Lauren Castle’s Post

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Communications Consultant at Alive With Ideas | MA Global Cultures | Equity, Diversity & Inclusion

Lights, camera, action! We’ve been filming a super special showcase video for one of our fabulous public sector clients and I've realised that it’s the small, simple things that can make the biggest difference… 1️⃣ Chatting off camera isn’t a waste of time. Making the effort to get to know each other a bit before hitting record makes people much more comfortable and relaxed.  2️⃣ Challenge the stereotypes. For example, I gave men the encouragement and freedom to talk about juggling work and family life, and women the space to talk about their career progression. (Imagine that!) 3️⃣ Comfort is key. Some of the people we interviewed asked what to wear or how to position themselves. Giving them the autonomy to decide how to show up made everything feel more natural.  4️⃣ Thank you matters. The colleagues who volunteer to get involved in filming and photography should always be praised and appreciated. It’s not time off work, it is work! #Directing #Interviews #Learning #Comms #PublicSector #PublicSectorComms #ShowcaseVideo #RecruitmentVideo

  • Lauren and Camera Man Steve in a canteen interviewing an employee at a public sector organisation about their role and experiences. There's two cameras and professional lighting.
Frank Dias 🤖✍️🧠🤯 ➡️ Ask me your AI/Comms Qs

AI + Comms Lead Explorer, creative storyteller & workflow specialist. I build & shape tailored employee/internal comms experiences for businesses.

9mo

Beautiful points. Great reminders. I initially thought that was Jeff bezos who you were interviewing 😆 (Alex Harvey)

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