Larisse Milato’s Post

How to shoot for gold in marketing? - A lesson from Yusuf Dikec 🔫 Even gold medalists have not enjoyed the kind of virality garnered by the Turkish sharpshooter in the Paris Olympics. 🥈 He has been at the top of every meme leaderboard for the past week, which begs the question - HOW & WHY did he get so viral? To understand this, we need to look at the first piece of information that was spread - A photo captured at the right moment. 📸 > The first thought most of us undoubtedly had was - This is what a professional hitman would probably look like, if he disguised himself as an Olympic athlete. In today’s world, the right visual can do wonders and it was the right photo of Dikec - In casual attire, no gears, just one hand in pocket that fueled this thought in our minds. > Second, the Olympics are a big deal! We expect every athlete to be poker faced, to go with our stereotypical image of ‘competitive demeanour’. But to our surprise, Dikec walked in with a calm and relaxed vibe, which posed a stark contrast, making him stand out instantly. And brands have already been using this tactic with rebel branding - Paper Boat talks about embracing nostalgia instead of becoming part of the “new and improved” clique. Another example is Fastrack, which revolves its communication around being young, new and “moving on” as compared to other brands who talk about timeless elegance. > Third, the Olympics are full of athletes that have an air of stress, waiting for their turn with bated breath. They practise for years, honing their skills just for that one moment that might just make history. But then came Dikec, in casual attire, wearing just a normal pair of glasses, one hand in pocket, appearing almost as if he didn’t care about winning! Luxury brands like Dior or Gucci apply this aloofness to their branding efforts, offering no explanation for premium prices; making them even more enticing to customers! But the most important marketing lesson that we can probably take from this is the art of doing nothing, but doing it well. So, Cadbury 5star , if you’re reading this - We’ve found the perfect brand ambassador for your next campaigns to come ahead! #olympics2024 #silvermedal #contentmarketing #dadofad #creativeagency #agencylife

2024 Paris Olympics and a Century of Fashion History: How Fashion Shapes Culture Discover the rich tapestry where fashion meets history and culture! From Louis XIV's influence on governance through fashion to Vogue World 2024 prepping for the Paris Olympics, we're reviving French fashion's glory at Place Vendôme. 1920s: The Bicycle Chic Revolution In the 1920s, bicycles powered sporty leisure wear, liberating women with styles advocated by Coco Chanel. #Trendscopes's insights on consumer preferences ensure your designs resonate with today's audience. 1930s: Embracing Athleticism Amid the 1936 Berlin Olympics, Jesse Owens broke barriers, and Parisian brands like Maison streamlined designs during economic downturns. #Trendscopes helps in optimizing inventory and pricing strategies. 1940s: Nautical Elegance The 1948 London Olympics introduced women's rowing, paralleled by Picasso's sailor shirt trend. Explore how #Trendscopes can guide your brand in reviving timeless classics. 1950s: The New Look of Equestrianism Dior's New Look in the 1950s celebrated equestrian motifs. Partner with #Trendscopes to set competitive pricing and track market trends effectively. 1960s: Space Age Innovation Andre Courrèges and Pierre Cardin ushered in the Space Age, influencing fashion with minimalistic styles. #Trendscopes's market insights ensure your brand stays ahead. 1970s: Gymnastics at Versailles Gymnastics-inspired chiffon dresses paid homage to the Versailles fashion battle. Let #Trendscopes optimize your assortment planning for maximum impact. 1980s: Martial Arts and Avant-Garde Design Eastern martial arts inspired avant-garde designs by Yohji Yamamoto and Rei Kawakubo in the 1980s. Leverage #Trendscopes’s data-driven approach for strategic growth. 1990s: Soccer's Fashion Forward AnoYai's homage in Azzedine Alaïa marked France's 1998 World Cup victory. Explore #Trendscopes’s tools for competitive pricing and market analytics. 2000s: Tennis Trendsetters The Williams sisters defined tennis fashion in the 2000s. Utilize #Trendscopes's platform to refine your product strategies. 2010s: Hip-Hop Culture Influence Breakdancing at the 2024 Olympics reflects the street culture of the 2010s. #Trendscopes offers actionable insights to adapt to evolving consumer preferences. Discover how #Trendscopes can elevate your brand's strategy for the 2024 Paris Olympics and beyond. Explore #Trendscopes to transform historical fashion into contemporary success stories! Visit us at https://lnkd.in/gbBCpewG #VogueWorldParis2024 #ParisFashionWeek #FashionCapital #HauteCouture #FashionForward #RunwayTrends #ParisStyle #FashionWeek2024 #DesignerShowcase #FashionInnovation

A new trend is emerging: #luxurybrands are partnering with #athletes to elevate their image and reach new #audiences. Gone are the days of solely relying on #celebrities. Today's athletes, thanks to #socialmedia, boast immense influence and are seen as positive and wholesome #rolemodels – a safer bet for scandal-wary brands.

💔 "𝐓𝐡𝐞 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐢𝐧𝐠 𝐨𝐟 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐖𝐞𝐞𝐤" Back in 2021, The Business of Fashion dropped an article called "𝐓𝐡𝐞 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐢𝐧𝐠 𝐨𝐟 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐖𝐞𝐞𝐤". Sure it came as a result of a global pandemic, but it already signalled that designers didn't have to rely solely on runway shows anymore. Instead, they were turning to Instagram to connect with consumers. Now, in 2024, the fashion world is still in flux. I saw a post on LinkedIn saying, "Fashion has outgrown the fashion industry," and honestly, it's hard to argue. 🏈 Take the Super Bowl vs NYFW battle, for instance. It's got people wondering if skipping Fashion Week for the Super Bowl might have actually been the smarter business move. The relationship between fashion and sports is getting tighter by the day, as there's the need to do so for amplification purposes. I've seen it firsthand in luxury hospitality, where we'd team up with sports events to give our guests top-notch experiences or court VICs. 👇 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐩𝐨𝐫𝐭𝐬 (𝐚𝐦𝐨𝐧𝐠𝐬𝐭 𝐦𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫𝐬!): - Jannik Sinner revolutionised Wimbledon with his Gucci deal - Carlos Alcaraz is Louis Vuitton's latest ambassador - Hugo Boss's Hugo brand will design apparel for the newly rebranded Visa Cash App RB F1 team - LVMH is a premium partner of the 2024 Paris Olympic and Paralympic Games 💡 What's your favourite partnership so far? #luxuryindustry #fashionindustry #luxuryanalyst #luxurycustomer

Decathlon Gets a Makeover! New Logo Unveiled After 48 Years Calling all athletes and fitness enthusiasts! Decathlon just dropped a brand new logo, and it's got us feeling sporty and curious. After nearly five decades, they've decided to shake things up with a fresh look. What's New? The "Orbit" Symbol: Say hello to the new centerpiece - a dynamic circle dubbed the "Orbit." This isn't just a random shape, though. The circle represents Decathlon's commitment to sustainability (think circular economy!), while the peak can symbolize anything from a mountain you're about to conquer to a wave you're ready to ride! A Wordmark Refresh: The Decathlon wordmark got a subtle tweak as well, keeping things modern and clean. A Symbol for Every Product? Just like Nike's iconic Swoosh, the Orbit has the potential to become instantly recognizable on all Decathlon products, creating a unified brand experience. Why the Change? It's a sign of progress! Decathlon's new logo reflects their commitment to innovation and staying relevant in the ever-evolving world of sports. So, what do YOU think? Does the new Decathlon logo resonate with you? Does the "Orbit" remind you of anything else? Hit us with your thoughts and reactions in the comments below! #Decathlon #NewLogo #SportyStyle #DesiFitness #BrandEvolution #gym #sportsshoes #startup

Hopefully, I'm not late to the show; I just saw Simone Biles break yet another Olympic record (what can't she do). France’s fashion game and the Olympics have hit the perfect match with Jacquemus in the spotlight! Their recent campaign's creativity is probably the most innovative we've seen. As marketers and brand managers, we can learn a lot from how they’ve merged sports and style. The entire campaign has been built with an immersive objective in mind, ensuring the audience feels as if they're part of something much bigger. Sometimes, we box ourselves in with limits, but I think this is a prime example of pushing boundaries and blending different industries to create something outstanding. Who knew fashion and a global sporting event would cross over? What were your favorite moments? Comment below👇🏿 For the latest in Branding and Marketing, follow Nancy Ampaw, MSc. #Olympics #Branding #Advertising #Marketing

A Denim-Driven Approach to Brand Exposure | #HUGO x #RB Special Livery: Ahead of the Singapore Grand Prix this weekend, HUGO and Visa Cash App Red Bull Racing (VCARB) are back in the media spotlight with their new special livery for the race. This denim-inspired livery, designed in collaboration with the HUGO team, marks a significant milestone for fashion sponsors in F1. While special liveries aren't new to the sport, this will be the first fashion-inspired livery in 30 years. Daniel Ricciardo, driver for VCARB, commented: "Over the years we've seen fashion brands join forces with F1 teams and drivers, especially when it comes to outfits, but never have we seen any of them take this step in fully immersing themselves on track too." HUGO has made remarkable strides with their VCARB partnership in their inaugural year as a team sponsor. Earlier this year, their brand ambassador pop-ups during the Miami GP generated tens of millions of impressions on social over the course of the race weekend. Now, they're expanding from social media exposure to worldwide TV coverage. This move follows the 2023 Singapore GP's record-breaking US viewership of 1.375 million on ESPN last year. The unique livery is poised to generate massive brand awareness for HUGO this weekend. As for their social media rollout promoting the livery, they have followed the trend of blending CGI with reality, creating a larger-than-life view of the RB livery. Following popular trends within a social media audience is crucial for generating maximum engagement and impressions. The CGI-reality fusion has resonated well with fashion audiences, setting the stage for positive engagement before HUGO's race weekend content strategy. HUGO's Claim 5 initiative is driving the brand miles ahead of its competitors, with a clear focus on goals set by its pillars. The 'Boost Brands' pillar, in particular, sets HUGO apart from other lifestyle brands, aiming to excite customers through impactful social content and major collaborations, like this one with VCARB. With their impressive performance this year, expectations for HUGO's next steps are at an all-time high. Could this mark the beginning of a new era of blending fashion and motorsport on track?

This week has been filled with news in the sports world, especially following the results of the Laver Cup! 🎾 💡 Did you hear the news? The Business of Fashion recently highlighted some critical developments: Adidas' Turnaround Under CEO @Bjorn Gulden: Under Bjorn Gulden's leadership, Adidas is undergoing a transformative phase, revitalizing its brand by enhancing product offerings and improving market presence. His vision aims to restore profitability and elevate the brand's status in the competitive sportswear landscape. Nike CEO John Donahoe to Step Down: In a significant shift, Nike’s CEO John Donahoe will step down amid ongoing challenges in the retail sector. His departure marks a pivotal moment as Nike adapts to a changing market environment and seeks to reinforce its leadership during these uncertain times. As the sports industry evolves, athletes are emerging as influential figures in Fashion. Athletes are not just performing at the highest level; they are influencing fashion, embodying the spirit of innovation and excellence that luxury brands strive for. This intersection presents exciting opportunities for brands to stay relevant in an increasingly competitive landscape. 📰 Don’t miss out on our latest insights! 🔗 Discover how the convergence of Sports and Fashion is shaping the future of the industry: https://lnkd.in/d_TtDnUB #BeyondLuxury #BeyondFashion #Fashion #Tennis #Adidas #Nike #LaverCup #LuxuryInsights

A historic photograph from the Olympics 2024 📸 Noah Lyles wins Olympic 100m gold in closest finish in modern history🥇 Every detail matters in the high-stakes world of the 100m Olympic race. Participants wear custom jerseys that aren't just about style but performance, unity, and national pride ❤️ Similarly, companies and brands must recognize the significance of custom brand kits, including t-shirts and socks, for their employees. Here’s why: 🔹 𝐓𝐞𝐚𝐦 𝐔𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐌𝐨𝐫𝐚𝐥𝐞 Just as Olympic jerseys foster a sense of national pride and unity among athletes, custom brand kits create a sense of belonging and team spirit among employees. 🔹 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐦 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 Olympic jerseys make athletes instantly recognizable, reflecting the professionalism and identity of their nation. Custom brand kits do the same for companies, ensuring employees represent the brand consistently and professionally, whether in the office or at external events. 🔹 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 When athletes wear their jerseys, they promote their country to a global audience. Likewise, employees wearing branded apparel act as walking advertisements, enhancing brand visibility and recognition wherever they go. 🔹 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 Olympic jerseys are designed for peak performance, taking into account the specific needs of athletes. Custom brand kits should also prioritize comfort and functionality, providing employees with high-quality, comfortable clothing that enables them to perform their duties efficiently and with pride. Custom brand kits for companies play a crucial role in fostering team spirit, enhancing brand identity, and creating a cohesive, professional appearance 👀 👉 If you’re looking to elevate your company’s branding with unique and high-quality custom socks, look no further than Sockrates Custom Socks. Our designs will help your brand stand out and leave a lasting impression. Let's create something amazing together! #Branding #TeamSpirit #SockratesCustomSocks

The 2024 summer Olympics, despite its coverage of 39 sports, was not merely a showcase of athleticism and strength. It was the epicenter of the fashion world, with designers transforming the games into a two-week-long exhibition of artistry and experimentation. For the sports giant Nike, the podium became a runway. For the event’s lead sponsor LVMH, monogrammed medal trays gave them the perfect photo-op with the world’s top athletes. For independent French designers like Jeanne Friot, the opening ceremony was a catwalk, catapulting their pieces into the limelight. While some brands took advantage of the games global reach, not all opportunities were seized. Some notable celebrities in attendance were not outfitted by a singular designer and LVMH didn’t send its most high-profile ambassadors to the games. As the event’s official sponsor, it would have been a great play—French VIPs representing the brand in the cheering section. Take note of Ralph Lauren, the brand that not only outfitted the US team at the opening ceremony but American celebrities also wore the designer as they watched from the stands. With their signature color palette and infamous flag sweater, RL effortlessly transcended the boundary between athlete and spectator, and their long-standing commitment to patriotic design was perfectly positioned to capitalize on the event. The Olympics are an exposition of national pride. For fashion brands, it is critical to tap into narratives and events like this to generate a cohesive image from the podium to bleachers. RL did this the best, and so got the gold.