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Introducing "The Beauty Industry Trends of 2024: Data and Insights", our comprehensive new report in partnership with CEW UK. In today's beauty landscape, success hinges on mastering the latest trends, leveraging the most effective social platforms, and partnering with influential Voices. Our 360 industry analysis provides the strategic edge you need. Within this report, discover: ✅ Global Beauty Brand Performance: In-depth analysis of S1 2024, revealing crucial market shifts and emerging opportunities. ✅ The top 20 Brand Case Studies: Dissecting successful campaigns to uncover replicable strategies and innovative approaches. ✅ Voice and Channel Strategy Deep-Dive: Identifying the most impactful influencers and platforms across various beauty segments. ✅ Trend Forecasting: Actionable insights on upcoming trends to inform your 2024-2025 strategy. This report equips beauty industry professionals - from brand managers to marketing strategists - with the tools to navigate the competitive landscape and drive significant and measurable growth. Unlock the secrets of today's top performers and implement strategies that have propelled brands to excellence. Transform your approach to beauty marketing with insights backed by robust data and expert analysis. Download now. 🔗 https://lnkd.in/eEJwek23 #BeautyIndustryTrends2024 #DataDrivenBeautyMarketing #BeautyBrandPerformance #InfluencerStrategyInsights #BeautyMarketAnalysis #StrategicGrowth #IndustryInsights

🚀 Unlock the Future of Beauty! 🚀 Our new Beauty Report dives deep into the essential trends that are shaping the industry, providing you with the insights needed to streamline operations and seize new opportunities. Here’s a sneak peek: 💰 $20 Billion Opportunity by 2025: Our latest industry report reveals a staggering potential for growth. Don't miss out on this golden chance to elevate your business. 📈 Surge in E-Commerce: Discover how the shift to online shopping is revolutionizing the beauty industry and what you can do to stay ahead. 🌟 Influencer Marketing: Learn how influencers are driving brand loyalty and sales within the beauty sector. Equip your team with strategies to leverage this powerful marketing tool. 🌿 Rise of Ethical Beauty Products: Understand the growing demand for ethical and sustainable beauty products and how you can align your offerings to meet this trend. …and so much more! Equip your team with the knowledge to capitalise on these trends and strengthen your market position. Dive into the report and unlock the future of beauty. www.creatortag.info #BeautyIndustry #Ecommerce #InfluencerMarketing #EthicalBeauty #MarketTrends #BusinessGrowth

Faces are the new logo 🙅♂️ The rise of creator-led brands has been nothing short of phenomenal. Influencers have leveraged their massive followings and authentic connections to build successful consumer brands, transforming the marketplace. 🌟 The Top 10 Creator-Led Brands Dominating the Market Today 🌟 1️⃣ Prime Hydration Drink by Logan Paul & KSI 2️⃣ MrBeast Burgers by Mr Beast 3️⃣ Chamberlain Coffee by Emma Chamberlain 4️⃣ 818 Tequila by Kendall Jenner 5️⃣ Happy Dad Hard Seltzer by NELK Boys 6️⃣ Huda Beauty by Huda Kattan 7️⃣ Fenty Beauty by Rihanna 8️⃣ Skims by Kim Kardashian 9️⃣ Inamorata by Emily Ratajkowski 🔟  Houseplant by Seth Rogen These creators leverage authenticity, community engagement, and innovative marketing to resonate deeply with their audiences. 🚀 Why they’re succeeding: - Authenticity & Trust: Genuine connections build loyalty. - Direct Community Engagement: Swift adaptation based on feedback. - Built-In Audience: Immediate market access through loyal followers. - Innovative Marketing: Creative, often viral promotional strategies. - Customization & Personalization: Tailored products for specific needs. The future is bright for creator-led brands. Which one excites you most? Share your thoughts below! 👇 #CreatorEconomy #InfluencerMarketing

Revealed: The Hidden Tactics Behind Million-Dollar Luxury Campaigns Ever wondered how a single Instagram post can make thousands crave a $10,000 watch? The secret lies in cutting-edge influencer strategies that are revolutionizing luxury marketing. Here's your exclusive peek behind the velvet curtain: 1. Authenticity Sells: Forget follower counts. The real game-changers blend aspiration with relatability. It's not about flaunting—it's about living the dream. 2. Micro is the New Macro: Niche audiences = sky-high trust. These hidden gems are outperforming celebrities in conversions. 3. Story is King: Products don't sell themselves—even in luxury. Smart brands are turning influencers into master storytellers, weaving $5000 handbags into must-have lifestyle narratives. 4. FOMO is Your Friend: Limited editions, sneak peeks, VIP access—top influencers make followers feel part of an elite club. The result? Unmatched engagement and sales. 5. Transparency Trumps Perfection: Surprisingly, open communication about partnerships is trending. Authentic experiences are outshining picture-perfect posts. The bottom line? In luxury marketing, you're not selling products—you're crafting desires and curating dreams. #LuxurySecrets #InfluencerMagic #MarketingRevolution #luxurymarketing #influencermarketing #opulexmarketing #socialmediamarketing #marketingtips #luxurybrands

Say goodbye to mega-influencers! 🙅♂️👋 Google Trends shows a HUGE surge in searches for “micro-influencers,” indicating brands are making the BIG SHIFT towards more targeted, niche partnerships. 🎯🚀 These everyday experts with smaller but highly engaged audiences are proving more effective in driving authentic engagement and conversions. 💯📈 Think local bakers 🍞🥐 influencing foodies or sustainable fashion stylists 👗🌿 connecting with eco-conscious consumers. 🌎💚 Stay ahead of the curve! 🚀🌟” #digitalamarketingexpart #business #MicroInfluencers #NicheMarketing #AuthenticEngagement #TargetedPartnerships #LocalInfluence #SustainableFashion #EcoConscious #FoodieCulture #BrandStrategy #InfluencerTrends

How to successfully develop & pitch products to a beauty retailer? There is a 4 point checklist and a matrix for a custom strategy depending on whether you are -a top 20% beauty brand in the retailer's category -a growth beauty brand(not in top 20% on retailer's category) -want to sell-in to the retailer Watch the clips for the 4-point checklist and for the full episode, link in the 1st comment. Jump Market is the 1st of three advanced JUMPS -to help beauty brands sell-in and win with beauty retailers ..................................................................... Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a "fit, fundamental & fully executable solution" via first principles of diffusion W/O breaking the bank on ads, influencers, reckless distribution Together, let’s create “A Woman’s World.” ..................................................................... 👆 FREE ONLINE COURSE Don’t forget to take your free online course via the website link above! 🌅 Follow me for counter-intutive insights on growing your beauty brand & female founder stories #marketing #skincare #founders #shoppingandtheretailindustry #cosmetics

From Stagnation to Sensation:  How Stanley Turned a Century-Old Brand into a Viral $750M Juggernaut This topic has been discussed before, but I believe it remains a relevant study for any marketing enthusiast and branding fan.   Stanley, known for its durable outdoor gear, completely changed how people see its brand over the last few years. Here's how they did it: Before the Change: - Target Audience: Originally focused on working men and outdoor enthusiasts. - Sales: Around $40 million before the rebranding efforts. Key Changes in 2020:  - New Leadership: Terence Reilly, Stanley's new president, identified a new audience—women and working moms. - Product Focus: Instead of creating new products, they repositioned their existing drinkware, especially the Quencher tumbler. What Worked: - Influencer Partnerships: Collaborations with social media influencers, particularly The Buy Guide, helped create buzz. - Social Media: TikTok played a big role in spreading the word, making Stanley’s products go viral. - Scarcity Marketing: Keeping the products in high demand by limiting availability helped maintain excitement. Results: Revenue Growth:  - 2019: $73 million - 2022: $402 million - 2023: $750 million Expanded Audience: Shifting focus from outdoorsmen to a more diverse audience, including women and younger shoppers. Stanley didn’t need to invent something new. They simply shifted focus to a different audience and used modern marketing strategies to reach them. This change turned a slow-growing brand into a massive success. However, can they keep this going, or the hype will die down? Do you believe the Stanley brand can remain relevant without creating new products? #brandtransformation #branding #digitalmarketing #influencermarketing #viralmarketing #rebrandingstrategy #marketingstrategy #StanleyQuencher

Ready to elevate your brand on a global scale? 🌍 Let's explore how the OmniDisruptors are doing it with innovative multichannel strategies and compelling brand stories. OmniDisruptors aren't just shaking up the industry; they're rewriting and breaking the rules of engagement. And if there’s anything we love, it’s rule breakers. By working in bespoke and meaningful ways with people and brands that are highly relevant and ‘of the moment,’ they're creating powerful connections and driving global growth. From Castore partnering with sports stars to design performance-enhancing clothing, to BAPE collaborating with top hip-hop artists for exclusive lines, these brands are mastering the art of relevance and resonance. Key takeaways for your own journey: 1. Global growth: Leverage multichannel strategies to expand your reach and impact. 2. Brand story: Build a compelling narrative that resonates with your audience. 3. Strategic partnerships: Collaborate with influencers and brands that amplify your message. Discover how these strategies are propelling brands to new heights and learn how you can apply the same principles to fuel your growth. Download our exclusive FREE report today. Go on, you know you want to 👉 https://hubs.ly/Q02LxpsL0 #GlobalGrowth #BrandStory #OmniDisruptors

Have you ever wondered how social media can help your niche market business thrive? Let’s explore how specialized businesses can leverage social platforms to connect with the right audience and grow! Niche markets focus on unique customer needs that larger competitors often overlook. Finding your audience is crucial whether you're offering eco-friendly fashion, bespoke furniture, or specialty vegan food. That’s where social media comes in! With platforms like Facebook and Instagram, businesses can use targeted advertising to reach their ideal customers based on age, location, interests, and buying behaviors. This precision drives higher conversions and a better return on investment. But social media is not just about ads! It helps you build communities and trust. By engaging directly with your audience, responding to their questions, and offering content that resonates with their interests, you create loyalty and authenticity—vital elements in niche markets. Many businesses, like artisanal craft breweries and personalized skincare brands, have used this strategy to build thriving communities and boost sales. How do you plan to use social media to connect with your niche market audience? Read more: https://lnkd.in/ezRv5MHe #NicheMarket #TargetedMarketing #SocialMediaSuccess #SmallBusinessGrowth #BespokeBrands #CommunityBuilding

Beauty founder, how lucrative is the problem you solve? 8 indicators of a highly profitable problem: 1. How urgent & intense is the problem 2. Big enough market size 3. A high-frequency problem for the consumer 4. Functional and emotional significance 5. The consumer is willing to pay a premium 6. How bad are your replacements at solving the problem 7. The consumer is problem aware & highly dissatisfied with the solutions 8. The problem has a high ($)consumption value and upside For the 2 mistakes in choosing a problem & details on the above 8 indicators, read the full blog post on my site via the link above! ……….. Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M-$100M+ for women beauty founders with the only full, fit & fully executable solution using first principles W/O Breaking the bank on ads, influencers, reckless distribution 𝘚𝘦𝘵 𝘵𝘰 𝘚𝒄𝒂𝒍𝘦?, 3 𝑩𝒂𝒔𝒊𝒄 𝑱𝒖𝒎𝒑𝒔, 3 𝑨𝒅𝒗𝒂𝒏𝒄𝒆𝒅 𝑱𝒖𝒎𝒑𝒔, 1 𝑭𝒖𝒏𝒅𝒓𝒂𝒊𝒔𝒆 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎 Together, let’s create “A Woman’s World.” .............. On my website: 👆 SIGN UP for the Newsletter, View my blog #growthhacking #ecommerce #marketing #beautyindustry #cleanbeauty