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Managing Director and Retail Analyst at GlobalData Retail

An interesting article in The Times looks at Primark's steady expansion in the US. While phenomenally successful, the chain has taken a deliberately cautious approach to growing stateside - learning from past European brands' mistakes in the American market. As the article notes, Kevin Tulip's leadership as President of Primark US has been instrumental in the brand's success, focusing on strategic expansion and adaptation to American tastes. With plans to open 100 more stores globally by 2026, including a significant focus on America, Primark aims to stand out in a competitive retail landscape dominated by discount giants like Walmart and Target. Primark's approach combines affordable pricing with quality products, is resonating well with American consumers. By adapting to local tastes and leveraging licensing deals with popular franchises like Disney and sporting leagues, Primark aims to cement its position in the American retail market.

Primark fashions slow and steady approach to conquer America

Primark fashions slow and steady approach to conquer America

thetimes.co.uk

Abhiseka Mohapatra

Senior Product Manager | CSPO ® | SAFe ® Agilist Certified Professional | PGP-PMA |

5mo

- 💼 Primark enters US market cautiously, formerly Penneys in Ireland. - 🛍️ "Primania" saw crowds at American store openings. - 📈 Success from learning and market adaptation.

Smart to learn before you leap.

George Willis

SVP Global Business Development at CMSPI

5mo
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