L2 Brands’ Post

https://lnkd.in/gtrXS76c In 2001, Bob Foxhoven, a visionary crew member, approached us with a bold proposal: to create the most legendary breaking event ever, sponsored by Red Bull. The notion of Red Bull, an energy drink synonymous with extreme sports, backing a breaking/hip-hop event, seemed far-fetched. Yet, it materialized in the most unforgettable manner, setting a new benchmark for breaking events worldwide. The event's success the following year raised the bar to new heights, surpassing any expectations within the breaking community. This experience was transformative for me, reshaping my career path entirely. Though I began my college journey as an engineering major, I quickly pivoted to marketing, driven by the events that unfolded. I launched and led an agency specializing in youth marketing with a focus on dance, which evolved into a 360 full-service marketing and advertising agency. Operating with over 20 full-time employees, I navigated both successes and challenges, learning valuable lessons about timing and the importance of valuing people along the way. Now, 23 years after that inaugural event in 2001, I find myself at the forefront of this project for Red Bull, the very project that altered the course of my life. I am tasked with the opportunity to reinvent and revive this legendary event in the most remarkable way possible. With the event looming on the horizon, my determination to maximize this project's success has never been stronger. I'm aiming to surpass the past, to recreate history. Let's see if we can make lightning strike twice. LFG, team!  #breakingsince2001 #redbull #redbulllordsofthefloor

On February 29, the Tennessee Titans broke ground on the new $2.1 billion Nissan Stadium, an event that brought together notable figures including Nashville's Mayor Freddie O’Connell, Titans owner Amy Adams Strunk, and country music stars Garth Brooks and Trisha Yearwood. Set for completion in 2027, this ambitious project aims to redefine the Nashville skyline and the concept of a sports stadium, incorporating 1.8 million square feet of space, 60,000 seats with enhanced sightlines, and a community space spanning 12,000 square feet, the first of its kind in an NFL stadium. A standout feature of the new stadium is its plan to host the country's largest rooftop bar, a sprawling 70,000-square-foot venue that promises to offer unparalleled views of the city and a unique experience for visitors. Furthermore, the construction phase of the stadium is expected to generate over 19,000 jobs and have a direct spending impact of $1.9 billion, showcasing the project's significant contribution to local economic growth. Beyond its economic impact, the stadium is part of a larger vision for the East Bank development, which aims to transform the area into a vibrant neighborhood, enhancing connectivity and accessibility while fostering community engagement through various initiatives, including collaborations with local schools and support for small and diverse businesses. Read more: https://lnkd.in/em2FSTD7

Whilst marketers' attention is focused on the usual suspects when it comes to the best Christmas ad debate on LinkedIn, Liverpool Football Club has snuck down the chimney to challenge for silverware on this front too 👇. 👑 TV duo Ricky Tomlinson and Sue Johnston, best known as Jim and Barbara Royle in The Royle Family, come together for Liverpool FC’s cracking Christmas advert. 🎅 Using the format of a classic seasonal tale, great scriptwriting taps into nostalgia on several fronts and has the right amount of humour to leave even the most Grinch-like United fans 😉 smiling. 🔴 Subtle integration of some of Liverpool's sponsors and own-brand products also keeps the content away from feeling commercial. 👏 Everything about this ad feels on-brand for Christmas and Liverpool FC. It's sure to be a hit with fans. 🎬 Watch the video here: https://lnkd.in/e_fdtrj9 Disclaimer: I am a Liverpool fan. ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me. #sportsindustry #sportsmarketing #sponsorship #sportsbiz #sponsorshipmarketing #sportsbusiness #StriveSays

Last Sunday’s Super Bowl was played in a futuristic smart stadium in Las Vegas. These stadiums are becoming more common, but Belden had a prominent role in developing one of the first. When Lucas Oil Stadium, which has a history of making changes to meet the evolving needs of fans, was selected for Super Bowl Super Bowl XLVI, the stadium’s executives and engineers knew that it was time to upgrade the tech stack to meet the changing demands of fans. By February 2012, when Super Bowl XLVI was played, it was a modernized venue with approximately 70,000 seats, game-day fan plazas, sponsorship zones, media broadcast areas, and fan interaction zones. When the decision was made to turn it into the first IP-enabled stadium, Belden again provided the solutions to make it happen. In the late summer of 2023, Lucas Oil Stadium debuted changes based on fan input and needs. A full sensory room in the southwest corner now enhances the gameday experience for guests with autism or other developmental disabilities. New security detectors speed up game entry, and there is a new section for learning about season tickets. Grab-and-go locations without attendants enable fans to get and pay for their own food and beverages. In this video, you can learn more about Belden’s role in connecting fans, broadcasters, and devices to all the action, uninterrupted. #superbowl #smartbuildings #sportsindustry #letsbuildthefuture

The future faces of baseball operation management are right here.

While we thought that bowling alleys had gone the way of many malls and movie theaters, it appears they’re still attracting customers looking to socialize without a steep price tag — and it has investors lining up to throw their shots. Consider that Bowlero, an ever-growing bowling giant based out of New York, has: 💸Raised ~$450m in funding. 💰Earned $1B in annual revenue. 📈Seen a 48% YoY increase in same-store sales. 👋Welcomed ~30m people through its bowling locations each year. Those are some staggering numbers that point to a larger trend in the industry. And while we don't have an answer just yet on whether or not bowling shoes will ever be cool, we do have some answers as to what the future of this industry might look like. Right this way for the latest issue of The Hustle.

Had the pleasure of spending my evening at Midgley Park, in the shadow of Windsor Park last night. such a great facility and it must be inspiring for young players to get to train and play so close to where the national team runs out. Doing in person demos is always a highlight for me for a couple of reasons. First of all, being around coaches is always the best. Tactics vary, techniques and approaches differ but coaches are coaches. There always tends to be the shared bond and language that is consistent across the space. Its always nice to be back round it. Second, I love the inquisitiveness of players. We are different at Playermaker, we are asking for a lot of trust from players that they won't notice our units on their boots and it won't effect their play. I enjoy the challenge of turning a "what the hell is this? Am not wearing that" into "that's actually really cool". Players want to get better badly but they also don't want to get beaten over the head about their weaknesses. Our technology has the potential to highlight weaknesses that previously could be hidden, so when talking to players, using the correct language to highlight the development aspect is key. I am looking forward to getting out and about more often over the coming months, especially as clubs enter buying periods so if you are interested in seeing how we work and bring value to all clubs, reach out and we will get something sorted! #football #soccer #playerdevelopment #sportstech

🏈 Excited about the Super Bowl? 🏈 Check out this article discussing the importance of keeping fans comfortable in stadiums to enhance their overall experience. Learn how prioritizing fan comfort, including aspects like restroom facilities, can significantly impact their enjoyment of the game. #superbowl 🏟️ https://lnkd.in/eiUuZUvu

I spent the entire last week on a staycation which started by watching Liverpool ⚽️🎊 My husband is a die-hard Liverpool fan and it’s been a family dream to see a live game. Luckily for us, they actually came to Pittsburgh and I caught their goal on camera 📸 It got me thinking about two things: 1) The dream doesn’t change— but the HOW might. We always envisioned seeing Liverpool play in Anfield Stadium— in the UK. While we still hope to make it there someday, we actually made our dream come true earlier and easier by adjusting the where and when. 2) What does winning look like? As a business owner, we made our goal for end of the year revenue come true by July—that’s five months ahead of schedule. But I realized— revenue isn’t everything. Profit, cashflow, peace of mind, work-life balance, and feeling energized are just as important (if not more). After an entire week off—I have more clarity than ever before on what winning looks like for me and CRDLE. I want to know 2 things: 1) What is your favorite soccer team (unfollow me if you say Manchester United —just kidding!😂) 2) What does winning look for you and how has it changed over time? #liverpool #pittsburgh #business

Learn more about the installation of the D|13 Sink System at Gillette Stadium. Link to the full case study here: https://ow.ly/16i150R5Sa5. #D13Group #IntegratedSinkSystem #CaseStudy #GilletteStadium