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We are thrilled to announce a groundbreaking partnership with Sharethrough, a pioneer in sustainable advertising solutions. This collaboration marks a significant step forward in promoting sustainability within the gaming industry, as Sharethrough gains access to Playdigo's extensive gaming traffic. By leveraging Playdigo's innovative gaming solutions and Sharethrough's commitment to sustainable advertising, brands can now engage with audiences in an environmentally conscious manner. This partnership not only enhances advertising practices within the gaming community but also demonstrates a shared commitment to sustainability. Together, Playdigo and Sharethrough are redefining advertising in gaming, offering a more sustainable approach for brands to connect with their audiences. Stay tuned for more updates on how this partnership will transform the gaming advertising landscape. #Gaming #Programmatic #Sustainability #Advertising #Partnership #Innovation

Today, gaming is a billion-dollar industry and one of the world’s most popular pastimes. So why has ad spend not yet caught up with its growth? 🤔💰 In the latest piece from our VP of Sales EMEA, Michael Smith, he breaks down: 👾 How gaming dominates entertainment and culture 🚧 Hurdles advertisers face when getting into gaming 🚀 How intrinsic in-game ads are closing the spending gap #AdvertisingSpend | #InGameAdvertising | #GamingTrends

In this episode, I'm speaking with Dima Pinchuk, the former VP of Marketing at SocialPoint studio in Barcelona and the ex-Global Marketing Director at Wargaming. ➡️ Dima joined Wargaming when it was a small studio of just 60 people and experienced firsthand its remarkable transformation into the global gaming powerhouse it is today. ➡️ We delve into the challenges of Marketing in games, the strategies behind successful game launches, and the importance of building trust within a team. 🎙 He also shares his experiences at PokerStars and SocialPoint, and we explore the future of marketing in the video game industry. Hope you’ll enjoy this! 😊 0.00 - 3:00 Where did you grow up? 3:00 - 5:00 Did you always know you’re going to work in video games? 5:00 - 8:00 Witnessing the Wargaming transformation 8:00 - 14:00 Wargaming’s marketing strategy 14:00 - 16:00 Growth & struggles 16:00 - 20:00 What do companies get wrong in marketing when launching a game? 20:00 - 24:00 Monetization 24:00 - 25.00 Do you need a lot of investment in order to launch the game successfully? 25.00 - 26:00 Premium games 26.00 - 28.00 PokerStars 28.00 - 30.00 Moving to Barcelona 30.00 - 33.00 Covid 33.00 - 42.00 SocialPoint 42.00 - 46.00 How to build a great team? 46.00 - 48.00 Common denominator that all great companies have 48.00 - 52.00 The future of video games 52.00 - 54.00 - Your personal future 🎧 Spotify: https://lnkd.in/deGA-XAD 🎧 ByteAction: https://lnkd.in/dDq2_q4a #gamesindustry #gamedev #gamepodcast #byteaction #videogames #gaming #gamesmarketing

Exciting news! We’re partnering with Anzu.io, a pioneer in intrinsic in-game advertising, to empower advertisers in measuring the environmental impact of, identifying reduction opportunities for, and compensating emissions from in-game ad campaigns. We applaud the Anzu team for being first-to-market in decarbonizing advertising in this rapidly expanding media channel! Read the details at the link in comments below. #adnetzero #garm #sustainability #gaming

🎮 Spotlight on Innovative Advertising: "Evony: The King's Return" Ad Campaign 🎮 Excited to share insights into Top Games Inc.'s groundbreaking approach to advertising with “Evony: The King's Return.” From captivating millions during the Super Bowl with a 30-second epic to forging innovative collaborations, such as the recent "Evony × Napoleon" venture, we've set new benchmarks in engaging our audience. The synergy between gaming and cinema, highlighted by our collaboration with Apple Original Films’ Napoleon, has redefined entertainment experiences, blending history with strategy in an immersive adventure. This strategy not only deepened our engagement with existing players but also expanded our community, showcasing the power of creative partnerships and strategic advertising in the gaming industry. As we continue to innovate and explore new frontiers, the journey of “Evony: The King's Return” is a testament to the endless possibilities when technology meets creativity. Here’s to more milestones ahead! #EvonyTheKingsReturn #InnovativeAdvertising #GamingIndustry

This time next week, Elin Jonsson from East Side Games will be halfway through exploring effective strategies for driving organic traffic to mobile games through brand and IP partnerships. We’ll emphasize the importance of tailoring content for each partner and how strategic collaborations can amplify reach and engagement. Key case studies, such as our successful campaigns with Trailer Park Boys and the Intergalactic Friendship Day event featuring Star Trek and Doctor Who, will illustrate the impact of aligned marketing efforts. By creating compelling marketing beats around real-world events, we achieved significant increases in installs and Day 1 retention. We’ll also discuss the value of fostering long-term relationships with brand partners, staying attuned to market relevance, and leveraging the potential of smaller or medium-sized IPs with passionate followings. 🎟 Still haven't got a pass? Register now 👉 https://lnkd.in/e6BP7Nmw #gamesforumsf2024 #gamesforum #mobilegaming #admonetization #mobilemarketing #adtech #productmonetization #alternativegrowth #useracquisition

Meet the company: Zynga! 🐕 A global leader in interactive entertainment, Zynga is one of the most robust game developers in the industry, as well as a next-generation platform for optimizing programmatic advertising. ⛓️ Some fun facts about Zynga: 🏰 They’ve got 23 locations worldwide 📲 They’ve hit over 6B mobile downloads 🌍 They’ve garnered global reach spanning 175 countries Owner of the world-renowned Take-Two Interactive, Zynga has a diverse portfolio consisting of some of the biggest hits we’ve seen in mobile gaming, including Farmville, Words With Friends, and Harry Potter: Puzzles & Spells. 🏎️ We’re pleased to be sharing another of the most cutting-edge companies in the world of mobile gaming! 🙌 —------- Like this content? 👍 Like ♻️ Share 💬 Comment 💡 Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.

Ready to dominate the Mobile Game #Advertising World? 🚀 Swipe through to find out about the Top #Ad Formats to use and get ahead of the competition! 💯 Read the full article 👉 https://lnkd.in/exeDyNS3 #tapnation #mobilegaming #gamedev #ua #monetization

Ready to dominate the Mobile Game #Advertising World? 🚀 Swipe through to find out about the Top #Ad Formats to use and get ahead of the competition! 💯 Read the full article 👉 https://lnkd.in/exeDyNS3 #tapnation #mobilegaming #gamedev #ua #monetization

Did You Know? In-game advertising is on the rise! . . . In-game advertising is booming, with revenue expected to hit $109 billion in 2024 and grow by 9.10% annually! By 2029, it could reach $169 billion. eRGADX is all set to run effective ads on your gaming app to help you take advantage of this growth and increase your earnings. Ready to get started? Visit our website for more info - https://bit.ly/4fGz83a #Gamingappmonetization #GamingApps #Ingameads #gamingrevenue #AdRevenue #VideoMonetization #eRGADX