Lana Novytska’s Post

Wondering if you can successfully pull off an event - big, small, virtual, or in-person - even if you haven't planned anything, yet? The answer: yes. Read our latest DBC Insights post by Head of Marketing Services Aaron Peterson to learn four steps to plan and execute events in 2024 that will impact your marketing and business objectives. #events #eventplanning #eventstrategy #b2bevents #insights https://lnkd.in/e26YpCht

Hello LinkedIn fam! As we prepare for the grandeur of Seamless Asia 2024, let's delve into how events can be pivotal in scaling your company’s strategy. The Symphony of Scaling Through Events Imagine your company as an orchestra, each department playing its unique tune. Now picture events as the grand stage where these melodies harmonize to create a symphony that resonates far and wide. That’s the essence of leveraging events to scale your company’s strategy. Crafting a Masterpiece of Strategic Growth Research as the Blueprint: Just as an architect draws up plans, thorough research lays the foundation. It’s about understanding your audience and industry trends and aligning them with your company’s goals. Efficiency as the Rhythm: Automation in event planning is like setting a rhythm that ensures consistency and scalability. It’s about creating a workflow that’s as smooth as a well-rehearsed symphony. Partnerships as the Harmonies: Collaborating with vendors and partners adds depth and richness to your strategy. It’s these harmonies that enhance your event's reach and impact. As you scale, it’s crucial to maintain the essence of your brand. Consistency, attention to safety, and nurturing creativity are what make your events not just successful, but memorable. Seamless Asia 2024: The Stage for Strategic Scaling As we look towards Seamless Asia 2024, think of it as more than an event; it’s a platform for learning and sharing best practices in scaling strategies through events. Every session, every interaction, is an opportunity to refine your approach and amplify your company’s voice. So, are you ready to orchestrate your company’s growth story through events? Let’s come together at Seamless Asia 2024 to turn this vision into reality! Fancy a chance to network or showcase with the best? Book your chat with me — Reserve a spot here: https://lnkd.in/ge2uX_nX #CompanyGrowth #EventStrategy #SeamlessAsia #BusinessScaling #StrategicPartnerships #EventInnovation

Two top tips for 2024 - we can't see the future this early into the year, but we'll tell you what we know.

🌟 Welcome back, everyone! 🌟 As we embark on a brand new year, 2024 holds incredible promise for our dynamic events industry! 🎉✨ Super exciting opportunities for growth and innovation. To kickstart this year on the right note, here's two key strategies that can significantly elevate event planning in 2024: 1️⃣ Data-Driven Decision Making: Let's prioritize making informed decisions by leveraging data analytics. Every event activation should provide measurable data that helps us assess success, determine ROI for stakeholders, and establish metrics for continual improvement. The power of data is immense, guiding us toward optimizing strategies and outcomes. 2️⃣ Leveraging Event Technology: Building upon strong event foundations by integrating cutting-edge event technology is crucial. Networking tools and comprehensive information menus can offer attendees valuable pre-event experiences. Interactive features like Q&A sessions and real-time polling will enhance content engagement and provide key takeaways. Additionally, post-event engagement can be enriched through surveys and on-demand content—going beyond just videos—to maintain momentum and foster continued interaction. In embracing these strategies, we can enhance the event landscape, creating impactful and memorable experiences for all involved. I'm excited about the possibilities that 2024 holds for us and look forward to collaborating with each of you to drive innovation and success in the events industry. To learn how we've done this with our clients give us a call on +44 121 796 5800. Here's to a year filled with growth, learning, and unparalleled events! 🚀✨ #EventIndustry #Innovation #WelcomeBack #2024Opportunities

Sure, in-person events are a staple. But does attending trade shows REALLY translate into revenue for your business? Let’s break it down. Whether an exhibition is successful or not relies on two things. 1️⃣ Attendee turnout and engagement.  It's not just about how many people show up; it's about how they interact with your brand. 2️⃣ The effectiveness of your events, marketing and sales team. The skills and preparedness of your team on the ground make a huge difference. These two factors combined will depend on the ROI you achieve. AKA, this will make or break how profitable it is. Think about the overall cost; It's not just about the booth fee, it’s travel, accommodation, promotional materials, and staff time. This high investment doesn't always guarantee a high return. Why? Because there's a lot that can go wrong. 👉 Unpredictable attendee numbers. 👉 Your sales team's performance on the day. 👉 Intense, real-life competition. With limited data and insights, understanding WHY your booth isn't converting leads into sales can be a guessing game. However, trade shows can be a powerful tool for business growth, provided you have a well-thought-out strategy. A robust plan covering pre-show preparations, on-floor tactics, and post-show follow-ups, mixed with your overall marketing efforts, is essential for success. So, ready to make the most of your next exhibition? Check out our carousel below! OR read our free-to-access guide, How To Boost The ROI Of Your Exhibition Stand, to turn these challenges into opportunities. It’s linked in the comments below. 👇 #TradeShowSuccess #MarketingStrategy #BusinessGrowth #TradeShow #EventMarketing

For all my manufacturing contacts out there - this is an important one. Pay close attention to points 4 & 5. Just this week I was speaking to a manufacturer who openly talked about the business's challenges surrounding new lead generation. "We're the world's best-kept secret. Everyone we work with loves us, but we don't pick up business from anyone new" (paraphrasing here, but that's the jist of it) It turns out that the business has no real marketing strategy, or data, but still invested heavily in events and tradeshows - meeting the same people every time. No events follow-up, no real events promotion and no means of recording prospect data. A very common theme within the sector.

Do trade shows not work? A post went LinkedIn viral saying that trade shows do not work. Why? Because there are too many people. Food and coffee are bad. Oh, and air conditioning. 🤔 This post is not about calling anybody out. This tech CEO ran their own event program and had incredible success. Good for them. Total respect and events still win. Happy ending? Well, the message is that trade shows are bad. And they are not. Do they need to change? Hell yeah. Can the experience be better? Of course. But trade shows had one of the best years EVER. At UFI Global Congress, Sophie Holt from Explori shared how the NPS benchmark for trade shows became positive for the first time in a decade in 2022 and 2023. Gartner shared in a recent survey how events are the #1 budget item for tech companies with a $100M budget. This is data. Not an anecdotal opinion. Now, does an owned program work better than a third-party investment? It surely can. I would question the discoverability of owned events beyond your current customer base unless you transition it to a Dreamforce or Inbound model. That takes time. The reality is that you probably need both, at least until you build a brand and customer base strong enough not to need third-party events. Speaking about brand, it is essential to show up at industry trade shows. I've repeatedly demonstrated to my clients that attending specific events goes beyond closing business. You are not on the map if you don't show up. I am thrilled that running a user event was a game-changing moment for this CEO. Event-led go-to-market. Let's go! But trade shows do work. They are working more than ever and for many of us. BTW, I am wrapping up 2023 with a breakdown of what events will thrive in 2024 and how you can position yourself for growth. I touch on trade shows, small events, and attendance in 2024. In my free newsletter. Find the link at the top of my profile.

Are Trade Shows Still a Good Investment for your Company in the digital age where online marketing reigns supreme? With the rise of virtual events and digital networking platforms, some may question the value of attending trade shows. However, the benefits of face-to-face interactions, networking opportunities, and showcasing your products or services in person cannot be understated. Trade shows provide a unique opportunity to connect with potential customers, build brand awareness, and stay ahead of industry trends. So, while the landscape of marketing may be evolving, trade shows continue to be a valuable investment for companies looking to make a lasting impression and establish meaningful connections within their industry. #TradeShow #EventsMarketing #b2bmarketing #industrial https://hubs.ly/Q02ycq_f0

Lacking inspiration for your next event? Here, we turn to the industry that’s throwing some of the most epic events in the world right now. From SXSW to Hubspot’s Inbound, it’s no secret the tech industry puts on some of the most successful, world-renown events 🧑💻 Whether it’s an in-house meeting or a huge industry convention, event planners can learn a lot from how this industry approaches its gatherings. Whether you take inspiration from the sheer scale of their events or simply from the no-holds-barred partnership strategies, we think you’ll appreciate the effort that goes into planning events that reach far beyond Silicon Valley. Here are some tips and tricks to help you plan your next event, using that tech industry mindset 🧠 https://lnkd.in/gZsw9HSW #eventplanningtips #corporateevents #eventplanning #freeservice #venuecrew