Cade Proulx’s Post

Our next virtual Coffee & Commerce discussion is tomorrow ☕️ Amanda, Shweta, and I will be diving into *conversion* -- the critical point in the customer lifecycle for turning non-buyers into buyers. You'll hear about: ➡️ The critical role of integrating shopper and product signals ➡️ Essential campaigns to propel the first-purchase ➡️ Strategies to guide first-time buyers through the lifecycle, morphing them into active buyers If you're a retail marketing director or manager, sign up via the link in comments!

The merging of retailer and publisher to retail media has been quite lucrative. While it is a very appealing venture for many retailers, its not without it's challenges. 🔹 Fragmented tech stacks 🔹 Data silos 🔹 Inefficient vendor management 🔹 Complex stakeholder coordination To succeed, a centralized system is essential for streamlining operations and unlocking new revenue. Learn more from Skai's EVP of Strategy Nich Weinheimer in his latest Total Retail article: https://okt.to/xXsuHk

Join Cognitive Union co-founder Lynsey Sweales and The Digital Shelf Institute tomorrow (Tuesday 14 May) at 5pm for a webinar on how to maximise your retailer relationships in order to increase revenue and create effective Joint Business Plans. You'll learn: * The right questions to bring to the table whether you’re a brand or retailer * What data to gather for an effective and clearly defined joint planning meeting * The elements of a mutually beneficial business plan that further company initiatives for both parties More information and sign-details below 👇 #ecommerce #jointbusinessplans #effectiverelationships #change #transformation

Looking to boost retail sales with a lean team? 🚀 Learn how to maximize your impact and build strong relationships with retailers to drive sales to new heights! Check out the expert tips here: https://my.ugc.bz/OktJLl #RetailSales #TeamEfficiency #BusinessGrowth

Four days left before the "𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝘃𝗲𝗻𝘁". Join us as we uncover relevant insights and strategies for brands keen on expanding their businesses globally. The event hosted by us is for UK merchants considering entering the valuable US market or not satisfied with their current fulfillment partner. We, as I-Fulfilment, have a physical presence with strategic hubs across the US. Our expert panellists include fulfillment industry leaders and VC-backed merchants who will share what they have learned for overseas success. Our Event Agenda:  💡 𝟭𝟬:𝟬𝟬 - 𝟭𝟬:𝟬𝟳 | Welcome speech will be hosted by Darren McDonnell  💡 𝟭𝟬:𝟬𝟳 - 𝟭𝟬:𝟭𝟮 | A compelling case study that will be presented by Mike Watson   💡 𝟭𝟬:𝟭𝟮 - 𝟭𝟬:𝟮𝟮 | Delve deep into key eCommerce strategies for international markets with expert panellists, including: • Darren McDonnell, Sales and Marketing Director at I-Fulfilment • Michael Watson, Chief Operating Officer at Lick, one of the fastest- growing paint brands • Alistair Cameron-Jones, Business Development Manager for UK & Nordics at Global-e • Frederick Stanley, Strategy & Growth Account Analyst at AVASK • Troy Kniveton, Sales Manager at I-Fulfilment • Mark F. Magnacca, Founder & CEO of gigCMO  💡 𝟭𝟬:𝟮𝟮 - 𝟭𝟮:𝟱𝟱 | A one-to-one meeting consultation and group discussion with a diverse perspective from peers and experts   💡 𝟭𝟮:𝟱𝟱 - 𝟭𝟯:𝟬𝟬 | Closing Remark Join us for FREE at our exclusive event, International Expansion for Brands. Limited spaces available. Register now to secure your spot. Register here: https://lnkd.in/eCegc5Wv #iFulfilmentGlobalEvent #Internationalexpansion #Businessgrowth #Growthstrategy #eCommerce #eCommerce

Prioritize buyer enablement and engagement! At Folloze's 2024 Virtual RKO, Kerry Cunningham shared insights from the 2023 Buyer Experience Report: engagement is crucial. As buying teams grow, complexity and decision-making time increase. Engage buyers early to streamline the process. Read the full report to learn more!

Codified Digital ♥️ One of the best decisions I've taken in life is to work with Codified Digital! Embarked on the journey of growth without looking back 💯 #CodifiedDigital #Sales #DirectorSales #Tech #EbookSales #TheBestOrganization

Navigating the retail sales floor requires thinking on your feet – literally! We unveiled three ways a successful communications strategy can become an avenue for engaging your employees – and ultimately, closing the deal. See them here: https://fh.pr/Mxu8I

Looking to boost retail sales with a lean team? 🚀 Learn how to maximize your impact and build strong relationships with retailers to drive sales to new heights! Check out the expert tips here: https://my.ugc.bz/FvU4dE #RetailSales #TeamEfficiency #BusinessGrowth

You wouldn't swipe right on a dating app and ask someone to marry you straight away - the other person would probably run a mile 💨 Creating a strong relationship with a retailer is no different. It takes time, asking the right questions, garnering data, building an authentic, transparent relationship where everyone wins. ❓ Want to know what these questions are? ❓ Want to know the keys steps to start and create a successful relationship with a retailer (or brand if you are a brand)? ❓ Want to know how you fair in the knowledge of you retailer relationships compared to others? 🚀 Great news! I've covered all these questions AND more plus share with you some of our Cognitive Union JBP templates which are already being used successfully by other global brands. This webinar received amazing feedback so what are you waiting for?