L Catterton’s Post

Last week I was at Venture Garage getting a new key cut for my VW UP! (which they did in record time - highly recommend) and I had the lovely surprise of running into Martine, a client we partnered with back in 2019. We helped to develop the brand for her exciting new venture (pun intended 😉 ) - combining pet food and general supplies with the garage. Martine was smiling as she updated me on how well the branding has been serving her business. She noted how her van continues to turn heads and gather compliments - a testament to the enduring power of good design. Her advice for new businesses? "Get it all done at the outset, because once it's up and running you'll never get round to it." It’s encounters like these that highlight the lasting value of a well-crafted brand. Seeing a client years later, still excited and benefiting from our work, is incredibly fulfilling. It can be challenging to quantify the impact of effective branding, but the smile on Martine’s face and her feedback are great reminders of why we do what we do. It’s not just about creating something that looks good - it’s about creating an identity that stands the test of time and continues to support the business for years to come. #Branding #BrandValue #BusinessGrowth

New Year, new profile photo. One which isn’t a selfie, and doesn’t make it look like I have a runway projecting from the top of my head. What this photo says to me: 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗱𝗼𝗻𝗲 𝘂𝗽 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗽𝗼𝗶𝗻𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲. 𝗘𝘃𝗲𝗿𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗶𝘀 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆’𝘀 𝗻𝗲𝘄𝘀. 𝗬𝗼𝘂𝗿 𝗽𝗮𝘀𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀, 𝘁𝗶𝘁𝗹𝗲𝘀 𝗮𝗻𝗱 𝗮𝗰𝗰𝗼𝗹𝗮𝗱𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗹𝗲𝘀𝘀 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗯𝗲. 𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝗲𝗹𝗳 𝗶𝘀 𝘂𝗽 𝗮𝗵𝗲𝗮𝗱, 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲, 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂. It also says that after all these years of posing, I still don’t know what to do with my hands in a photo. Or indeed my mouth. Happy 2024. The year of being your best self. The year of making different happen. #Founder #Startup #media #marketing #advertising #adtech #truthtopower #beyourself #beyourbestself #resolutions

Branding is a competitive advantage if you can get it right - driving word-of-mouth, customer adoption, and team morale - so we made a big investment this time. Meet Tandem! Tandem improves company performance through continuous feedback. Here's what I love: - The name captures what we do, it's easy to spell and understand, and we got a great domain (tandem.team) - You can FEEL our brand across your experiences with us - ad, website, deck, product - We have a design system that's sophisticated AND easy-to-use - The logo is easily recognizable across platforms - It allows us to represent the diversity of our users and include employees across religions, race, geography, ability, age, etc. We also picked colors that enable accessibility across mediums. We're here to help everyone succeed at work! Here's what I learned: - Make logistics decisions early (e.g. new DBA or entity?), talk to a lawyer, and figure out what needs to be done pre- and post- launch - Pick a creative partner you can communicate with directly and that shares the same values. UntilNow put in the hard yards throughout the 12-week process. They challenged us, they went back (and forth and back...), and they delivered a thing of beauty! - Identify which co-founder is running point on the project and figure out when/how to align co-founders outside of creative meetings - Know how you want to prioritize the branding work as it can become all-consuming. At the time, I was deep in product and had to time box it ruthlessly. It was priority #4 and I stuck to that because UntilNow had agreed to fill in the gaps - The process is non-linear. You'll take 3 steps, 2 back, 1 sideways. Have an overall deadline and otherwise go with the process. - Differentiation comes from radical clarity on what you are and what's out there. Go deep on your industry and what's at the heart of your mission, vision, and product to carve out a brand that is differentiating - Make sure you can apply your brand, day-in, day-out. We pushed our creative partner hard on this. I kept saying, "I need to be able to make on-brand LinkedIn ads and decks with a couple clicks not a full-day photoshoot and Adobe pro license" - Sweat the details because they will come out, amplified. Don't hold back and spend the time if it's on your mind - Find someone who can translate your brand into product and website design for consistency and impact. We worked with the masterful Audrey T and she smashed it! - Start the domain transfer - i.e. email account - sooner so that you can start to build up trust in the domain. You don't want the domain failing on launch day - If you're switching domains, be ready for a long-tail of ops tasks and have a clear owner who can drive to completion and a deadline - People won't care about your brand as much as you do; if you launch the brand, accompany the launch with a product or feature that will actually help people

When a Major Brand Threw Down the Gauntlet... We didn’t just meet expectations. → We exceeded them! Behold this work of art Leo Aberdein and team proudly unleashed! Now, it’s YOUR turn to harness the full force of your brand. What statement do YOU want to make? Here’s how we can help: 1. Dream Big: → Tell us your boldest ideas. 2. Design Boldly: → Watch as we bring your vision to life. 3. Go Big: → Make a statement that can't be ignored. At ExpandaBrand, we specialize in turning the wildest dreams into inflatable reality. Are you ready to elevate your brand to new heights? → Let’s create something extraordinary together. Comment below or reach out to get started! #Branding #Marketing #sustainability #ExpandaBrand #Innovation

Crafting a unique brand is a game-changer! 🚀 At Evolution Pad, we're all about elevating your brand to new heights. Let's make your business the talk of the town! 📈 Ready to stand out? 🤩 Join the Evolution Pad and take your business to the next level. #BrandIdentity #BusinessGrowth #EvolutionPad

When driven leaders champion the work of brand they power their businesses and products with disproportionate and unfair advantage. Good branding is a complex, psychologically engineered toolset that harnesses everything from meaning to memory recall. Check out this stellar write up from Lauren Humphrey at Tandem- so many good tips for founders and seasoned leaders alike 🙌

At the foundation of every thriving venture lie impactful brands and dedicated visionaries. If you're ready to start your own journey to success, there are exciting options waiting for you. Take the leap and begin building your empire with powerful brands and dedicated efforts. #DreamBuilders #BrandPower #SuccessJourney

Your evolution is LIMITLESS. Meet your edge, Stretch a little beyond it, Expand, Take a breath Be grateful, and Go again. Before you know it, you won't recognise yourself. Vid: A compilation of branding shoot photos starting from February 2022. Megan Savill The Business Confidante #TheBusinessConfidante #FreedomBusiness #FreedomFounders #Evolution #Expansion #Growth

Just like how a little bit of sunlight and water can turn a tiny seed into a life bearing tree, ideation can turn our rough ideas into something that’s truly revolutionary! Join us and explore the endless possibilities that can grow from your imaginative seed! #creatoons #branding #brandstrategy #designthinking

🚀 Unveiling Rogue Nation's Brand Deck! Hey LinkedIn Fam, It's time to lift the curtain on something we've been passionately working on—our brand deck. Rogue Nation isn't just another agency. We’re a powerhouse of creativity, innovation, and unstoppable energy, ready to take your brand to the next level. Our 360° ecosystem service is tailored to meet all your branding needs, from digital marketing and SEO to investment opportunities and more. And the best part? We do it with style, sass, and a relentless drive for excellence. 🤔 Why Rogue Nation? - Customization is Our Forte: Whether you’re a startup with a 2K budget or looking to invest up to 2 lakhs, we’ve got solutions that fit your unique needs. - Empowered by Humans: With a dynamic team that's 50% women and 50% men , we bring diverse perspectives and unparalleled creativity to the table. - Real Impact: We collaborate with colleges, giving MBA and BBA students real-world opportunities to work with founders and grow together. We're not just building brands; we're building futures. Ready to join the Rogue Nation revolution? Check out our brand deck to see how we can transform your vision into reality. Let’s make magic together. 😌 #RogueNation #BrandBuilding #MarketingMagic #WomenEmpowerment #EntrepreneurLife