Karim Leduc’s Post

Community—every brewery loves to claim they’ve got one, but what does it really mean.... First off, it’s not just about having a bunch of followers or club members. A real community is measurable, active, and engaged.... class is in session peeps.... pull up a chair. Online Presence: Do you have a buzzing digital community? Not just a nice number of followers but genuine interactions. Are people waxing lyrical about your beers, sharing their experiences, and connecting with each other through your channels? That’s a REAL digital community right there. Taproom Traffic: Beyond just counting heads, look at who’s coming back regularly. Is your taproom a hub for local events and meet-ups (Big up the local tiddly-winks crew!) ? That’s a community in action. Local Reputation: Is your brewery a landmark in your area? When locals bring friends to town, is your brewery on the must-visit list before they have said hi to the kids? Special Interest Groups: Maybe you’re tapping into niche markets like cyclists or music lovers. If you’re engaging specific groups and becoming part of their lifestyle, that’s a community win. So, let’s hear it—can you honestly say your brewery has a real community? What’s your secret? #brewerybranding #brewerystrategy #beerbranding

I don't do stuff at bars. Or pubs. Ever. Zero judgement for anyone who does, truly. I get the advantages of holding networking meetings and similar icebreakers in close proximity to beverages people associate with sociability and relaxing. However, no amount of understanding the concept makes it work for me. I tried to let it not be a thing while I was working at an agency. I wanted to do lunches with my team, and some of the local pubs had THE best vegan food I've ever had. But being in that space felt like lying to me, and I didn't enjoy it. Ultimately I told my team I'd be happy to join them at a restaurant, but not a bar. They were happy to be flexible, and still ordered their drinks, and I was happy because I said yes to me. It doesn't matter why. It's still hard sometimes to pass on well-attended business socials based solely on location, especially when I'm fully aware how socially acceptable it is to interact with alcohol in hand. Ultimately, though, I decided I'm not missing out on connecting with my target audience, because my target audience doesn't need me to drink in order to connect with me. Because that's not what I do. It's good to know we're not for everyone. It's essential to know we're for ourselves. #revoice #targeting #positioning #ivoteforme #actuallyautistic

What do the following brands all have in common? ITV, ITVX, BritBox, Beavertown Brewery, Ruby Wax, Radio Times, Gardeners’ World Magazine, History Extra, Good Food, Food Network UK, Dave, HGTV, Puffin, Ladybird, and Kingfisher Beer. At some point, past or present, I’ve been the community manager and voice behind all of them – brands with very different tones of voice, and different offerings. Would you have known the same person was behind all of them? Maybe not. I’ve worked in social media for over 13 years, but still find myself drawn back to community management – there’s just something about being able to talk directly to the audience that you can have a lot of fun with. Speaking directly to your audience you can glean so much useful information that is invaluable for your overall social and business strategy, you also have the opportunity to turn a potentially negative view or experience with your brand into a positive one. Through community management I’ve been able to help with show commissions and acquisitions, talent selection, partnerships, crisis mitigation and comms, channel migration, brand PR and much more. Being a social media manager, community management can feel like a necessary evil – you know it needs to be done, but with so many other plates to spin it can often slip. I think it also gets a bad rap, with people often thinking it’s a job for junior members or the ‘intern’ to look after, which couldn’t be further from the truth (see above!).   Anyway, I’m waffling… If you’re looking for someone who loves chatting to people online all day, who can nurture and build your community then let’s chat! I have some availability for community management projects coming up so let’s make some magic ✨ hello@social-voltage.com www.social-voltage.com

You are not the only one seeing Hugo Spritzes on every menu, and some of New York's best cocktail drinkers all owe it to the same thing: White Lotus -> an obsession with Italy -> menu placements -> influencers -> mainstream. Today's newsletter breaks down the popularity of the cocktail plus: - Why Milan is becoming the new hot city for members clubs - Contract negotiations with Barstool Sports's hottest podcasters - I guarantee that if Gia Kuan is running your PR, you're getting more RSVP's https://lnkd.in/e_Zj9UNy

Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.) However, once again, I'm happy I did the hard thing. Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears. I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today. TL;DR - do hard things. Get out. Meet people. It's good for the soul. #brandstrategist #femalefounder #agencylife #businessstrategy #networkingainteasy

Q) How The Rock Built a $100 Million Business in < 2 Years? A) Storytelling You could argue if there is anything that The Rock hasn’t achieved yet. But back in 2020, building a Tequila brand from scratch was surely something NOT on his accomplishment list. Tequila is a very popular drink that is only made in Jalisco, Mexico. In 2020, the Tequila market was booming & highly competitive with >1500 brands. But The Rock's Teremana Tequila managed to stand out. How? The Rock's massive global following certainly helped, but celebrity status alone doesn't guarantee success. Just ask the 14 other celebrities who tried and failed to make it big in Tequila (with George Clooney's Casamigos being a notable exception). The USP was STORYTELLING. From day one, Teremana Tequila was branded as 'The People's Tequila'. And their mission statement resonates: "At Teremana, we have a simple goal: to create a high-quality, responsibly sourced tequila that brings people together. One that starts conversations, creates laughter, and moments to appreciate those along with us on this journey of life." I bet you don’t feel moved by such words. Additionally, The Rock leveraged the fact that he is the most followed American male on Instagram with ‘Teremana Tuesdays’ (catchy words again) The Rock went on Instagram Live every Tuesday so you can drink Teremana with him and people around the world, making everyone FEEL together. At last, all Marketing efforts with poor Execution leads to just a waste of time. High-quality production & low prices certainly helped to WALK the TALK. The Result? $100 Million in Revenue in < 2 years While Teremana's success seems rapid, it's built on a foundation The Rock has been laying since 1996 when he knowingly / unknowingly started building his personal brand through WWE. Every move since then has contributed to his personal brand, creating a compound effect for his current ventures. Key takeaway for me: The best time to start building your personal brand was the day you were born. The next best time is TODAY. Hope this post provided value :) #TheRock #Business #Marketing #Tequila #Teremana #SelfBrand

Sure, celebrity endorsements can grab eyeballs. But building a brand that truly connects with your audience takes more than just borrowed star power. It takes products that stand the test of time and deliver on their promises. This substance makes your customers into your biggest fans. You can always add a celebrity as a nice to have, once your product delivers. Don’t be fooled into thinking the right celebrity will create brand fame. You need the substance.

Check out today’s half year results from Team17 Digital, astragon Entertainment, and StoryToys. One of my biggest takeaways was its innovative new marketing strategy. Over the summer, it got a few influencers together to bring Overcooked to life. Check it out #videogames #influencers #innovation

I saw Stephanie J do this and I thought I'd join in 🙌 so... ...new month, time for some humble brags. Let's go! ⬇ 1️⃣ My LinkedIn metrics went through the ROOF! In just 28 days, I achieved over 106,000 impressions, 1,731 engagements, and gained 206 followers 🤯 - an insane increase and a HUGE thank you to everyone that has shown me love on LinkedIn this past month! 2️⃣ Had an incredible opportunity to head down to one of the award-winning Radisson Blu hotels to shoot 📹 content for them. It was a big reminder to me that I truly love content creation! 3️⃣ Tom Grogan blessed me with the opportunity to win a Wingstop black card if I got 1,000 likes 👍 on this post (see link): https://lnkd.in/e5M2BH5p - 👀 p.s. I'm only 69 likes away, so go like it if you haven't already! 4️⃣ I made some great industry connections this month and consistently posted on LinkedIn every week. I used to think LinkedIn was all about people bragging about how great they are (and to an extent it is), but the side of LinkedIn i'm on means that I get inspired, entertained, and educated by those around me! 👉 You CHOOSE your algorithm, choose wisely. Share your 🧠 April humble brags down below and let's celebrate everyone's achievements! 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness! you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #contentcreation #insightful #marketingmanager #socialmediamanager #manchester #business #marketinginsights #creative #marketingservices #inspirational

There's a zen about this image, isn't there? 🧘 It's the same zen that our clients feel after they start working with us 🌈 "Thank God. I don't have to worry about social media anymore. I can just focus on running my business." 😌 Every successful food & beverage brand is focusing HARD on social 📈 While some try and take that responsibility in-house, others understand the value of outsourcing it to experts 💡 Because social SHOULD BE A TURNKEY MARKETING SOLUTION 🔑 It should generate leads and brand awareness 👀 Just as it has done for Filmland Spirits, who's grown its operations since working with us 🍹 #beveragebrand #socialmediamarketing