Launchmetrics’ Post

The Emergence of Influencer Marketing - Burberry's Pioneering Strategy 🌟 Let me walk you through the creation and beginning of influencer marketing. 📸 In the early 2000s, #Burberry took a bold step that would redefine luxury branding and marketing forever. They were among the first to embrace what we now know as #InfluencerMarketing. 🌐 🔹 The Challenge: Once seen as a traditional British brand, Burberry needed a refresh to appeal to a younger, more dynamic audience. Enter the era of digital innovation and social media. 🔹 The Strategy: Burberry, under the visionary leadership of Angela Ahrendts and Christopher Bailey, started collaborating with emerging young influencers - a move uncommon in the luxury sector back then. They recognized the power of social media before many others. 🔹 Impactful Results: The campaign was a resounding success. By leveraging influencer partnerships, Burberry not only revitalized its brand image but also demonstrated the immense potential of digital storytelling in enhancing brand appeal and broadening audience reach. 🔹 Industry Benchmark: Today, while influencer marketing is ubiquitous across industries, it was Burberry who charted the path for others to follow. #BusinessStrategy #DigitalMarketing #InfluencerMarketing #Burberry #BrandTransformation #Leadership #MarketingCaseStudy

✨ Top Celebrities Report 2024: Shaping Brand Engagement ✨ 💫 In an era where brand visibility and authenticity reign supreme, our latest Top Celebrities Report 2024 reveals a compelling trend: 32% of global consumers are eager for brands to invest more in celebrity and influencer endorsements. It’s evident—audiences crave deeper, more meaningful interactions with their favorite personalities. 👏 👏 Our data-driven approach dives deep into this trend, offering brands a comprehensive view of celebrity impact through a blend of quantitative insights and trend analysis. 🚀 Download our full report to discover the top celebrities of H1 2024 and learn how they can drive your brand engagement and consumer behavior. ⬇️ https://lnkd.in/g6Fanqfm #CelebrityInfluence #BrandStrategy #ConsumerInsights #Sponsorship

Are you striking celebrity partnerships based on impressions, likes, or engagements?⭐ Check out how we measure celebrity likeness, and ability to impact through brand partnerships to help round out your business case for partnerships.🤝 Our latest report breaks down the impactful celebrities and influencers across sport, music, entertainment, and lifestyle through the first half of 2024.👇

How did SKIMS become a $4 billion brand in just a few years? They are really good in marketing. SKIMS stands out by prioritizing diversity and inclusivity, leveraging powerful influencer collaborations, and executing savvy marketing tactics. From partnerships with luxury brands like Fendi to engaging a broad audience on Instagram and TikTok, SKIMS redefines traditional marketing approaches in the fashion industry. Swipe through the carousel to discover their key marketing strategies. #influencermarketing #marketingstrategy #brandmarketing

Say goodbye to mega-influencers! 🙅♂️👋 Google Trends shows a HUGE surge in searches for “micro-influencers,” indicating brands are making the BIG SHIFT towards more targeted, niche partnerships. 🎯🚀 These everyday experts with smaller but highly engaged audiences are proving more effective in driving authentic engagement and conversions. 💯📈 Think local bakers 🍞🥐 influencing foodies or sustainable fashion stylists 👗🌿 connecting with eco-conscious consumers. 🌎💚 Stay ahead of the curve! 🚀🌟” #digitalamarketingexpart #business #MicroInfluencers #NicheMarketing #AuthenticEngagement #TargetedPartnerships #LocalInfluence #SustainableFashion #EcoConscious #FoodieCulture #BrandStrategy #InfluencerTrends

Do you know who the top 10 brands in China were in 2023? We shared exclusive data with Forbes to uncover the top-performing brands in China for 2023 and analyzed how influencer engagement impacted brand success. Discover the results in their new article ‘Dior, Chanel and Nike Top China’s Influencer Engagement in 2023’ written by Gemma A. Williams. 📝🌟 One huge trend that was discovered was that the short-form video platform Douyin drives significant engagement for Dior. The 2023 Douyin Luxury Industry White Paper found that over 70% of luxury buyers in China engage with the market through the app. 📱 Find out how UNIQLO, Nike, Hermès and TOM FORD fared by reading the article and discover how the top brands in China are tapping into their audience. 🔗 https://bit.ly/3tIuOxk #InfluencerEngagement #TopBrands #Launchmetrics #Marketing #BrandPerformance #Forbes

Watch Burberry’s incredible transformation from an outdated brand to a fashion powerhouse! 🌟✨ Discover how digital marketing strategies like social media rebranding, influencer collaborations, and improved e-commerce turned their fortunes around. See the before-and-after journey and the impressive results! 📈👗 #BurberryRevival #DigitalMarketing #FashionTransformation #BrandRebranding #InfluencerImpact #ECommerceSuccess #MarketingStrategy #BeforeAndAfter #BrandEvolution #FashionIcon #DigitalSuccess #MarketingJourney #BusinessGrowth #BrandTransformation

Fashion marketing is getting a glow up. And it's all down to Gen Z. They're challenging the status quo in fashion and sportswear marketing across luxury, premium and mass market. Want to know how brands are keeping up? Don't miss our webinar "Reinventing Influence: The Gen Z Impact on Fashion Marketing" on June 5th. Industry leaders will discuss data-driven strategies for capturing the Gen Z audience. In this invaluable session, you'll gain insights into: 🌍 The emerging influencers across key markets 💡 Campaigns connecting with Gen Z's value-driven mindset 🌟 Content formats and channels driving high engagement 📈 Fashion brands outmaneuvering competitors in this Gen Z-led landscape Secure your spot today and future-proof your marketing strategy that resonates with the trendsetters of tomorrow. 🔗 https://bit.ly/3yk5nEc #FashionTrends #GenZMarketing #InfluencerStrategy #DataInsights

I recently watched the Boohoo broken promises documentary, I also studied the brand a couple years back in college and it got me thinking how can we put a stop to the epidemic of fast fashion? As a social media manager navigating this dynamic space, here are a few thoughts and trends I've observed: 🚨 Speed to Market, but at What Cost? Fast fashion is all about quick turnarounds, but it often raises questions about ethical practices and sustainability. How can brands like PLT and Boohoo balance speed with responsibility? 🚨The Rise of Influencer Culture: Influencers play a pivotal role in the fast fashion ecosystem. Its one of the main marketing strategies. How can brands authentically collaborate with influencers while staying true to their values? Should influencer screening be taken more seriously or do brands only care about the number of followers? What metrics matter most in the fast fashion industry? 🚨Challenges and Opportunities: What do you see as the biggest challenges and opportunities in fast fashion marketing today? I'd love to hear your insights, experiences, and questions about the fast fashion marketing realm. Do you think there is a way out? #FastFashion #MarketingTrends #DigitalMarketing #SustainabilityInFashion #IndustryInsights #socialmediamanager #boohoobrokenpromises

Discover the marketing strategies behind the top luxury brands including Chanel, Louis Vuitton, Prada, Rolex, and more in Traackr and Luxurynsight’s new Global Luxury Brand Analysis report. Download the report to unpack the luxury marketing strategies, influencer partnerships and key trends that top brands used successfully in 2023.