Laura Freedman-Dagg’s Post

An interesting article in The Times looks at Primark's steady expansion in the US. While phenomenally successful, the chain has taken a deliberately cautious approach to growing stateside - learning from past European brands' mistakes in the American market. As the article notes, Kevin Tulip's leadership as President of Primark US has been instrumental in the brand's success, focusing on strategic expansion and adaptation to American tastes. With plans to open 100 more stores globally by 2026, including a significant focus on America, Primark aims to stand out in a competitive retail landscape dominated by discount giants like Walmart and Target. Primark's approach combines affordable pricing with quality products, is resonating well with American consumers. By adapting to local tastes and leveraging licensing deals with popular franchises like Disney and sporting leagues, Primark aims to cement its position in the American retail market.

Ever heard of Primark, the clothing store? If you’re one of my UK or European readers, then absolutely. But in the US, Primark is only about 20ish stores strong. They’ve been ramping up slowly and following the playbook for other European retailer imports like Aldi, IKEA and H&M. The plan: build slowly until you’re suddenly everywhere. Primark already has strong licensing deals for its clothing, partnering with many iconic brands. Current partners are Disney, Marvel, Nickelodeon, Paramount, Netflix, NFL, NBA, Mattel and many more. Their deep licensing ties are going to make them a juggernaut in the US once they establish their foothold. Their ambitious plan is to be 90 stores strong by 2026. Expect to hear about Primark a lot more in the near future. https://lnkd.in/e--MTeit #licensing #license #brands #deals

Primark is an Irish-based chain known for its strategic brilliance and low-cost corporate culture. The parent company of Primark is Associated British Foods, a $25 billion public company with operations in 55 countries. Primark has been expanding in the U.S. market since 2015 and currently has 27 stores, with plans to reach 60 by 2026. The company follows a fast-fashion model with a focus on everyday low prices and no advertising or marketing gimmicks. Primark offers a wide range of products at very affordable prices, including licensed goods from popular properties like Disney and Marvel. While Primark has sustainability initiatives, it faces criticism for its disposable product model. Despite having fewer stores compared to major retailers, Primark's expansion plans and strategic approach make it a serious player in the specialty store space. European retailers that have successfully entered the U.S. market started slowly and ramped up expansion, which is a strategy Primark seems to be following. While competitors like H&M, Zara, and Ikea may not be overly concerned about Primark yet, the company's growth and business model could pose a threat in the future. #primark #fastfashion #usretail https://lnkd.in/dxgAmeEi

Major growth alert! Primark is planning a £100m re-fit programme for new and existing UK stores, expected to reach 195 stores by the end of 2024. This includes substantial extensions, exciting relocations, and the opening of new stores. Find out which locations made the list and learn more about this ambitious project here: #Primark #retailmanagement #businessgrowth

UK Lessons – What Primark Did to Competitors Like Peacocks and Bonmarche When Primark expanded aggressively into the UK, it wasn’t just another retailer—it was a disruptor. Established budget-friendly brands like Peacocks and Bonmarché initially tried to respond by slashing prices, but Primark’s efficiency, lower costs, and fast-fashion model made it hard to compete. Within just a few years, both Peacocks and Bonmarché had filed for administration, unable to withstand the pressure. What does this mean for brands in the GCC? Could similar value-fashion brands face the same challenge? Or will we see local players innovating to stay ahead? Up next, we’ll dive into the impact Primark had in Spain, where even established local players struggled to survive. 🌍 #PrimarkVsUK #RetailDisruption #FashionWars #PrimarkEffect #ValueFashion

Interesting retail news from The Sunday Times about Primark's ambitious expansion plans! Known as Penny's in Ireland, this beloved fashion brand is set to open 100 new stores over the next two years, Primark growing beyond its current 432 locations in 16 countries. With a remarkable £19.8 billion in sales and £735 million in profits, Primark stands out for not selling online, focusing on low-price essentials like €10 dresses and €5 T-shirts. Their strategy contrasts sharply with online fast-fashion giants like Temu and Shein. I was amazed at Temu's massive investment in Super Bowl ads - $7 million per 30-second spot - they bought 7 ads 👌 Primark's move to expand in the US is a bold step in the evolving retail scene with established discount retailers. like Walmart TK Max across the US #retail#fashion#ecommerce

Following a robust first half, in which Associated British Foods plc. witnessed 39% growth in profit, they were projecting huge growth in its full-year profit. That performance was driven mostly by strong margin recovery in both the Primark fashion retail business and food operations. This is only the beginning of the Primark outperformance story, with revenues up 7.5% at £4.5 billion and like-for-like sales growth of 2.1%. They see further success as new store openings continue and thus maintain sales growth. Furthermore, Primark has forecasted an improved adjusted operating margin of moderate nature in the second half, reflecting the better product costs and a reduction in the shipping cost. On the grocery side, the division continues robustly with brands such as Twinings, Jordans Dorset Ryvita, Kingsmill, and Ovaltine. In this area, too, a strong improvement in their profitability is expected. Strategic initiatives in place across their business units are paying off despite a soft consumer environment. As usual, Primark will be vigilant towards global market conditions, which now include monitoring the situation in the Red Sea but are not expected to experience serious disruptions. #BusinessGrowth #RetailSuccess

Today’s results from Primark defy the retail industry's year-end slump with revenue up 7.5% to £4.5bn, marking a robust performance in H1. Despite prevailing market headwinds, the retailer’s prudent pricing strategy, marked by selective increases and steadfast value proposition, continues to resonate with cost-conscious consumers and underpins the business’s long-term resilience. Strategic measures including careful stock management and cost containment have helped to significantly improve Primark’s operating profit up 46% to £508m, marking a close to the business’s battle with inflation, and an impressive recovery of margin to 11.3%. Furthermore, the expansion of click-and-collect services underscores Primark's adaptability to the evolving digital landscape, promising further growth opportunities. The outlook for Primark remains promising, fuelled by continued store expansions to drive volume and investment in digital advancements. With a firm grip on its operational levers and unwavering consumer appeal, Primark stands poised for a bright future in the fast-fashion realm.

Primark is moving on up like George and Weezy! The retailer, a favorite of my wife & kids, is simply rolling! 🛍 Primark's expansion in the U.S. reflects its commitment to exploring diverse opportunities in retail. With a focus on locations with significant foot traffic and entertainment options, Primark aims to establish a unique presence in the market. Despite facing competition from established retailers, Primark distinguishes itself with its clear pricing structure and focus on delivering quality fashion at affordable prices. The company's growth strategy involves strategic site selection and meticulous attention to the in-store experience. While Primark remains cautious in its expansion, it is actively pursuing new opportunities and adapting its approach based on market dynamics and consumer preferences. Primark's success in the U.S. hinges on its ability to communicate its brand identity effectively and build strong customer relationships. Through creative marketing initiatives and collaborations, Primark aims to enhance brand awareness and attract a diverse customer base. In the current retail landscape, characterized by economic uncertainty and evolving consumer behavior, Primark remains committed to meeting the needs of value-conscious shoppers. By offering a wide range of products, including licensed merchandise and everyday basics, Primark aims to cater to the preferences of its customers while maintaining its commitment to affordability and quality. 🎤 In a sit down interview with David Moin of WWD, Kevin Tulip, the chain's President of U.S. stores, dishes on their growth and future. Read the full feature here - https://lnkd.in/eFmD2Wka *** #Primark #Retail #Clothing #Stores #Growth #Business #Interview #WWD

Spain Emerges as Primark's Second Economic Powerhouse: The Changing Landscape of Retail Marking another milestone in its expansion journey, Primark is set to unveil its newest store in the heart of Madrid's La Vaguada shopping center next Thursday. This move not only underscores Spain's pivotal role as Primark's second-largest market but also signals a notable shift in dynamics within the retail sector. With Madrid at its focus, Spain has become a vital market for Primark, led by the continuous wave of store openings, resulting in a significant reshuffling amongst industry players. As Primark solidifies its position as a low-cost retail giant, it is stepping in to fill the voids left by other operators, as evidenced by the takeover of prime locations previously occupied by El Corte Inglés. This forthcoming inauguration marks Primark's 61st store in Spain, aligning with its ambitious roadmap announced in late 2022. With a commitment of €100 million investment and the creation of 1,000 new jobs by 2024, the brand is steadfast in its dedication to the Spanish market's growth and prosperity. The expansion into La Vaguada sees Primark repurposing a vast commercial space, once under the helm of El Corte Inglés. This strategic maneuver highlights the evolving landscape of retail, where adaptability and efficiency are paramount for sustained success. Primark's expansion plans extend beyond La Vaguada, with four additional openings slated for the Community of Madrid this year alone. With each new venture, Primark not only reinforces its foothold in Spain but also revitalizes local economies and job markets. Despite facing challenges exacerbated by the pandemic, Primark's resilience shines through, as evidenced by its commendable growth of 33% in the Spanish market in 2022. As the company continues to thrive, its commitment to fostering employment and economic vitality in Spain remains unwavering. As Primark charts its course for sustained growth and innovation, Spain emerges as a cornerstone of its success story, embodying the essence of collaboration, resilience, and forward momentum in the ever-evolving retail landscape. #primark #primarni #spain #retail #ecommerce #fashion