A very significant step today as 20 technology companies have come together with A Tech Accord to Combat the Deceptive use of AI in 2024 Elections.
This year more countries and people will vote for their elected leaders than in any year in human history.
At the same time, the development of AI is racing ever faster ahead, offering extraordinary benefits but also enabling bad actors to deceive voters by creating realistic “deepfakes” of candidates and other individuals.
Today, the tech sector came together at the Munich Security Conference to take a vital step forward. 20 companies - including Microsoft, LinkedIn, OpenAI, Adobe, Meta, Google, X, Amazon, Antropic, Stability AI and Tik Tok announced a new Tech Accord to Combat Deceptive Use of AI in 2024 Elections. Its goal – to combat video, audio, and images that fake or alter the appearance, voice, or actions of political candidates, election officials, and other key stakeholders.
In summary the accord commitments are:
✋Prevention
Researching, investing in, and/or deploying reasonable precautions to limit risks of deliberately deceptive AI Election Content being generated.
ℹ️Provenance
Attaching provenance signals to identify the origin of content where appropriate and technically feasible.
🕵️♀️Detection
Attempting to detect Deceptive AI Election Content or authenticated content, including with methods such as reading provenance signals across platforms.
🥽Responsive Protection
Providing swift and proportionate responses to incidents involving the creation and dissemination of Deceptive AI Election Content.
🤔Evaluation
Undertaking collective efforts to evaluate and learn from the experiences and outcomes of dealing with Deceptive AI Election Content.
📖Public Awareness
Engaging in shared efforts to educate the public about media literacy best practices, in particular regarding Deceptive AI Content, and ways citizens can protect themselves from being manipulated or deceived by this content.
Resilience
Supporting efforts to develop and make available defensive tools and resources, such as AI literacy and other public programs, AI-based solutions (including open-source tools where appropriate), or contextual features, to help protect public debate, defend the integrity of the democratic process, and build whole-of-society resilience against the use of Deceptive AI Election Content
Find more information and the full Accord here: