Fazer’s Post

The most interesting part about this year's Olympic games is that its not just about athletic/sports brands such as adidas, Reebok or Nike but is also about brands that reflect a bold stand through their name that depicts not only just class but luxury too. I also like how Yejin Lee explains in her post so as to 𝐖𝐡𝐲 𝐚𝐫𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐟𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐨𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 1. Global Attention ↳ According to the Paris Tourism Office, 15.3 million visitors are expected in Paris during the Olympics. Time reports that the opening ceremony will captivate around 1.5 billion viewers globally. 2. Brand Exposure and Presence ↳ For instance, Louis Vuitton’s trunks will be featured during key moments, enhancing their visibility and connection with the audience. 3. Instant Emotional Connection with Audiences ↳ "Normally, brands have to generate feelings of passion and enthusiasm through expensive marketing campaigns, but with the Olympics, these feelings are already heightened, giving them an instantaneous emotional connection to viewers," says Thomas Serrano, founder of Exclamation Group (Forbes) #Olympicgames #fashion #luxurybrands

This week has been filled with news in the sports world, especially following the results of the Laver Cup! 🎾 💡 Did you hear the news? The Business of Fashion recently highlighted some critical developments: Adidas' Turnaround Under CEO @Bjorn Gulden: Under Bjorn Gulden's leadership, Adidas is undergoing a transformative phase, revitalizing its brand by enhancing product offerings and improving market presence. His vision aims to restore profitability and elevate the brand's status in the competitive sportswear landscape. Nike CEO John Donahoe to Step Down: In a significant shift, Nike’s CEO John Donahoe will step down amid ongoing challenges in the retail sector. His departure marks a pivotal moment as Nike adapts to a changing market environment and seeks to reinforce its leadership during these uncertain times. As the sports industry evolves, athletes are emerging as influential figures in Fashion. Athletes are not just performing at the highest level; they are influencing fashion, embodying the spirit of innovation and excellence that luxury brands strive for. This intersection presents exciting opportunities for brands to stay relevant in an increasingly competitive landscape. 📰 Don’t miss out on our latest insights! 🔗 Discover how the convergence of Sports and Fashion is shaping the future of the industry: https://lnkd.in/d_TtDnUB #BeyondLuxury #BeyondFashion #Fashion #Tennis #Adidas #Nike #LaverCup #LuxuryInsights

2024 Paris Olympics and a Century of Fashion History: How Fashion Shapes Culture Discover the rich tapestry where fashion meets history and culture! From Louis XIV's influence on governance through fashion to Vogue World 2024 prepping for the Paris Olympics, we're reviving French fashion's glory at Place Vendôme. 1920s: The Bicycle Chic Revolution In the 1920s, bicycles powered sporty leisure wear, liberating women with styles advocated by Coco Chanel. #Trendscopes's insights on consumer preferences ensure your designs resonate with today's audience. 1930s: Embracing Athleticism Amid the 1936 Berlin Olympics, Jesse Owens broke barriers, and Parisian brands like Maison streamlined designs during economic downturns. #Trendscopes helps in optimizing inventory and pricing strategies. 1940s: Nautical Elegance The 1948 London Olympics introduced women's rowing, paralleled by Picasso's sailor shirt trend. Explore how #Trendscopes can guide your brand in reviving timeless classics. 1950s: The New Look of Equestrianism Dior's New Look in the 1950s celebrated equestrian motifs. Partner with #Trendscopes to set competitive pricing and track market trends effectively. 1960s: Space Age Innovation Andre Courrèges and Pierre Cardin ushered in the Space Age, influencing fashion with minimalistic styles. #Trendscopes's market insights ensure your brand stays ahead. 1970s: Gymnastics at Versailles Gymnastics-inspired chiffon dresses paid homage to the Versailles fashion battle. Let #Trendscopes optimize your assortment planning for maximum impact. 1980s: Martial Arts and Avant-Garde Design Eastern martial arts inspired avant-garde designs by Yohji Yamamoto and Rei Kawakubo in the 1980s. Leverage #Trendscopes’s data-driven approach for strategic growth. 1990s: Soccer's Fashion Forward AnoYai's homage in Azzedine Alaïa marked France's 1998 World Cup victory. Explore #Trendscopes’s tools for competitive pricing and market analytics. 2000s: Tennis Trendsetters The Williams sisters defined tennis fashion in the 2000s. Utilize #Trendscopes's platform to refine your product strategies. 2010s: Hip-Hop Culture Influence Breakdancing at the 2024 Olympics reflects the street culture of the 2010s. #Trendscopes offers actionable insights to adapt to evolving consumer preferences. Discover how #Trendscopes can elevate your brand's strategy for the 2024 Paris Olympics and beyond. Explore #Trendscopes to transform historical fashion into contemporary success stories! Visit us at https://lnkd.in/gbBCpewG #VogueWorldParis2024 #ParisFashionWeek #FashionCapital #HauteCouture #FashionForward #RunwayTrends #ParisStyle #FashionWeek2024 #DesignerShowcase #FashionInnovation

The #Olympics are inherently competitive. That’s the whole point of the event, after all. But when it comes to brand representation via uniforms, there’s a new leveling of the playing field. While major brands like The North Face are front and center at this year’s games — with the U.S. outdoors brand creating climbing uniforms for the U.S., Japan, South Korea and Austria — some countries are opting to work with more regional names rather than large international conglomerates. Left On Friday, for instance, is a Canadian brand designing for a Canadian team, and Paris-based streetwear designer Stephane Ashpool is designing for the French Olympic team. Meanwhile, other countries are turning to brands within a sport’s niche because they know that the brand has the technical know-how around what athletes need.

The Real Gold at the Paris Olympics? It's LVMH's €150 Million Bet As the Paris Olympics has come to and end, it's interesting to note that while athletes competed for medals, LVMH hands down won the luxury branding games. Their €150 million Olympic sponsorship wasn't just a logo splash—it was a luxury revolution in sports. Some of LVMH's Key Moves: ▶ Naomi Osaka rocking Louis Vuitton at a pre-Games party ▶ Victor Wembanyama as the new face of LV ▶ Custom LV trunks carrying those coveted Olympic medals ▶ Dressing Celine Dion, Aya Nakamura and Yseult Why it matters: This isn't just about logo placement. It's luxury brands betting big on diverse athletes to reach new markets. We all know that Osaka isn't just a tennis champ; she's a cultural icon opening doors for luxury in Japan and beyond. The future? Imagine Coco Gauff designing for Loewe or Simone Biles as the face of Dior. The next Olympics could be as much a fashion week as a sporting event. Question: Is this the democratisation of luxury or just a new marketing play? You decide, but LVMH will keep winning. https://lnkd.in/ek8CyERx #TheLuxpreneur #Luxpreneur #LVMH #Olympics #ParisOlympics #LinkedinNews #LuxuryinSports #LuxurySportsFusion #OlympicStyle #DiversityInFashion

When fashion meets sport. The rise of #tenniscore is a phenomenon that perfectly captures the intersection of sport and style in today’s fashion landscape. 🎾✨ As someone passionate about both fashion and the cultural shifts shaping our industry, I find it fascinating to see how the pandemic has revived interest in tennis, not just as a sport but as a lifestyle. In 2021, we saw global participation increase by 5%, and now, with over 87 million active players worldwide, it’s clear that tennis is making a significant comeback. What’s particularly intriguing is how brands are seizing this moment. The Netflix series Breakpoint has captivated audiences, introducing the next generation of stars and bringing a fresh perspective to the sport. This isn’t just about playing on the court; it’s about creating a community around a shared passion for tennis, all while reshaping its image from an elite pastime to a more inclusive and accessible sport. Historically, tennis was perceived as something only a select few could enjoy, given the costs associated with equipment, lessons, and memberships. However, a new wave of players is breaking down these barriers, making tennis more inviting than ever before. Campaigns like the USTA’s push for inclusivity are vital to this evolution, encouraging everyone to pick up a racket and join the fun. From the resurgence of the preppy aesthetic to the rise of the tennis-inspired look, #tenniscore beautifully merges activewear with a touch of understated luxury. Fashion brands are taking note, with runway shows reflecting this trend. According to recent data, tennis styles on the catwalk increased by 7% year-over-year for S/S 24, signaling that this aesthetic is more than just a fleeting moment—it’s a cultural shift. Looking ahead, I believe we’ll see even more investment in sports marketing as brands recognize the potential of aligning with emerging trends. From Gucci collaborating with tennis star Jannik Sinner to Louis Vuitton endorsing Brazilian skateboarder Rayssa Leal, the future of sports fashion is bright and full of opportunities. So, as we embrace the #tenniscore trend, let’s celebrate this blend of athleticism and fashion. It’s an exciting time for our industry, and I can’t wait to see where this momentum takes us next! #Fashion #TennisCulture #SportsMarketing #Inclusion #Innovation ---- Read more here: https://lnkd.in/e3zCB8Q3

adidas nailed this one. Five legends, five iconic clubs, five stunning shirts—all in one picture. What might have initially seemed like a bold or even risky idea—bringing together five legendary clubs and their latest shirts into a single marketing campaign—has turned out to be a masterstroke by Adidas. By tapping into the heritage of these football giants, Adidas Originals has perfectly blended a sense of nostalgia with a modern design ethos. The retro-inspired designs, infused with contemporary elements, strike a chord with fans who appreciate both the history and the evolution of their favorite teams. This blend of old and new creates a powerful visual appeal that resonates on multiple levels, reminding fans of the rich legacies their clubs carry while also presenting something fresh and exciting. Featuring legends like Zinedine Zidane, Patrick Vieira, Alessandro Del Piero, Bastian Schweinsteiger, and Rio Ferdinand adds an emotional layer that only heightens the campaign's impact. These players aren't just retired athletes; they're icons whose careers are intertwined with the memories and identity of the clubs they represented. Seeing them don the latest shirts instantly creates a deeper connection for fans, bridging the past with the present. Ultimately, though, the success of such a campaign hinges on the shirts themselves—and in this case, Adidas has delivered. Each of the five shirts stands out in its own right, with thoughtful designs that respect the clubs' traditions while introducing creative new elements. The alternative logos used by Juventus Football Club, Manchester United, and Arsenal F.C are particularly striking, offering a fresh take on familiar symbols while staying true to the clubs' identities. Meanwhile, the Real Madrid C.F. and FC Bayern München shirts seamlessly incorporate their traditional crests. #football #marketing

𝐘𝐞𝐚𝐫 2015, 17-𝐘𝐞𝐚𝐫-𝐎𝐥𝐝 𝐌𝐚𝐚𝐳 – 𝐀 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐁𝐞𝐥𝐢𝐞𝐟 💭 Year 2015, 17-year-old Maaz – A die-hard Real Madrid fan wearing this Adidas-sponsored shirt – believed in something. ⚽️✨ I like telling my own story because it shows how powerful brand stories can be. Growing up, sports were more than just games to me. They were stories of victory, perseverance, and belief. As a teenager, I was deeply inspired by Adidas' "𝘐𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘪𝘴 𝘕𝘰𝘵𝘩𝘪𝘯𝘨" campaign. It wasn't just a slogan; it matched my dreams and ambitions. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: 𝐇𝐨𝐰 𝐀𝐝𝐢𝐝𝐚𝐬, 𝐍𝐢𝐤𝐞, 𝐚𝐧𝐝 𝐀𝐩𝐩𝐥𝐞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 📖 I’ve noticed that brands like Adidas, Nike, and Apple know how to tell a story. They don’t just sell products; they sell emotions and dreams. When I see an Adidas ad, it's not just about the shoes; it’s about overcoming the odds. Nike doesn’t just promote gear; it inspires me to "𝘑𝘶𝘴𝘵 𝘋𝘰 𝘐𝘵." Apple doesn't just market technology; it tells me to "𝘛𝘩𝘪𝘯𝘬 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵." I don’t just buy their products; I buy into their stories. 𝐃𝐚𝐯𝐢𝐝 𝐁𝐞𝐜𝐤𝐡𝐚𝐦'𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐑𝐞𝐝𝐞𝐦𝐩𝐭𝐢𝐨𝐧: 𝐀𝐝𝐢𝐝𝐚𝐬' 𝐈𝐜𝐨𝐧𝐢𝐜 "𝐈𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐢𝐬 𝐍𝐨𝐭𝐡𝐢𝐧𝐠" 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 💎 One of the most memorable Adidas ads for me was David Beckham’s story of redemption after the 1998 World Cup red card. He turned despair into triumph, embodying "Impossible is Nothing." It showed me how powerful resilience can be. 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐌𝐞 ❤️ When I wear a brand like Adidas, Nike, or use an Apple product, it’s a part of my identity. For me, wearing this Real Madrid shirt isn’t just about supporting a team. It’s about believing in hard work, passion, and chasing dreams. 𝐑𝐞𝐚𝐥 𝐌𝐚𝐝𝐫𝐢𝐝’𝐬 𝐍𝐞𝐯𝐞𝐫-𝐆𝐢𝐯𝐞-𝐔𝐩 𝐒𝐩𝐢𝐫𝐢𝐭 🏆 Being a Real Madrid fan, I’ve seen countless moments where the team never gives up. Whether it’s a last-minute goal or a stunning comeback, Real Madrid captures the spirit of determination and strength. This team has shown me that no matter how tough the situation, with focus and belief, anything is possible. 𝐘𝐨𝐮𝐫 𝐒𝐭𝐨𝐫𝐲 📝 Think about the brands that inspire you. What stories do they tell? How do they make you feel? Share your "Impossible is Nothing" moment below. Let’s celebrate the power of belief and strength. #Branding #Storytelling #Inspiration #RealMadrid #ImpossibleIsNothing #Resilience #Adidas #Nike #Apple #NeverGiveUp #Believe #ChasingDreams #Triumph #DavidBeckham #Redemption #Perseverance

Exciting news in the world of fashion and sports! 🏅👗 Nike and Jacquemus are back with their third collaboration, "Summer 2024" - and it's set to be the collaboration of the year! Key highlights: • Launching ahead of the Paris 2024 Olympics • Merges high fashion with athletic performance • Inspired by Parisian culture and sports references In the words of Simon Porte Jacquemus: "This collection is born from the inspiration I find every day in Paris and in Nike's athletes and the sports references I have always loved." The campaign is nothing short of spectacular, featuring icons from both fashion and sports, including: • Serena Williams • Central Cee • Manu Rios • Tina Kunakey This fusion of style and athleticism promises to set new standards in sportswear fashion. As we approach the Paris 2024 Olympics, it's exciting to see how this collaboration will influence both the fashion and sports industries. What are your thoughts on this collaboration? How do you see the intersection of high fashion and sportswear evolving? JACQUEMUS Nike #NikeXJacquemus #FashionMeetsSports #Paris2024 #SummerCollection2024

Performance won't be the only thing the world will see at the 2024 #Olympics. With Paris being the #fashion capital of the world, this year's #Olympic Games will bring a unique blend of sport and style. Top fashion and performance brands are leveraging this global stage. LVMH's historic contribution Luxury goods giant LVMH has invested USD 162 million in the Paris 2024 Olympic Games. For the first time LVMH is sponsoring athletes, marking a significant milestone for both the company and the Olympic Games. As former Nike CMO Greg Hoffman once said, "There is no bigger stage or moment in sports than the Olympic Games", underlining the importance of this platform for brands. Luxury has entered the arena Several well-known brands and designers are flexing their creative muscles. Ralph Lauren, Giorgio Armani, Lululemon, Ben Sherman, among others, are ensuring that their respective national teams not only perform well, but look good doing it.  As for the coveted medals, they will be designed and created by jeweller Chaumet, a first for the event. Newcomers make their mark 🔥 The 2024 Olympic Games are also a chance for emerging brands to shine. Left On Friday: In addition to Lululemon outfits for the Canadian teams, Left On Friday has designed for the volleyball team. Stephane Ashpool: The first independent designer to be hired by an Olympic committee, Ashpool is leading the apparel design for the French team. LW PEARL: This Irish womenswear label has designed Team Ireland's formal wear. THE NEW ORIGINALS: The Dutch streetwear brand has designed outfits for the Orange breakdancing team. Actively Black: Chosen by the Nigerian Olympic Committee, the US-based sportswear brand has designed uniforms and other apparel for the Nigerian team. A chance for glory The Olympic ethos is one of excellence, harmony and competition, in an event where a lifetime's ambition culminates in a performance. Today, the performances are not just those of the athletes, but also those of the brands behind them. These Olympics will have a special place in the history of Footwear Studios. We have something we've been working hard on and we can't wait to share it with the world. Stay tuned, stay focused. We're just getting started 🤜 🤛