Ksquared Search’s Post

When I get an inbound media call, time stops while I dig deep to find the most strategic approach. Here are the top three questions I ALWAYS ask when responding to an inbound media call: ⏰What's your deadline? 🗣️Who else are you interviewing? 💡Do you have a story of professional or lived expertise included? If not, I can introduce you to someone. What are your top three questions when journalists call? #PublicRelations #MediaRelations #SmallAdventuresCommunications

Are you familiar with the five types of journalists and what each one is looking for? With countless pitches landing in journalists’ inboxes every day, a well-crafted, personalized approach is essential to stand out and secure coverage. 🎯 We've compiled our top tips from this years blogs to create a one-stop guide for writing a strong pitch for whoever is your target. Whether you’re crafting an op-ed, aiming for a product review, or pitching an investigative piece - this guide has the strategies to get you noticed. 🙌🏼 https://hubs.ly/Q02TM14W0 #pitching #journalists #PRtips

Keep columnists on your PR radar! 🗞️🔍 Columnists focus on offering unique perspectives that spark conversations and influence opinions. They are always on top of current events and trending stories. How can you get your insights or experts involved in columns? We’ve rounded up 5 tips on how to best understand and pitch columnists! Just remember, they work fast! Don’t be left behind. Build strong relationships with columnists, research their expertise, and be ready to share a well-crafted pitch that aligns with their interests. https://bit.ly/4dMyUGg

How to use Newsjacking. Newsjacking is crafting an article or interview pitch to an editor that incorporates a major news event of the moment while including thought leadership or other knowledgeable input from your client. Such stories are often attractive to editors who typically want a fresh spin on a story that everyone is talking about. https://lnkd.in/d3xGXJcz

I wish PR were as simple as issuing a press release. I wish PR were as simple as paying for coverage. I wish PR were as simple as knowing a couple of journalists. I wish PR were as simple as setting up a few interviews. I wish PR were as simple as sharing some information with journalists. I wish PR were as simple as writing a few social media posts. I wish PR were as simple as hosting a press conference. I wish for all this, fully aware that my wishes won't ever come true... #PublicRelations #Marketing #StrategyVerse

I've often found that paid wire press releases fall short of achieving meaningful impact. They are usually ineffective and fail to capture attention. Instead, consider a more engaging approach: build authentic relationships with journalists. For example, instead of sending out a generic press release about a new product launch, reach out directly to journalists who cover your industry. Provide them with exclusive insights, behind-the-scenes stories, or unique data that they can’t find elsewhere. This not only makes your pitch more compelling but also demonstrates that you value their work and audience. Another example: if your company has achieved a significant milestone, rather than just blasting it out on the wire, personalize your outreach. Connect with a reporter who has previously covered your industry and offer them an exclusive interview with your CEO or a deep dive into your company’s journey. This tailored approach is far more likely to result in a thoughtful, in-depth piece. The key is to be human. Engage in real conversations with reporters, understand their needs, and offer valuable content that resonates with their readership. This is how you earn media coverage that truly matters. The scattergun method of indiscriminately sending out press releases is outdated, ineffective, and quite frankly boring. By focusing on quality over quantity, you’ll build stronger media relationships and achieve better results. ✌️ #mediarelations #publicrelations

Have you ever been trapped 🪤by a reporter? There are five types of questions ❓a reporter asks. And they’re all traps. Hi, I’m Carey Marin, a former journalist turned PR pro, here to give you all the tips on how to become media savvy 🎥✨, but first like and follow me. Just so you know, we’re not taught trap questions in journalism school. It’s just a reporter’s way of trying to simplify things for the interviewee in hopes of getting their best quotable quote 💬. Once you learn how to handle these trap questions, it gives you the best opportunity to get your message across! 🌟 The first trap is the A or B question. A reporter is asking you to choose 🤷🏻♀️from the two options they’ve given. The key here is you don’t have to pick one of their choices. The answer could be C or both or neither. Here’s an example. Which is more important, profits or people? In this instance, you don’t want to pick one over the other, so your answer would be both. Stay tuned for more trap questions and insights on media interviews. And let me know if you’ve ever been trapped by a reporter. #MediaSavvy #RealEstatePros #mediainterviews #trapquestions #InterviewReady #mediatips #publicrelations #mediarelations #PRgal

"GROUND RULES" As a reporter, I bristled whenever a public relations/affairs person explained the "ground rules" of an interview. My initial internal reaction was always along the lines of, "Don't tell me what I can ask and what I can't." It could sometimes lead to a strained encounter, depending on how those rules were expressed. One of the things that we teach our public affairs students at the Defense Information School is that a good military public affairs officer sets firm parameters around a media engagement, be it a press conference or a one-on-one interview. And to stick to their guns. But I tell my students that they can catch more flies with honey than with vinegar. Instead of using the phrase, "ground rules," consider "guidelines." Or "parameters." Better yet, don't use any phrase at all. "Hey (insert reporter name here), just wanted to let you know that I've got about ten minutes to spend with you, and I'm prepared to talk to you about (insert subject matter here). If you've got questions on other topics, I will have to get back to you on those, or I can direct you to a more appropriate resource." This way, the PAO sets the expectations in a non-threatening, relatable way with the journalist, and lessens the chance of the engagement going sideways before it even begins. What hacks do you have for a smooth and professional media engagement? #MediaEngagement #PublicAffairs #Media #InterviewPreparation #Journalism #Professionalism

Have you ever been trapped 🪤by a reporter? There are five types of questions ❓a reporter asks. And they’re all traps. Hi, I’m Carey Marin, a former journalist turned PR pro, here to give you all the tips on how to become media savvy 🎥✨, but first like and follow me. Just so you know, we’re not taught trap questions in journalism school. It’s just a reporter’s way of trying to simplify things for the interviewee in hopes of getting their best quotable quote 💬. Once you learn how to handle these trap questions, it gives you the best opportunity to get your message across! 🌟 The first trap is the A or B question. A reporter is asking you to choose 🤷🏻♀️from the two options they’ve given. The key here is you don’t have to pick one of their choices. The answer could be C or both or neither. Here’s an example. Which is more important, profits or people? In this instance, you don’t want to pick one over the other, so your answer would be both. Stay tuned for more trap questions and insights on media interviews. And let me know if you’ve ever been trapped by a reporter. #MediaSavvy #RealEstatePros #mediainterviews #trapquestions #InterviewReady #mediatips #publicrelations #mediarelations #PRgal

Those of you who know me well know that I spent the early part of my career working in political communication, and so it was a pleasure to have the opportunity to share my thoughts with CommPRO on last week's Harris Walz CNN interview. Key takeaways: they understood the assignment ... introduce, focus on issues, humanize, and most importantly, no major mistakes! https://lnkd.in/dznQWirn #politicalcommunication #leadershipcommunication #politics #mediatraining