been organised into three regional clusters, greatly reducing the amount of travel for both the teams and their fans. At EURO 2016 in France, no team played more than once in any single venue during the group stage, resulting in more than 75% of team transfers being made by plane. In Germany that figure has fallen to 25%, thanks in no small part to the fact that seven teams played more than once in the same stadium. Germany themselves were based in the south of the country, even though it meant not always playing in the biggest stadia. Alleca said: ‘Developing the schedule is still a very manual process. There is no computer automation involved. Initially we start with a team of around ten people who all represent different interests that go into organising the schedule. Once we’re happy with it, it goes out to host cities and a wider group for consultation. ‘We write the #schedule before we even know who the teams are; they’re just Group A Team 1, Team 2. We look at where they’re going to play, and then what will happen to the group winners and runners-up – we look at all of their paths through the tournament and how we can be as fair as possible to all of them.’ Fans have also been able to travelled sustainably around the country, thanks to a partnership with #DeutscheBahn, which has sold over 200,000 EURO 2024 tickets at reduced prices. More than 500,000 Fan Pass Users have activated their #publictransport tickets to get around the host cities and their surroundings. In March, #UEFA launched their Carbon Footprint Calculator to help anyone involved in football calculate, understand and act on their emissions related to the game. The tool was been designed to highlight emissions in all football-specific areas, including mobility, facilities, purchased goods, services, and logistics.

150 DAYS TO GO.... Can you believe an estimated 13million pints of beer were sold during the mens final of Euro2020 alone? You know.... the football tournament that was actually held in 2021 (due to C word) and England sadly lost to Italy on penalties. Well in 150 days time, it's back and presents a massive opportunity for hospitality venues to "score" much-needed additional footfall and incremental sales. So I thought today was a good day to reach out and check in with all my pub co and drink supplier friends to ask... ARE YOU EURO'24 READY? If not, I can help you... Like a transfer deadline day signing or a 90th minute super-sub, I can come into your business on a day-rate basis (with my 25 years of hospitality and marketing experience) and perform a full audit on your current sports marketing activities, then I will align with your business goals to build a compelling acquisition strategy and plan of action (with KPI's of course) before working with your internal teams to deliver everything we agreed! sounds easy right? If you're interested, drop me a DM and let's "kick off" (last football pun I promise) our conversations to make sure your venues are no.1 choice for Euro 2024. #marketing #openforwork #freelance #euro2024 #sportsmarketing

Euro 2024: Beyond the Game Football is not just a sport to me — it's a passion that unites, a common language spoken by millions around the globe. As we dive into Euro 2024, it's not just the high stakes matches that capture my heart, but the extraordinary fan experiences that unfold with each game. This tournament has been a vivid showcase of unity and joy. Fans from diverse backgrounds are coming together, celebrating not only their teams but also their shared love for the game. The energy in the stadiums is electrifying, with colours blending in the stands as flags from different nations wave in unison. What truly stands out is how these interactions highlight the essence of customer excellence. The organizers have gone above and beyond to ensure that fans have memorable experiences, from seamless entry processes to interactive fan zones that engage and delight. These efforts make every attendee feel valued and part of the larger football family. As someone dedicated to customer excellence, I see these efforts as a blueprint for how we can bridge differences and create inclusive environments in any field. Football teaches us that at the end of the day, it's all about the experience, the connections we make, and the joy we share. Euro 2024 is more than just a tournament; it’s a celebration of unity. Each match, each cheer, and each shared moment of disappointment or triumph strengthens the bond among fans and players alike. This is the power of football — it transcends the pitch and influences every one of us, inspiring a spirit of togetherness that lasts long after the final whistle. Let’s carry this spirit forward, in sports and beyond. ⚽ 🙌 #UnitedByFootball #EURO2024 #CustomerExcellence

Our Best-Performing Blog Post! (earned us a Google badge 🏅) While the #Euro2024 ran, our AI was busy tracking every single match to capture sponsorship exposure. We were the first to bring these numbers to light, and the results were fascinating! Here’s what we found: → Strategic placements played a crucial role. → Brands picked specific moments to get noticed. We shared these insights first, and they’ve already caught the attention of sports news sites. Curious about which brand was the most visible and the best strategic placements? Then dive into our blog and see what everyone’s talking about! 👉 https://lnkd.in/eaVehg4r P.S. Happy reading! 🤓 #SponsorshipSuccess #MeasurableFact #Sportsmarketing #Sportsbusiness #Football

SCORE BIG THIS SUMMER! Ever wondered what it takes to land a hugely successful Euro2024 campaign and drive pub and bar footfall, dwell time and sales? Well It's easy, you just open the doors right? 🤔 Well with just 86 days to go until kick-off, I reckon now is the time to start driving your live sport proposition ahead of the big Summer of Sport to maximise the opportunity. 🤑 I've teamed up with Paul Filler and the team at Magnify Marketing for my March blog to help offer some FREE top tips and advice on how to start driving your live sport reputation NOW so come June, you're the no.1 choice in your local area. 🏆 Combine this advice with my blogs on atmosphere management, 6-3-6 planning and POS disciplines and you start to see how I can add value to your pub or bar group through my marketing strategies. Have a read and let me know your thoughts in the comments: https://lnkd.in/ePupPKWT (Remember: all Spaceman marketing subscribers received this blog 24-hours before everyone else, so don't forget to sign up and be the first to receive my hospitality newsletters, blogs and latest news) #sport #euro2024 #marketing #hospitality #freelancing

Will Belgium make it to the #Euro2024 last 16? We're not sure, but we do know their fans and bettors have gone all in! ⚽ Our Euro 2024 and #CopaAmerica2024 iGaming Pulse tool reveals that Belgium experienced the most significant increase in sports bettors since the tournament's start, with a peak surge of 400% compared to the baseline. For more daily insights, visit the Optimove iGaming Pulse ➡ https://lnkd.in/dEhtQ5sQ 

𝐓𝐡𝐞 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟒 𝐢𝐬 𝐮𝐧𝐝𝐞𝐫𝐰𝐚𝐲 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 £𝟐.𝟏𝐛𝐧 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐚 '𝐒𝐮𝐦𝐦𝐞𝐫 𝐅𝐚𝐢𝐫𝐲𝐭𝐚𝐥𝐞' 𝐟𝐨𝐫 𝐔𝐄𝐅𝐀. 📌 With sales coming from broadcast, sponsorship, licensing deals, ticket sales and hospitality packages contribute as the major factors to make this a transformative event. 📺 The governing body prioritises free-to-air coverage for maximum reach, with a hybrid model in some markets, including Germany. 🎥 UEFA aims to emulate the 5.23 billion cumulative audience of Euro 2020, with hopes of high global viewership. 📊 The expansion to 24 teams since 2016 has increased the number of games, driving up media rights value for UEFA EURO 2024. 🧲 This expanded tournament has attracted 13 global partners and five national sponsors, contributing to €568 million in commercial rights revenue. 👨🏻💻 New brands such as Atos and Deutsche Telekom, are heavily involved in the technological infrastructure that will help deliver the tournament. 🎫 Germany’s economy could potentially receive a boost as an influx of international fans is expected, with 2.7 million tickets available for the event. 🍺 Interestingly in the UK, the British Beer & Pub Association has stated they are expecting an extra 20 million pints to be sold, which results in an additional £94m in revenue! Discover more in my Euro 2024 preview. - https://rb.gy/1iud4b #sportsmarketing #sportsbusiness #uefa #euro2024 #football

Back from a memorable trip to the Euros, and while it wasn't the best result (or performance) for Italy, still a great atmosphere in Germany. ⚽ 🎉 Lots of transport on show as part of the matchday operations, although the success to which it has been deployed has varied a lot. 🚋 With the next tournament being held in the UK & Ireland, it'll be the chance to learn from the experiences of a country with one of the more comparable transport systems on the continent. 🗺 As the model Schwebebahn wouldn't fit in hand luggage, instead I bought back some learning points over the next few days.  #1 - the free regional travel pass (easy to use) only lasted from 6am on matchday until 6pm the next day; to encourage supporters to visit more of the region - and in particular, towns not benefiting from hosting a match - it would have been better to extend this duration. The revenue loss would have been marginal but the tourism income gains should be considered by a host country too, besides avoiding fans needing to grapple with ticket machines. 🎟 #Euro2024 #Transport #MatchdayPlanning #Stadia

The Financial Impact of Major Football Tournaments: EURO 2024 and Copa América 2024 “Football is not just a game; it’s a global phenomenon with profound economic implications.” - Sepp Blatter As we gear up for the excitement of EURO 2024 and Copa América 2024, it’s essential to look beyond the pitch and understand the financial dynamics of these monumental events. The Economic Scale of Football Tournaments Revenue Generation: Both EURO 2024 and Copa América 2024 are expected to generate significant revenue streams through ticket sales, broadcasting rights, sponsorships, and merchandising. UEFA projects that EURO 2024 could bring in over €2 billion, while Copa América is expected to contribute substantially to CONMEBOL’s revenue, with estimations reaching hundreds of millions of dollars. Tourism Boost: Host nations benefit enormously from the influx of international fans. Germany, hosting EURO 2024, anticipates a surge in tourism, potentially adding €1 billion to the local economy. Similarly, the Copa América host countries are preparing for increased tourist spending on accommodations, dining, and local attractions. Job Creation: These tournaments also create thousands of temporary jobs, from stadium staff to local vendors. The economic activity surrounding these events can lead to long-term job growth and infrastructure development, leaving a lasting positive impact on the host cities. Costs and Investments Infrastructure Investments: Significant investments are made in upgrading and building new sports facilities. Germany is investing millions in stadium renovations and transportation infrastructure to ensure a seamless experience for fans. Similarly, Copa América hosts are upgrading their stadiums and public transport systems, which will benefit the local population long after the final whistle. Operational Costs: Running such large-scale events involves substantial operational costs, including security, logistics, and event management. These expenses are often offset by the long-term benefits of improved infrastructure and increased international visibility. Social and Cultural Impact Community Engagement: Football tournaments foster a sense of community and national pride. They provide an opportunity for cultural exchange and showcase the host nations on a global stage. The positive social impact of these events can be seen in increased community engagement and a heightened interest in sports. Legacy and Sustainability: Modern tournaments are increasingly focused on sustainability and legacy. Both EURO 2024 and Copa América 2024 are implementing eco-friendly practices and aiming to leave a positive legacy by promoting youth sports programs and community development initiatives. ⚽📈🌍 #EURO2024 #CopaAmerica2024 #SportsEconomics #Football #EconomicImpact #Tourism #Sustainability #CommunityEngagement #GlobalEvents