Lakeside Software’s Post

Building a Strong Team Culture Through Social Events and Activities Our CEO was recently featured in a Forbes article discussing the importance of building a culture of internal collaboration. In the article, Ali shared his thoughts on the benefits of planning team social events and activities: Fostering Real Friendships: Social events and activities provide opportunities for employees to get to know each other outside of work, which can help to build stronger relationships and friendships. Encouraging Collaboration Across Departments: When employees feel comfortable and connected with each other, they are more likely to collaborate with colleagues from other departments. This can lead to better problem-solving, innovation, and overall company performance. Creating a Fun and Inviting Work Environment: Social events and activities can help to create a more fun and inviting work environment, which can lead to increased employee morale and satisfaction. We're fortunate to have friends in the Orlando community, like Kyle and Bobby from 302 Interactive, who truly understand the nuance of building internal culture through social activities with their innovative Joybreak events, and Tim Hill of Intuitive Research and Technology Corporation who's also President at Central Florida Navy League where they host quite the pickleball tournament. If you are looking for ways to build a stronger team culture at your company start planning some team social events and activities. Be sure to read the full article on Forbes.

Most of our customers are multi-billion, global enterprises. There are many reasons for how that happened, but primarily is because that’s where budget for employer brand has existed. Which lead me to… well why aren’t “smaller” companies prioritizing employer brand? What about my startup? Even though, we’re experts in the space, are we doing the right things for our employer brand? The reality is an employer brand strategy is the last thing on your mind as a startup. For most founders, they probably don’t even know what that even means. You have far too many other priorities, even though hiring the best people is one of them. And that is where I realized something important. My personal brand speaks to our employer brand and our corporate brand — all in one. The more I share authentic content, insights, and even behind-the-scenes glimpses of our journey, the more people reach out — not just for our software, but for job opportunities too. Whether it’s potential candidates asking about openings or businesses exploring partnerships, the connection between my personal brand and the company’s growth is becoming crystal clear. As the founder, the way I show up — transparently and consistently — directly influences how others perceive our company, both as an employer and a vendor. It’s proof that your personal brand is never just a “side project”; it can be a driving force for shaping your company’s reputation and success. This experience is a reminder that the lines between personal and corporate branding are more blurred than ever. Embracing this intersection can have a powerful and tangible impact — on your culture, your talent attraction, and your business growth. 📷 Credit to our Head of Growth for this gem of a photo ...if only Boston had waves like that

Hey there, business owners and entrepreneurs! Let's talk about the power of branding and its impact on your employees' morale and motivation. I know, I know, it's not the most exciting topic, but trust me, it's worth reading (and maybe even worth a raise for your hardworking team). Think about it – when your brand is strong and well-defined, it creates a sense of pride and ownership among your employees. They feel like they are a part of something bigger than just a job; they are part of a brand that stands for something meaningful. And that's pretty darn motivating if you ask me. Plus, strong branding can also attract top talent to your company. When people see that you have a clear vision and mission, they are more likely to want to be a part of it. It's like being on the winning team – who wouldn't want that? But let's not forget about the little things that make a big difference in employee morale. When your brand is consistent across all platforms and touchpoints, it creates a sense of trust and reliability for both your customers and employees. No one wants to work for a company with an identity crisis. And let's be real here – happy employees equal happy customers. When your team is motivated and proud of their work, it shows in their interactions with customers. They become brand ambassadors without even realizing it. So don't underestimate the power of branding when it comes to your employees' morale and motivation. Invest in creating a strong brand identity, and watch as your team becomes even more dedicated to making your business successful (and maybe even more deserving of that raise). Cheers to strong branding!

Just because I mainly explore Personal Branding through the lens of business owners does not mean that other industry professionals shouldn't leverage it! These industries in particular are already showing signs of leveraging Personal Branding to differentiate their services. I cannot stress enough just how prolific this strategy is about to become in the upcoming years. Organisations as well as individuals will need to realign their strategies and their communications to accommodate Personal Branding. Here's why I think these industries are primed and ready to go: 1. Financial Services  Why: Trust and credibility are essential in the financial world. Personal branding helps professionals establish themselves as reliable experts, build client relationships, and stand out in a competitive market. 2. Real Estate   Why: Clients are more likely to choose agents they know and trust. Personal branding allows real estate agents to showcase their knowledge, personality, and dedication, making them the go-to choice in their area. 3. Healthcare and Wellness   Why: Personal branding for doctors, wellness coaches, and therapists builds trust and empathy with patients. It highlights their expertise and approachability, fostering stronger patient-practitioner relationships. 4. Creative Industries (Designers, Photographers, Event Planners)   Why: In industries driven by creativity, showcasing a unique personal brand is vital for standing out. It demonstrates style, experience, and the ability to deliver bespoke solutions, attracting the right clientele. 5. Consulting and Coaching   Why: The success of consultants and coaches often hinges on their reputation. Personal branding solidifies their authority and helps attract the right clients who resonate with their values and methodologies. 6. Technology and Start-ups   Why: In a fast-paced, innovative field, founders and tech professionals need strong personal brands to attract investors, build a loyal user base, and recruit top talent. A personal brand positions them as thought leaders in an ever-evolving space. These industries thrive on trust, expertise, and visibility, making personal branding not just a strategy but a necessity! #personalbranding #brandstrategy #brandcommunication

🔎 Are you looking to create unforgettable experiences for your customers and employees? Consider custom-branded boxes for onboarding new team members or unique gift boxes for your top clients. ⭐ Wenning Branding can assist with custom-branded boxes to boost brand awareness and enhance employee morale. Check out our catalog with the link below and message me for more about a personalized presentation just for you! #Branding #EmployeeExperience #CustomerExperience

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴: most companies either don't do it or do it wrong. Why? Because it's still a corporate-controlled snooze fest. They roll out dull, cookie-cutter content that says nothing about what it’s 𝘳𝘦𝘢𝘭𝘭𝘺 like to work there. Same with people programs — designed from the top down like some bureaucratic assembly line.😂 Here’s the truth: if you want to stop being boring and attract real talent, flip the script. Let your people 𝘵𝘦𝘭𝘭 their 𝚘̲𝚠̲𝚗̲ story. Let them 𝘥𝘦𝘴𝘪𝘨𝘯 their 𝚘̲𝚠̲𝚗̲ experience. You want engagement? Trust them to take the wheel. As the French say, "On ne peut rien faire de grand sans grands hommes" — "You can't do anything great without great people." So maybe stop micromanaging theirs.

Startup branding mistakes I see every week. (that you should avoid) In my work with startups, these collaboration-related branding errors keep showing up. Are you making any of them? 👇 ✓ The "lone wolf" syndrome • Trying to do everything in-house • Reluctant to seek outside expertise Fix: Embrace collaboration. Partner with experts to fill skill gaps. ✓ Ignoring customer feedback • Developing brand in isolation • Not involving users in the process Fix: Co-create with your audience. Their input is invaluable. ✓ Siloed departments • Marketing team disconnected from product • Inconsistent brand messaging across teams Fix: Foster cross-functional collaboration. Align all teams on brand vision. ✓ Overlooking partnerships • Missing opportunities for co-branding • Not leveraging industry relationships Fix: Seek strategic partnerships. Amplify your reach through collaboration. ✓ Neglecting employee advocacy • Not involving team in brand building • Underutilizing internal brand ambassadors Fix: Empower your team. They're your best brand advocates. A SaaS startup collaborated with users to redesign their product interface. The result was a 40% increase in user satisfaction and 25% more referrals. 💡 Quick Tip: Your startup's brand strength = Internal alignment x External collaborations. ♻️ Repost for that brand or business that needs to see this. —————————————————— If you're looking to foster a collaborative approach to your startup's branding, I can help you create strategies that leverage collective expertise and build a stronger, more resonant brand.

Embracing the Future: The Power of Innovation and Personal Branding As we navigate through the ever-evolving landscape of the professional world, two themes consistently stand out the importance of personal branding. Innovation is not just about groundbreaking technology or disruptive business models; it's about the mindset that drives us to improve every day. It's about looking at challenges as opportunities and embracing change as a catalyst for growth. On the other hand, personal branding has become more crucial than ever. It's about sharing your unique story, your expertise, and your vision. It's about building a network that resonates with your values and contributes to your professional journey. So, let's take a moment to reflect on our own paths. Are we pushing the boundaries of what's possible? Are we crafting a personal brand that truly represents who we are and what we stand for? Share your thoughts and experiences on how innovation and personal branding have shaped your career. Let's inspire and be inspired, as we all strive to leave a mark in our respective fields. #Innovation #PersonalBranding #CareerGrowth #LinkedInTr

Himanshu Arora, Co-Founder of SocialPanga, talks about the growing emphasis on workplace culture in today’s corporate landscape and how companies are going beyond aesthetics and high incentives to foster healthy work environments. Follow the link in the comments to know more! #advertising #marketing #guestpost

This was a really insightful and refreshing interview with Martin Pixelbuilders. Culture is so important for business success because it keeps your best people, and they are the ones that help you reach your full potential. Are your values and culture reinforced consistently? If not, it's time to live by them. Values shouldn't just be words; they should create an environment everyone wants to be a part of. Martin Oates shared some brilliant ideas and tips on the importance of values and culture, particularly what has worked for them. It's refreshing to see a business who truly live by their principles. Check out the full interview on our blog! If you're looking to enhance your own business culture, reach out. We are really passionate about helping our clients fostering great workplace cultures. #BusinessCulture #ValuesInAction #Leadership #Interview #Pixelbuilders