Kristina Tsyganenko’s Post

Atomberg Technologies has seen an exceptional growth over the last half decade. The brand's strategic approach of going omnichannel is seen as one of the most successful approaches combining offline+online approach. However, as Atomberg Technologies grew stronger in omnichannel marketing, it was quick enough to realize the importance of ominchannel attribution. Hence, understanding the impact of the digital campaigns on offline purchases was crucial for future growth planning. Discovery online<>Purchase offline model was cracked much before other brands especially when brands across category was struggling with it. The challenge was in quantifying the impact of online campaigns on offline purchases in an omnichannel world to drive overall business growth. Watch the full video to understand how the brand was successful in doing so. Read the case study to understand this in detail. Link in the comments. #Attribution #Omnichannel #Performance #offline #marketing #atomberg

Join us for a cup of coffee served with a side of future retail disruption thought leadership. Our brain food will cover the evolution of the shopper's path to purchase, how retailers are scaling their omnichannel capabilities, and how brands are creating an incredible omnichannel experience. To summarize, we offer: 👉 Coffee on tap 👉 Thought leadership on navigating omnichannel dominance 👉 For free! Let us know if you're interested in coming on over. We look forward to seeing you! #ecommerce #thoughtleadership #thursdaytidbit #flywheel #retailinsights

Incredibly proud of being part of the omnichannel team and celebrating the amazing work my teammates have put into launching the 1st Omnichannel Leaders Forum yesterday in London ✨ It was great to see so many of my clients in person and connect with them to understand the challenges within their organizations on this journey from digital marketing to omnichannel. 💡Did you know that … 🤔 📈👩🏻💻 Companies with strong omnichannel strategies experience a 9.5% increase in annual revenue 🤝 🔁 Companies with high omni-customer engagement retain 89% of their customers 🛍️💻 Omni customers spend 3X than in-store only customers One of my favorite parts was the client panel with Julian Baker - Customer Director at Heal’s and Camilla Tress - Marketing Growth Lead At Oliver Bonas. Learning about their strategy, challenges, and their vision of omnichannel was enlightening. Some key takeaways: seamless consumer experience, a holistic business strategy, and of course robust data and measurement. Many advertisers are facing similar challenges, so this in-person event was the perfect forum for us all to network, connect and brainstorm how we want to approach this journey. A massive thank you to all my clients that came out to share your thoughts with me at the Omnichannel Leaders Forum 💚 I look forward to connecting with many of you again at our next in-person event! #omnichannel #strategy

Excited to share that I have successfully completed the Forage certificate in Lululemon Omnichannel Marketing! This experience has been incredibly enriching, providing me with deep insights into creating seamless customer experiences across multiple channels. From understanding consumer behavior to strategizing integrated marketing campaigns, this program has equipped me with the skills to enhance brand engagement and drive sales. The course was divided into Four main task: Task 1 : Developing an integrated marketing plan Task 2 : Digital transformation of the retail guest experience Task 3 : Hyperlocal marketing with ambassadors Task 4 : Data analysis Overall, this course has deepened my knowledge about what marketing strategies does a company need to apply and their execution in the practical world. #Lululemon #OmnichannelMarketing #ForageCertificate #ContinuousLearning #MarketingStrategy #ProfessionalGrowth #Grateful

Last week, I completed my final classes of Winter Quarter at Northwestern University - Kellogg School of Management, including the insightful Omnichannel Experience Strategy course taught by Professor Jim Lecinski. Undoubtedly, Omnichannel has become essential for businesses, particularly in enhancing online experiences. However, our study included an intriguing, counterintuitive case study on Trader Joe's, a successful retailer thriving with 'no e-commerce' strategy. This case emphasized the central question we explored throughout the course: how can we effectively deliver value to end buyers? It served as an inspiring reminder that blindly following trends may not always benefit our customers and reinforced the importance of aligning channel strategies with brand equity. These principles are especially valuable for "channel captains" making strategic decisions swiftly. In my fashion retail career, I've witnessed rapid changes in channel strategies, from traditional in-store experiences to customers seamlessly comparing prices on mobile phones while shopping. Now, 10-second videos lead in Discovery Commerce experiences. Adapting to these changes is a continuous challenge. The Omnichannel Experience Strategy course provided me with a strategic lens to navigate these ever-changing trends. A heartfelt thank you to Professor Lecinski for his guidance and insights throughout the course. 😊 #omnichannel #customerexperience #channelstrategy

💡 Seedlab Insights 💡 In the ever-evolving landscape of retail, businesses are finding themselves at a crossroads, navigating online and offline worlds. At Seedlab Australia, we see this not only as a challenge, but as an opportunity. An understanding of omnichannel strategies is key. We believe it’s not just about being present on multiple platforms; it’s about creating a unified experience for your customers however they choose to engage with your brand. Want to learn more about omnichannel strategies? Read our latest insight article: https://lnkd.in/gHtnxF_s Picture of Michelle Mascher from Ugly Duck Fine Foods. #businessinsights #omnichannelstrategies #seedlab #seedlabaustralia #businessdevelopment #productdevelopment #FMCG

🚀 Check out the interview with Oscar CEREZALES, Chief Strategy Officer at MCI! Oscar tackles the critical question: How can brands and associations effectively integrate their key capabilities to shape a successful future? 🤔 🔎 He explores the importance of tailoring strategies for channel and omnichannel activations, ensuring every communication is targeted, focused, and impactful. 💬 Join the conversation and share your insights! 🌟 Ready to captivate your audience and drive growth? Contact us to discover innovative demand-generation strategies that position your brand at the forefront of the industry:👉 https://lnkd.in/gMMAAe4z #WeAreMCI #Strategy #Omnichannel #Branding #BusinessGrowth #Innovation #MarketingLeadership #DemandGeneration

Mastering Omnichannel: Strategic Amplification of Shopper Experience in Spirits🥃📱 Discover how a leading spirits producer utilized omnichannel strategies and data-driven insights to amplify shopper experience, optimize touchpoint potential, and elevate brand performance in the global market.🎯🛍️ We've got more such case studies to fuel your curiosity! See the link in the comments. ⬇   Follow our page, Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #OmnichannelPotential #ShopperExperience #GlobalSpiritsIndustry, #SWOTAnalysis #EarnedMediaImpact #ConsumerInteraction #BrandPerformance #DataDrivenStrategies

I just completed the "Managing in the Global Digital Economy" course with Mauro Guillén. 🌐🚀 Explored digital platforms, network effects, and omnichannel strategies with some valuable real-world examples. I learned some new concepts about international expansion and digital regulations, and I'm looking forward to putting this knowledge to work! #DigitalStrategy #GlobalManagement #DigitalInnovation

Why Choose HammerHead Global? 🔹 Constant, Proactive Communication: Stay informed and ahead with our continuous updates and strategic insights. 🔹 Omni-Channel Approach: Reach your audience wherever they are with our seamless, multi-platform strategies. 🔹 Tailored Best-Fit Solutions: Get solutions that are customized specifically to your brand’s unique needs. 🔹 Industry-Specific Expertise: Benefit from specialized knowledge that understands the nuances of your industry. 🔹 100+ Years of Combined Experience: Trust in our seasoned experts to guide you with a wealth of experience and proven success. Ready to elevate your brand? Connect with us today! 🚀 📍 Visit our website: www.hammerhead.global #Marketing #BrandStrategy #Expertise #OmniChannel #TailoredSolutions #IndustryExperts #ExperienceMatters #hammerheadglobal