Kwai for Business’ Post

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We’re thrilled to share our latest collaboration with our esteemed partner InfinitePay, featuring the iconic Xuxa – the beloved "Rainha dos Baixinhos" (Queen of the Little Ones). Our goal? To resonate with the very generation that grew up watching Xuxa, now leading the way in business. As Paolo Perez, Chief Design Officer of Cloudwalk, mentioned, Xuxa is the perfect bridge to connect with entrepreneurs in their 30s and 40s. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 🫅🏻 Creatively aligns Xuxa’s image as the 'Rainha das Taxas Baixinhas' (Queen of Low Fees) with InfinitePay’s value proposition 🎬 Engaging visual elements, including a 'Taxão' monster symbolizing high market fees, add humor and memetic appeal to emphasize InfinitePay’s competitive edge Check out more about this innovative campaign by reading up on propmark and Meio&Mensagem! Link to Propmark article: https://lnkd.in/gAkDCxPc Link to Meio & Mensagem article: https://lnkd.in/gAqEhQ8r   #KwaiForBusiness #InfinitePay

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