Laura H.’s Post

In a landmark move at the Munich Security Conference, executives from leading tech companies including Adobe, Amazon, Google, IBM, Meta, Microsoft, OpenAI, and TikTok announced a framework aimed at combating the misuse of AI-generated deepfakes to deceive voters. This initiative, supported by additional signatories like Elon Musk's X, symbolizes a collaborative effort to preserve democratic integrity against digital threats. The pact, though symbolic, focuses on adopting "reasonable precautions" to deter AI tools from disrupting elections worldwide, specifically targeting deepfakes that manipulate the appearance or voices of political figures or mislead voters about electoral processes. Despite the accord's non-binding nature, it emphasizes the importance of detecting, labeling, and responsibly managing deceptive AI content on platforms. This initiative marks a proactive step by the tech industry to address the growing concern over AI's potential to undermine democratic elections through fabricated digital content. The involvement of a diverse group of companies highlights a shared recognition of the significance of safeguarding elections from digital manipulation, urging a collective and vigilant approach to counteract this emerging challenge. #electionsecurity #safeguarding #digitalinfrastructure #deceptiveai #aicontent #proactiveapproach #deepfakes #aigenerated #digitalthreats

Tech companies sign accord to combat AI-generated election trickery Executives from Adobe, Amazon, Google, IBM, Meta, Microsoft, OpenAI and TikTok gathered at the Munich Security Conference to announce a new framework for how they respond to AI-generated deepfakes that deliberately trick voters. Twelve other companies — including Elon Musk’s X — are also signing on to the accord. I have some questions... https://lnkd.in/g3FCKpsb #ai #business #deepfakes

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/mBtv30sAzBh

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/wsTy30sAFwA

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/jEVC30sAIfa

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/ZKuX30sABy5

[Scoop] Tech giants sign voluntary pledge  to combat election deepfakes Yesterday, at the Munich Security Conference, big Tech (Adobe, Amazon, Google, IBM, Meta, and Microsoft) signed a pact "to voluntarily adopt “reasonable precautions” to prevent artificial intelligence tools from being used to disrupt democratic elections around the world." Thirteen other companies, including AI startups OpenAI, Anthropic, Inflection AI, ElevenLabs and Stability AI and social media platforms X (formerly Twitter), TikTok, and Snap, joined in signing the accord, along with chipmaker Arm and security firms McAfee and TrendMicro. Their “promise”: - Use methods to detect and label misleading political deepfakes when they’re created and distributed on their platform., - Share best practices with one another and providing “swift and proportionate responses” when deepfakes start to spread. - They’ll pay special attention to context in responding to deepfakes, aiming to “[safeguard] educational, documentary, artistic, satirical and political expression” while maintaining transparency with users about their policies on deceptive election content. Note that no federal law in the U.S. bans deepfakes, election-related or otherwise. In the European Union, the AI Act would require all AI-generated content to be clearly labeled as such. The EU’s also using its Digital Services Act to force the tech industry to curb deepfakes in various forms. In a recent poll from YouGov, 85% of Americans said they were very concerned or somewhat concerned about the spread of misleading video and audio deepfakes. In summary: - Big Tech and the companies that develop software used to generate deepfakes will  “do their best” without any obligations. - 96% of deepfakes are of non-consensual sexual nature and portray women (link in the comments). I wish Big Tech would at least do some “virtue signalling” about them. But obviously, they don’t feel there is enough pressure to even say something about it. How concerned are you about the impact of deepfakes on the elections? #Deepfakes #EthicalAI #TrustworthyAI https://lnkd.in/e2VN9Q53

Outing AI-generated election disinformation and misinformation? We'll see. "Their intention with the agreement is to combat deceptive AI election content such as “convincing AI-generated audio, video, and images that deceptively fake or alter the appearance, voice, or actions of political candidates, election officials, and other key stakeholders in a democratic election, or that provide false information to voters about when, where, and how they can lawfully vote.” Signees include Meta, OpenAI, X, TikTok, Microsoft, McAfee, and Amazon.

Major tech firms in the UK, such as Amazon, Google, and Microsoft, have committed to addressing deceptive AI in elections. At the Munich Security Conference, they announced a pact to combat misleading content during the 2024 elections. This initiative aims to develop technology to detect and counter such content, enhance transparency, and educate the public on identifying manipulated material. While this move is praised, some experts, like Dr. Deepak Padmanabhan from Queen's University Belfast, believe it falls short. They argue for more proactive measures and clearer definitions of harmful content. The pact targets deceptive content altering the appearance or actions of key figures and disseminating false voting information. With concerns about AI's potential to exacerbate disinformation, tech companies are urged to prevent its weaponization in elections. Google and Meta have already outlined policies on AI-generated political content, emphasizing the need for transparency...

A positive move by Microsoft and other major tech companies to work together on developing tools to detect and prevent misleading AI content from influencing public opinion during election campaigns. But as this is a voluntary accord and no timescale has been announced for meeting this commitment, how effective this will be ahead of upcoming elections this year remains to be seen. https://lnkd.in/eJ8E76H9 #ai #artificialintelligence #deepfakes